Global Innovation Marketing Strategies (5 cr)

Evaluation scale

0-5

Content scheduling

A 3-hour session per week, from mid-February to the end of May.

Objective

The course aims to shed light on how scalable, technology-based and/or technology-enabled business ideas can be developed into a business plan by step-by-step research and planning. Upon completion of the course, you will develop the following competences.

1. Learning to learn
You develop critical and analytical mindset that helps you to study and review existing knowledge in the light of relevant learning resources and learning methods; incentivizes you to acquire new knowledge; and develops your intellectual capabilities to seek conclusions and draw inferences in various contexts. To achieve this competence, you will
- learn to formulate relevant questions and seek information,
- review relevant theoretical, and empirical literature to comprehend diverse perspectives and evaluate, and interpret arguments and counter-arguments,
- understand new developments in your field of study and make informed decisions based thereon.
- acquire the researcher’s mindset to problematize, explore and understand real-life phenomena especially in the academic track system.

2. Proactive development
You develop solutions in the light of current as well as anticipated situations and challenges in business by applying knowledge, critical reasoning and analytical skills. You ensure that these solutions are feasible, relevant, creative, user-friendly, and sustainable as well as underline active cooperation amongst different actors. To achieve this competence, you will
- apply existing knowledge and utilize relevant research methods including digital technology in development projects,
-interpret new evidence in the light of existing body of knowledge, make comparisons and draw inferences,
- express your intellectual contribution through scientific or professional writings,
- understand utility, creativity, viability, scalability, and sustainability of new solutions.

3. Internationality and multiculturalism
You work in multicultural and international environments and networks in order to develop knowledge and communication skills as well as develop empathy and appreciation for other cultures. You communicate responsibly and effectively in English through written, verbal, non-verbal and digital formats individually as well as a team member in diverse settings. To achieve this competence, you will
- be familiar with the impact of your cultural background on your actions and be able to effectively and productively function in your work community that explicitly recognizes the relevance of multiculturalism,
- demonstrate meaningful intercultural teamwork, including the roles of leadership and conflict resolution, in order to develop creative solutions carrying multicultural underpinnings,
- be able to experience group learning and share best practices in international settings,
- learn to communicate ideas and solutions effectively in the context of various subjects, multiple purposes, and a wide range of audience both individually as well as in a group,
- initiate and engage constructive dialogues among relevant stakeholders to accomplish desired goals for multiple purposes and communicate ideas and solutions to a wide range of audience including both individuals and groups,
- learn to be ‘active listener’ to understand diverse perspectives, and points of view in accurate, unbiased, and critical manner,
- learn various aspects of digital media.

4. Ethics
You benchmark and demonstrate ethical and responsible conduct according to the well-established principles, norms and best practices laid down by relevant national and international bodies and organisations. To achieve this competence, you will
- understand and apply the well-established principles of responsible conduct in research, and problem solving,
- adhere to the principles of equity, equality, and non-discrimination,
- take responsibility for your own actions and their consequences and reflect on them in accordance with the relevant ethical principles, norms, and practices,
- develop realization of diversity and accessibility in your actions.

5. Sustainable development
You develop an understanding, vision, and appreciation for sustainability that affect personal, and professions lives, local communities, and global society at large. You study and explore linkages between multiple aspects of sustainability and business. To achieve this competence, you will
- understand the concept and principles of sustainable development in the context of business,
- recognize sustainability challenges and their consequences for businesses, local communities, and global society,
- use your accumulated knowledge and skills to create and implement sustainable solutions to solve business problems.

6. Responsible international business management
You develop your intellectual capabilities to seek conclusions and draw inferences in an international environment to become a responsible manager. You develop creative and insightful solutions to solve complex business problems both in the present and the future with explicit emphasis on local and international standards of ethics, responsibility, and sustainability and implications on various stakeholders. To achieve this competence, you will
- study developments in your discipline in the international learning milieu and understand various aspects of responsible business management including global business trends and competitive landscape.
- derive and interpret new evidence and compare them with the existing body of knowledge in the global context to draw useful inferences,
- critically assess the implications of actions and decision of the international organisations.
- understand the impact of the of the actions and decisions on the community, in general, and specific stakeholders, in particular.
- understand core aspects of people management in the international business environment.

Content

Ideation, Innovation, market analyses, company structure, team building, market segmentation, competition benchmarking, go-to-market plans, customer acquisition

Materials

Aulet, B. (2024). Disciplined entrepreneurship workbook - 24 steps to a successful startup. Wiley. (E-book and workbook)

Teaching methods

Blended learning.
Classroom lectures and workshops, group assignments and presentations, group reports

Exam schedules

No exam.

International connections

The starting point for the course is the global sustainability needs that the teams start elaborating on with their innovations and business plans based on them.
There may be international guest lectures (in-class and online) on selected topics.

Completion alternatives

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: Jamk Degree Regulations, section 17.

Student workload

Lectures and workshops 45 hrs
Individual online study 30 hrs
Groupwork 60 hrs

Assessment criteria, satisfactory (1)

Course assessment is based on written reports, presentations, and projects. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6.

Assessment criteria, good (3)

Course assessment is based on written reports, presentations, and projects. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6. You will get a grade of ‘one' or 'two' if you can demonstrate a basic level of evidence in the learning outcomes of the course.

Assessment criteria, excellent (5)

Course assessment is based on written reports, presentations, and projects. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6. You will get a grade of ‘three' or 'four' if you can demonstrate a good level of evidence in the learning outcomes of the course.

Assessment criteria, approved/failed

Course assessment is based on written reports, presentations, and projects. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6. You will get a grade of ‘five' if you can demonstrate an excellent level of evidence in the learning outcomes of the course.

Further information

The assessment is based on the following items.
- bi-weekly group assignments 5 x 10 % = 50 %
- final presentation 20 %
- final business plan-report 30 %