Global Product Development and Management (5 cr)

Evaluation scale

0-5

Objective

The student understands from a broad business management perspective the process of innovation management that focuses on the links and overlaps between groups and disciplines. The course provides students with the knowledge to understand how to manage innovation and new service/product development within firms. The student understands how multinational companies segment global markets and based on that develop and manage their portfolio of products. The student is aware how innovations can be facilitated both in small business environment as well as within the global networks of multinational companies. Student is also introduced to the notion of open innovation.

ILOs:

KU1: Able to employ theoretical and conceptual knowledge to identify and analyze business problems in global contexts.
KU2: Apply information based decision making approaches in business and managerial problems.
IS1: Able to gather , analyse, and evaluate business data and information and transform empirical data into useful and actionable information.

Content

Innovation management: an introduction, Managing innovation within firms, Innovation and operations management, Managing intellectual property, Managing organizational knowledge, Strategic alliances and networks, Management of research and development, Managing R&D projects, The role of technology transfer in innovation, Service/Product and brand strategy, New service/product development, Market research and its influence on new service/product development. Global segmentation, global product policy, product development cycle, portfolio management, global innovation management, technology transfer, intellectual property rights.

Materials

Innovation Management and New Product Development, 5/E Paul Trott, University of PortsmouthPublisher:Financial Times Press Published:29 Sep 2011 or previous editionsFor wider reading: Innovation Acceleration: Transforming Organizational Thinking, 1/e Kuratko, Hornsby & Goldsby ©2012 | Prentice Hall | Paper; 368 pp | Instock ISBN-10: 0136021484 | ISBN-13: 9780136021483Innovation Management: Context, strategies, systems and processes, 1/e Ahmed & Shepherd ©2010 | Financial Times Press | Paper; 568 pp | Instock ISBN-10: 0273683764 | ISBN-13: 9780273683766

Completion alternatives

Exam, group assignment and presentation, project work, attendance

Student workload

Total 125 - 155h

Assessment criteria, satisfactory (1)

The general criteria of the competences that the Bachelor's Degrees awarded by Finnish Universities of Applied Sciences provide can be found on JAMK's web pages (http://www.jamk.fi/english/forstudents/studyguid e). The learning outcomes of individual courses are assessed in relation to the objectives of the course concerned. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6.
- Excellent (5) - The student shows exceptional theoretical knowledge of fundamentals of the subject. The student demonstrates the ability to apply the knowledge to assignments and presentations with excellent written and oral communications skills
- Very Good (4) - The student shows good knowledge of the subject fundamentals and concepts and is able to communicate these in an effective way
- Good (3) The students knowledge covers major parts of concepts and theories related to the subject. The student´s ability to apply the knowledge to assignments shows need for improvement, as well as there is room for improvement in oral and written communication
- Satisfactory (2)- The students knowledge covers restricted part of concepts and theories related to the subject and has deficiencies in showing the ability to apply them in assignments. Communication skills need improvement.
- Sufficient(1) - The student shows only a sufficient understanding of the subject and of relevant theories and methods and fails to show a convincing ability to apply the knowledge to real life situation nor to communicate the concepts in an effective manner.
Here is the class grademap.
Grade Minimum%
5 85
4 75
3 65
2 55
1 45
0 0

Qualifications

First year studies or basic business studies