Marketing and Competition Law (5 cr)

Evaluation scale

0-5

Content scheduling

The lectures will be held on a weekly basis on a variety of topics. At the same time, the student will complete learning assignments/exercises in accordance with the given schedule. The pair assignments/exercises conducted in lieu of the weekly lectures will be separately agreed upon in connection with the classes.

Objective

The object of the course
From the consumer and entrepreneur point of view, marketing and competition law is an integral part of everyday activities, and familiarity with public procurement operations is becoming increasingly important, so there is demand for experts in the field.

Course competences

Operating in a workplace
Sustainable development

The learning objectives of the course
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You are familiar with the principles related to consumer protection. You are aware of the prohibited means of competition between companies. You are able to describe the procurement procedure applied in public procurements. You recognise the legal question at stake in the court case.

Content

Violation of good marketing practice and unfair practice
Home and distance sales
Prohibited restrictions on competition
Public procurements
Legal practice

Materials

Lecture materials, relevant legislation. The recommended books: Viitanen, K. 2017. Markkinointioikeus. Hesinki. Kauppakamari Verkkoaineisto. Koivumäki, E. & Häkkänen, P. 2018. Markkinointijuridiikka 2018. Helsinki. Kauppakamari. Eskola, S., Kiviniemi, E., Krakau, T. & Ruohoniemi, E. 2017. Julkiset hankinnat. Helsinki. Alma Talent.

Teaching methods

The course is completed by participating in lecture teaching, which is implemented as contact teaching in a classroom setting and, with a separate announcement, possibly also as independent monitoring of online lectures offered by external operators (e.g. Eduhouse). In addition, the course contains learning and practice tasks.

Exam schedules

Two (2) of the learning tasks are assessed as affecting the grade in accordance with the assessment criteria and scale.
If both or one of the learning assignments is rejected, a new update will be held in Moodle. The first replay opens on Friday 9 May 2025 at 7:00 a.m. and closes on Sunday 11 May 2025 at 11:59 p.m. The second renewal opens on Friday 16 May 2025 at 7:00 a.m. and closes on Sunday 18 May 2025 at 11:59 p.m. You must register for the retake no later than two (2) days before the exam date by sending an e-mail to the teacher.

Completion alternatives

The use of an optional completion method is subject to a well-founded reason that will be considered on a case-by-case basis.

Student workload

The learning assignments will mainly consist of court cases related to the application of legislation and the preparation of documents. Two (2) weeks have been reserved for completing each learning assignment so that the assignment will open and close at a specified time.
Student workload in hours:
face-to-face hours 22 h
virtual learning 38 h
independent study / completion of learning assignments 75 h

Assessment criteria, satisfactory (1)

Adequate 1
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You are familiar with the principles related to consumer protection. You are aware of the prohibited means of competition between companies. You are able to describe the procurement procedure applied in public procurements. You recognise the legal question at stake in the court case.

Satisfactory 2
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You understand the principle points of law pertaining to consumer protection from the consumer point of view. You understand the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view. You are able to describe the procurement procedure applied in public procurements and are familiar with the process of the procurement procedure. You recognise the legal question at stake in the court case.

Assessment criteria, good (3)

Good 3
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You master the principle points of law pertaining to consumer protection from the consumer point of view. You master the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view. You are familiar with the procurement procedure of public procurements as a process. You recognise the legal question at stake in the court case.

Very Good 4
You are familiar with the legislation governing marketing, competition law and public procurement, their general principles and the legal practice. You master the principle points of law pertaining to consumer protection from the consumer point of view and are able to apply them in your assignments. You master the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view and are able to apply them in your assignments. You are familiar with the operating practices for putting public procurements out to tender from the contracting authority’s and the tenderer’s point of view. You recognise the legal question at stake in the court case and the applicable points of law and are capable of resolving the case in accordance with the instructions provided.

Assessment criteria, excellent (5)

Excellent 5
You are familiar with the legislation governing marketing, competition law and public procurement, their general principles and the legal practice. You master the principle points of law pertaining to consumer protection from the consumer point of view and are able to apply them in your assignments. You master the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view and are able to apply them in your assignments. You master the operating practices for putting public procurements out to tender from the contracting authority’s and the tenderer’s point of view. You recognise the legal question at stake in the court case and the applicable points of law and are capable of analysing the case in a versatile way, showing problem-centred resolving ability.

Qualifications

Sopimusoikeus

Further information

Written feedback on the learning assignments every 3 to 4 weeks after the expiry of the time limit given for returning the assignment. The pair/group assignments conducted or presented during the class will be reviewed and feedback will be received on them during the class, and they also involve self and peer assessment.