Tuotevalokuvaus (4 cr)

Evaluation scale

0-5

Objective

The student is familiar with basic visual tools and digital photo methods and their use in the retail trade sector and able to apply these in his/her own work. He/she knows how to plan and style visual marketing in retail and online trade.
The student is able to plan the use of images for the needs of corporate communications. The student perceives the individual, group-oriented and cultural meanings of visuals in business.

Content

Visual presentation
Basics of product styling.
Shooting arrangements, photo shoots and image manipulation
Use of product images in the retail sector

Materials

Bate, D. 2009. Photography : the key concepts / David Bate. Oxford : Berg; New York.

Completion alternatives

Independent and group works 1-4. 20,20,20 ja 40%.

Student workload

o lectures 20 h o virtual study 20 h o assignments 40 h o seminars 6 h o independent study 22 h Total 108 h.

Assessment criteria, satisfactory (1)

Level 5
The student have excellent level in visual theory and practical photo tools and can organize and produce his/her own visual project using skills in ideation, photography, image processing, lay out and analyzing the outcome.
Level 3-4
The student has good knowledge of visual tools and has good skills in solving problems and doing the practical work.
Level 1-2
The student has passable knowledge of visual processes and is able to solve most of the problems in practical work.

Qualifications

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