Leisure Events (5 cr)

Evaluation scale

0-5

Content scheduling

1. Theory
2. Applied Learning
3. Presentations

Objective

The purpose of this course is to deepen your understanding in tourism industry and especially in leisure events. You will understand the effects of the events on tourism. You will understand the special features of leisure events and learn the planning and implementation process of responsible leisure events both in theory and in practice. By identifying the international structure of leisure events, and different operators both in international and regional level, it is easier for you to make career plans within event industry.

Competences
Tourism business, proactive development

Learning objectives
You understand the role of leisure events as part of leisure travel and event industry. You identify the terminology used in event industry. You identify operators and service providers within leisure events. You know the phases and critical success factors of planning and managing leisure events and apply them in practice. You know how to make responsible choices in event planning.

Content

- Leisure events and event industry as part of tourism
- Terminology within event industry
- Operators and service providers within leisure events
- Event planning and management process
- Critical success factors of leisure events
- Responsible choices in event planning

Location and time

The course is offered in Winter 2026 on Rajkatu campus. The full schedule with the topics will be posted on the course Moodle shell and discussed at the first contact lecture.

Materials

The learning materials are based on proprietary information developed by Dr. Blair Baldwin and will be found on Moodle.
A recommended text for the course is Events Management,Second Edition. Glenn A. J. Bowdin

Teaching methods

The teaching methodology employs experiential learning. This means you will learn the skill set required to create and the experiential aspect is that students will collaborate in teams to develop their own plan for an event that excites them. The course encompasses the skill sets of: Idea Generation, Mind's Eye Modelling; Beachhead Targeting and Segmentation; External and Internal Environmental Analysis; Goal Setting; Event Positioning; Integrated Marketing Communications and Sales, Risk Management, Operations Planning and Basic budgeting.

Check out the introduction video about the course here: https://www.youtube.com/watch?v=Pu7UD6o0LuA

Employer connections

The outcomes of this course provide opportunities for students to develop competencies in events planning that will enable them to seek employment across both private and public sector organizations and act as an intrapreneur.

Exam schedules

There are two term tests in this course as part of the individual evaluation. The dates and times will be outlined on the Course syllabus on Moodle

International connections

Event plans developed in this course can be used to build global connection since many event plans can be adapted to other cultures and countries.

Completion alternatives

This course is offered on a face to face basis only.

Student workload

Total 135 hours
Lectures 40 hours
Team Collaboration to create event business plan 60 hours
Individual working, reading materials 35 hours

Assessment criteria, satisfactory (1)

1 (Sufficient)
You understand the role of leisure events as part of event industry and leisure travel. You identify the terminology used in event industry. You identify operators and service providers within leisure events. You know the phases of planning and managing leisure events and apply them in practice. You know how to make responsible choices in event planning.

2 (Satisfactory)
You understand the role of leisure events as part of event industry and leisure travel. You can explain the terminology used in event industry. You identify operators and service providers within leisure events. You know the phases of planning and managing leisure events and apply them in practice. You know how to make responsible choices in event planning.

Assessment criteria, good (3)

3 (Good)
You understand the role of leisure events as part of event industry and leisure travel. You can explain the terminology used in event industry. You can describe operators and service providers within leisure events and understand their roles. You can illustrate the phases of planning and managing leisure events, their critical success factors and apply them in practice. You know how to make responsible choices in event planning.

4 (Very good)
You understand the role of leisure events as part of event industry and leisure travel. You can explain the terminology used in event industry. You can compare operators and service providers within leisure events and understand their roles. You can analyze the phases of planning and managing leisure events, their critical success factors, responsibility issues and are able to implement them in practice.

Assessment criteria, excellent (5)

5 (Excellent)
You can analyze the role of leisure events as part of event industry and leisure travel. You can explain the terminology used in event industry. You can analyze different operators and service providers and their roles within leisure events. You can analyze the phases of planning and managing leisure events, their critical success factors and are able to implement them in practice. You show critical thinking in evaluation of the event production process, responsibility issues and important management factors.

Qualifications

You understand the concepts related to service operations and have basic customer competence. You understand the general concepts and phenomena related to tourism.

Further information

Event Business Plan – written report 0.5
Event Business Plan – oral presentation 0.2
Term Tests (2) 0.2
Team Charter and Peer Evaluations 0.1
Total 1.0