EASM Summer School (6 cr)

Evaluation scale

Pass/Fail

Content scheduling

Preparations for trip 6.3. - 9.5.2023
Study week in Madrid 10.-14.2023 (travel days 9th of May and 15th of May)
Post-study week reflections and learning diary finalization 15.5.- 26.5.2023

Objective

The object of the course:
The student builds an overview of international sport marketing and management aspects in an multicultural study environment together with international study team.

Course competences:
Internationalization and communications competence
Business competence

Learning objectives of the course:
The aim for students participating in this short-term study abroad is to build an international network among other sport business students and academics and broaden student's understanding of international dimensions of sports. Main learnings concerns insights from international sport marketing cases discussing fan behavior, sponsorships, value co-creation in sports and sport events. Furthermore, students will practice sports innovations and marketing design through a case study and learn teamwork skills as a part of international study team.

Content

Short-term studies will take place in Madrid 11 - 15 May. Academic content is designed by Sports Management Academy Bayreuth (SMAB / University of Bayreuth). Addition to academic program short-term study trip includes visits to local sports companies, such as Microsoft Sports Innovation Center and stadiums of Madrid-based football clubs (Real Madrid and Atletico Madrid), as well as cultural activities with international students.

Course contents discusses following topics and may vary yearly:
- International sport marketing and management
- Leadership in sport management
- Innovations in sport marketing and management
- Sponsorships as marketing strategy
- Modern sport marketing and consumer/fan behavior

Location and time

Study week takes place in Madrid, Spain, between 10-14 May 2023. Students may need to be prepared to travel to Madrid already 9th of May in order to be ready to start the intensive study week on time. Return from study week will be 15th of May.

Materials

Materials and pre-readings are provided before and during the intensive study week by Bayreuth University.

Teaching methods

Course follows combined face-to-face and independent learning methods where students participate in the intensive study week held in Madrid. Furthermore, a student also completes an individual learning diary before, during and after the trip as independent studies.

Employer connections

Group work case studies in EASM Summer School are assigned by a company operating in the field of sports and entertainment. Groups work with a real-life business case during the intensive study period.

Exam schedules

Exam will be the last day of the study period (14 May). No retake possibility.

International connections

EASM Summer School is very international environment of more than 70 international students, about 10 universities across the world and many internationally distinguished professionals and academics.

Completion alternatives

No recognition of prior learning availability.

Student workload

One credit corresponds to an average of 27 hours of student work, which means that the total work load in the course equals to approximately 162 hours.

Student work load is distributed accordingly;

Preparations, reading materials and learning diary before the trip 50 hours
Study week in Madrid 40 hours
Learning diary reflections after the trip 72 hours

Assessment criteria, approved/failed

Minimum criteria for student to pass this course
- get accepted result from the written exam during the last days of EASM Summer School. Exams are organized and evaluated by the academic coordinator.
- participation to the student case study work and presentations
- participation to EASM Summer School activities presented in the program
- creating a learning diary setting and reflecting personal learnings during the study trip. Format of the learning diary can be decided individually by student.

Qualifications

Sport business management studies in JAMK.
Minimum is sport business fundamentals module.

Further information

Course is evaluated on a scale pass/fail.
To pass the course student must participate all the activities presented in the programme, submit a learning diary according to given instructions and pass the exam done in the last day of Summer School.