Leisure Events (5 cr)

Evaluation scale

0-5

Content scheduling

Lectures twice a week, one learning assignment (Project work: event plan) and two tests during the course.

Objective

The purpose of this course is to deepen your understanding in tourism industry and especially in leisure events. You will understand the effects of the events on tourism. You will understand the special features of leisure events and learn the planning and implementation process of responsible leisure events both in theory and in practice. By identifying the international structure of leisure events, and different operators both in international and regional level, it is easier for you to make career plans within event industry.

Competences
Tourism business, proactive development

Learning objectives
You understand the role of leisure events as part of leisure travel and event industry. You identify the terminology used in event industry. You identify operators and service providers within leisure events. You know the phases and critical success factors of planning and managing leisure events and apply them in practice. You know how to make responsible choices in event planning.

Content

- Leisure events and event industry as part of tourism
- Terminology within event industry
- Operators and service providers within leisure events
- Event planning and management process
- Critical success factors of leisure events
- Responsible choices in event planning

Teaching methods

In this course experiental learning is utilized as a primary learning method. You will first learn about the content through theory and company visits and visitors. Then you will apply the knowledge into practise by participating to the planning of an event. You will present the event plan at the end of the course.

Employer connections

Course includes various visiting industry specialists supporting student's knowhow about the event industry development and future aspects.

Students' building of local networks and industry knowledge is supported with visits to local event venues.

Exam schedules

You will test your learning during the course with two proficiency tests. Tests evaluation: 1-5.

International connections

Internationalisation aspect is accommodated to this implementation using international examples and material of event planning, management and event industry.

Student workload

Orientation to the course (2 hours): Familiarizing yourself with learning objectives, contents, assignments; organizing your time and the own goals for learning.

Theoretical knowledge (60 hours): You will attend to the theory lectures, visits to the companies and workshops of this course, and in addition you will study materials independently for the tests.

Practical learning: Project work (70 hours): You will execute together with your team a practical event plan and present it at the end of the course.

Self-assessment (3 hours): You will do the self- and peer evaluation in the end of the course.

Assessment criteria, satisfactory (1)

1 (Sufficient)
You understand the role of leisure events as part of event industry and leisure travel. You identify the terminology used in event industry. You identify operators and service providers within leisure events. You know the phases of planning and managing leisure events and apply them in practice. You know how to make responsible choices in event planning.

2 (Satisfactory)
You understand the role of leisure events as part of event industry and leisure travel. You can explain the terminology used in event industry. You identify operators and service providers within leisure events. You know the phases of planning and managing leisure events and apply them in practice. You know how to make responsible choices in event planning.

Assessment criteria, good (3)

3 (Good)
You understand the role of leisure events as part of event industry and leisure travel. You can explain the terminology used in event industry. You can describe operators and service providers within leisure events and understand their roles. You can illustrate the phases of planning and managing leisure events, their critical success factors and apply them in practice. You know how to make responsible choices in event planning.

4 (Very good)
You understand the role of leisure events as part of event industry and leisure travel. You can explain the terminology used in event industry. You can compare operators and service providers within leisure events and understand their roles. You can analyze the phases of planning and managing leisure events, their critical success factors, responsibility issues and are able to implement them in practice.

Assessment criteria, excellent (5)

5 (Excellent)
You can analyze the role of leisure events as part of event industry and leisure travel. You can explain the terminology used in event industry. You can analyze different operators and service providers and their roles within leisure events. You can analyze the phases of planning and managing leisure events, their critical success factors and are able to implement them in practice. You show critical thinking in evaluation of the event production process, responsibility issues and important management factors.

Qualifications

You understand the concepts related to service operations and have basic customer competence. You understand the general concepts and phenomena related to tourism.

Further information

The teacher of this course will evaluate the assignments of the course, based on course evaluation criteria, and you will evaluate your own learning during the course. For passing the course you need to complete all the required assignments and actively attend to the sessions (80 % attendance requirement).

Studying in this course requires that you will participate to the first lecture (Jamk Degree Regulations).