Dynamic Creativity Management - Drivers for Making Innovation Happen (3 cr)

Evaluation scale

0-5

Content scheduling

Shared in the first lecture.

Objective

This course is ideally suited for students intending to expand their creative talent competence in international business environments (specially in global innovation and product/service revitalization areas). However, the creative tools learned in the course can be applied in any field.

The first part of the course will focus on developing students powerful creative engine. Solid conceptual frameworks will guide the discovery and growth of participants own creative processes. These concepts will be accompanied by 'creative-flow based' experiential assignments. Students will learn to identify their creative intelligence, build their own creative talent, and to activate high productivity states, that will have a powerful impact in their professional growth.

The second part of the course will vigorously incorporate the creative potential into the professional leadership context. Participants will learn to lead high-performing creative teams, to convert creative initiatives into practical innovations, to manage team transformations and renewal, and to apply creative tools for revitalizing products and services.

This course is ideal for participants that aim to work in professions and industries that require continuous innovation, renewal and adaptations. It will be delivered in a very inspiring, self-developing and enriching format.

Content

• Creativity Management Overview: Truths and False Legends
• Leading Multiple Creativity Intelligences
• Creative Profile Identification Tools
• Self-Leadership of Creative Processes and Skills
• Developing High Performance Creative Mental States
• Advanced Creativity: Incubation, Inspiration, Flow
• Leading Professional Creative Teams
• Team Turnarounds and Renewal Management
• Transformation of Creativity into Innovation
• Creative Revitalization of Products, Services and Experiences

Location and time

Monday June 6 - Friday June 10, 2022
Monday June 13 -Thursday June 16, 2022
Monday June 20 - Wednesday June 22, 2022

Daily hours will be published later: each day 1hour 15 minutes

The classroom location informed later.

Materials

The visting professor will provide the materials package in the first meetings

Teaching methods

The course follows face-to-face learning methods where students participate in lectures, workshops, and other study activities organized in the classroom. Furthermore, a student also completes individual assignments utilizing virtual study platforms and materials

Employer connections

This course is ideally suited for students seeking careers in business management, human relations, public relations, marketing, advertising, media development, and teaching

Exam schedules

Will be informed by the visiting professor JIll Hellman in the first meeting.

International connections

International networking

Completion alternatives

None

Student workload

Monday June 6 - Friday June 10, 2022
Monday June 13 -Thursday June 16, 2022
Monday June 20 - Wednesday June 22, 2022

Daily hours will be published later: each day 1hour 15 minutes

The classroom location informed later.

81 hours
- Lessons 18 h
-Assignments, presentations 48
-Independent reading and research 15

Assessment criteria, satisfactory (1)

Sufficient (1) Knowledge and Understanding: The student demonstrates basic conceptual knowledge. The fundamental course frameworks have been generally understood. The student demonstrates passable command of the essential aspects of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to somehow interpret dynamic creativity management issues and address rudimentary challenges. The student is able to support his/her argumentation using academic literature at a basic level.

Satisfactory (2) Knowledge and Understanding: The student demonstrates acceptable conceptual knowledge. The central course frameworks have been generally understood. The student demonstrates sufficient command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret dynamic creativity management issues at a superficial level. The student possesses limited analytical skills, assessing uncomplicated challenges, and incorporating limited perspectives. The student reviews relevant academic literature satisfactorily.

Assessment criteria, good (3)

Good (3) Knowledge and Understanding: The student demonstrates fairly good conceptual knowledge. The central course frameworks have been considerably well understood. The student displays a reasonable command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyse properly dynamic creativity management issues and challenges arising from several perspectives. The student reviews relevant academic literature moderately well.

Very good (4) Knowledge and Understanding: The student demonstrates substantial conceptual knowledge. The central course frameworks have been understood thoroughly. The student displays a high command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyse with considerable depth dynamic creativity management issues and challenges arising from multiple perspectives. The student reviews skillfully relevant academic literature.

Assessment criteria, excellent (5)

Excellent (5) Knowledge and Understanding: The student demonstrates solid conceptual knowledge in the area. The central course frameworks have been understood with great clarity and precision. The student displays a very high command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyze in depth dynamic creativity management related issues and challenges arising from multiple perspectives. The student reviews relevant academic literature with excellence.

Qualifications

None

Further information

Open UAS 5
Edufutura 5