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Experience Design (5 cr)

Code: MTMW2200-3005

General information


Enrollment
18.11.2024 - 09.01.2025
Registration for the implementation has ended.
Timing
13.01.2025 - 04.04.2025
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
English
Seats
20 - 40
Degree programmes
Bachelor's Degree Programme in Tourism Management
Teachers
Susanna Nuijanmaa
Groups
MTM23S1
Bachelor's Degree Programme in Tourism Management
Course
MTMW2200

Realization has 22 reservations. Total duration of reservations is 55 h 0 min.

Time Topic Location
Tue 14.01.2025 time 13:15 - 15:45
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Tue 21.01.2025 time 13:15 - 15:45
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Thu 23.01.2025 time 09:45 - 12:15
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Tue 28.01.2025 time 13:15 - 15:45
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Thu 30.01.2025 time 09:45 - 12:15
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Tue 04.02.2025 time 13:15 - 15:45
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Thu 06.02.2025 time 09:45 - 12:15
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Tue 11.02.2025 time 13:15 - 15:45
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Thu 13.02.2025 time 09:45 - 12:15
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Tue 18.02.2025 time 13:15 - 15:45
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Thu 20.02.2025 time 09:45 - 12:15
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Tue 04.03.2025 time 13:15 - 15:45
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Thu 06.03.2025 time 09:45 - 12:15
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Tue 11.03.2025 time 13:15 - 15:45
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Thu 13.03.2025 time 09:45 - 12:15
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Mon 17.03.2025 time 09:45 - 12:15
(2 h 30 min)
Experience Design MTMW2200-3005
R35F413 Oppimistila (aik)
Tue 18.03.2025 time 13:15 - 15:45
(2 h 30 min)
Experience Design MTMW2200-3005
R35C119 Kasvosali (aik)
Mon 24.03.2025 time 09:45 - 12:15
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Tue 25.03.2025 time 13:15 - 15:45
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Mon 31.03.2025 time 09:45 - 12:15
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Tue 01.04.2025 time 13:15 - 15:45
(2 h 30 min)
Experience Design MTMW2200-3005
R35F207 Oppimistila
Fri 04.04.2025 time 13:00 - 15:30
(2 h 30 min)
Re-sit exam
R35BP15 Oppimistila
Changes to reservations may be possible.

Evaluation scale

0-5

Content scheduling

1. Part: Theoretical framework
2. Part: Implementing theory to practice
3. Part: Presentations

Objective

Student knows the basic concepts and phenomena in experience economy. She/he understands the meaning of creating meaningful experiences in tourism industry. He/she understands the general concepts and models relating to experience design and is able to assess the requirements set by various types of tourists.

Content

• Experience economy
• Analyzing meaningful experiences
• Experience design and development

Materials

Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Boston MA: Harvard Business School Pres

Tarssanen, S. (edit.): Handbook for Experience Stagers

Current articles provided by course tutors.

Teaching methods

Lectures
Individual assignment
Group assignment
Exam

Exam schedules

Exam date and resits will be informed in the beginning of the course.

Student workload

Lectures 48 hrs
Individual and group assignments 87 h

Total 135 hours

Assessment criteria, satisfactory (1)

5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.

4 (Very Good) The student can analyze various customer data in meaningful experience services development.

3 (Good) The student can choose customer data in development process of the meaningful experience services.

2 (Satisfactory) The student identifies the connection of the information analysed to the creation of meaningful experience services. The student gives examples in developing meaningful experience services.

1 (Sufficient) defines the significance of customer orientation in the creation of meaningful experience services.

If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

Assessment criteria, good (3)

3 (Good) The student can choose customer data in development process of the meaningful experience services.
4 (Very Good) The student can analyze various customer data in meaningful experience services development

Assessment criteria, excellent (5)

5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.

Qualifications

The student understands the basic concepts related to the services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.

Further information

Exam 0-5
Group work evaluated 0-5
Other assignments evaluated as passed-failed

Open UAS 5
Exchange students 5

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