International Marketing (5 cr)

Evaluation scale

0-5

Objective

The student is able to develop an international marketing plan for a selected company and for a selected market area. The student is able to plan interactive selling and has competencies to learn to manage sales in global markets.

Content

International marketing concepts, strategic decisions in international marketing, market research, role of culture, product decisions, distribution decisions, pricing decisions, communication decisions, organization for international marketing.

Materials

Czinkota Michael R. and Ronkainen Ilkka A. International Marketing. 10th ed. South-Western, Cengage Learning Prentice-Hall 2013, 2010;

Completion alternatives

Team Assignment 60%Exam 40%

Student workload

contact hours 32 h virtual study 27 h independent group work 38 h independent individual study 38 h

Assessment criteria, satisfactory (1)

Excellent (5) - The student shows exceptional knowledge of international marketing study material. The student demonstrates the ability to apply the concepts of international marketing to real-life situations and challenges with superior communications skills

Very good (4) The student shows very good knowledge of international marketing study material. The student demonstrates the ability to apply the concepts of international marketing to real-life situations and challenges with very good communications skills

Good (3) – The student shows good knowledge of international marketing material. The student know how to apply various international marketing concepts and is able to communicate these in an effective way

Fair (2) – The student shows fair knowledge of the international marketing materials and concepts but fails to show an ability to apply the knowledge to real life situation nor to communicate the key concepts in an effective manner.

Satisfactory (1) – The student shows only a satisfactory knowledge of the material and concepts but fails to show a convincing ability to apply the knowledge to real life situation nor to communicate the concepts in an effective manner.

Qualifications

The student knows the principles of international market entry. Students understand the challenges and opportunities of a company when entering the international markets. Students understand the profitable brand and customer portfolio in an international environment.