Business Creativity (3 cr)

Evaluation scale

0-5

Objective

This course introduces the importance of creativity to your career. The course will provide the fundamentals of learning to be creative as an individual and working in a team. The main skills of creativity will be explained and practiced. The innovation of creativity will be applied through the introduction of design thinking and students will collaborate in teams to create their own unique concept for a new service or product The delivery of this course will be done through experiential learning and throughout the course, the importance of technology in the delivery and marketing of services is emphasized.

Upon completion of this course students will be able to:
1. Explain the importance of creativity to your business career.
2. Understand and apply a creative planning model to assess a problem or opportunity and develop a prototype as a solution.
3. Understand the creative design process and apply it to create solutions to challenges and opportunities across all forms of business organizations.
4. Utilize a design thinking framework for the creation of a new service or product.

Content

Brain Games
Development of a Creative Concept
Research of a Creative Concept
Pitching a Creative Concept

Assessment criteria, satisfactory (1)

Sufficient (1) Knowledge and Understanding: The student demonstrates basic conceptual knowledge. The fundamental course frameworks have been generally understood. The student demonstrates passable command of the essential aspects of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to somehow interpret dynamic creativity management issues and address rudimentary challenges. The student is able to support his/her argumentation using academic literature at a basic level.

Satisfactory (2) Knowledge and Understanding: The student demonstrates acceptable conceptual knowledge. The central course frameworks have been generally understood. The student demonstrates sufficient command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret dynamic creativity management issues at a superficial level. The student possesses limited analytical skills, assessing uncomplicated challenges, and incorporating limited perspectives. The student reviews relevant academic literature satisfactorily.

Assessment criteria, good (3)

Good (3) Knowledge and Understanding: The student demonstrates fairly good conceptual knowledge. The central course frameworks have been considerably well understood. The student displays a reasonable command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyse properly dynamic creativity management issues and challenges arising from several perspectives. The student reviews relevant academic literature moderately well.

Very good (4) Knowledge and Understanding: The student demonstrates substantial conceptual knowledge. The central course frameworks have been understood thoroughly. The student displays a high command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyse with considerable depth dynamic creativity management issues and challenges arising from multiple perspectives. The student reviews skillfully relevant academic literature.

Assessment criteria, excellent (5)

Excellent (5) Knowledge and Understanding: The student demonstrates solid conceptual knowledge in the area. The central course frameworks have been understood with great clarity and precision. The student displays a very high command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyze in depth dynamic creativity management related issues and challenges arising from multiple perspectives. The student reviews relevant academic literature with excellence.

Qualifications

None