International Sport Marketing (5 cr)

Evaluation scale

0-5

Content scheduling

Lecture once a week 1,5 hours, other events scheduled separately.

Objective

The object of the course
This course aims at highlighting the international aspect of sport marketing. The object is to learn how to select a suitable strategy and to do practical marketing actions in international context. This course is a part of the international sport business environment module.

After completing this course, you have a deeper understanding of current topics in international sport marketing field. You can apply disciplinary and interdisciplinary knowledge to analyse business challenges and trends in international sport business market and present solutions based on the findings. You are able to utilise sport marketing strategies and to plan sport marketing activities for international sport organisations.

Course competences
Business competence: The student has a broad-based understanding of the business.
Operating in a workplace competence: The student is able to act professionally in communication and interaction situations at the workplace.
Internationality and multiculturalism competence: The student is able to communicate internationally in his/her work task.

The learning objectives of the course
After completion of the course, you show some ability to analyse and evaluate both academic and business information relevant to sport organisations and sport business. You are able to solve problems related to international sport marketing and take into account the different international operating environments. You are able to utilize real-life collaboration with acknowledged international sport organisations in solving different tasks related to global sport marketing field. You are able to do efficient marketing communications in international sport organisation.

Content

The course covers global sport marketing environment and its challenges, special features and trends of international sport marketing, analysis and strategies for international market entry, internationalisation of sport brands and teams and sport market research.

Materials

Selected chapters from:
Dodds, Heisey, Ahonen EDS (2018) Routledge handbook of international sport business, Routledge.
Desbordes, M, Richelieu, A. EDS (2012) Global sport marketing contemporary issues and practice. Routledge.
Chadwick, S., Chanavat, N., Desbordes, M. (Eds) (2018), Routledge Handbook of Sports Marketing, Routledge.
Books available as e-books in JAMK library.

Case studies and journal articles announced in the course platform.

Teaching methods

Course is an on-campus implementation supplemented with some virtual guest lectures. The course contains two assignments. Exam takes place at the end of the course.

There is an international professional sport organisation involved in the assignments.

Lectures, online webinars, development assignments, group discussions, case studies.

80 % compulsory attendance.

Employer connections

There is an international sport organisation involved in the assignments. Guest lectures from international professionals are part of the course.

Exam schedules

Exam and retake in May.

International connections

Guest lectures from JAMK partner universities. Collaboration with international sport organisations in course work.

Completion alternatives

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in JAMK Degree Regulations, section 17.

Student workload

Lectures 27 h
Assignments 54 h
Individual study 54 h

Assessment criteria, satisfactory (1)

Sufficient 1 
You attempt to analyze and evaluate academic and business information relevant to international sport organisations and sport business.  You can apply some basic sport marketing concepts and produce sport marketing contents in practice in a guided situation.
You are able to transmit to a limited extent your and your team’s ideas and findings in English. You show some but low-level skill in communicating your work in international context.

Satisfactory 2 
You have some ability in order to analyze and evaluate academic and business information related to international sport organisations and sport business. You can independently apply sport marketing concepts and produce sport marketing contents in practice in a given situation, but the approach is not supported with argumentation.  You are able to get your main message through when presenting your and your team’s ideas and findings in English. You show some skill communicating your work in international context.

Assessment criteria, good (3)

Good 3 
You are able to evaluate relevant academic and business data and consider possible approaches and outcomes for international sport organisations and sport business. 
You show analytical skills and logical thinking with justifications, you can apply sport marketing concepts and produce sport marketing contents in practice in different situations.
You are able to create and present your and your team’s ideas and findings in English. 
You know how to communicate in a productive way in international context at the workplace. 

Very Good 4 
You are able to analyze business data with possible outcomes related to international sport organisations and sport business. You propose well justified solutions for business challenges related to international sport marketing. You can apply sport marketing concepts and produce good quality sport marketing contents in practice.
You can work and communicate your and you’re your team’s ideas and findings professionally in English. You show self-critical skills in participating productively in international context and you are able to communicate effectively at the workplace.

Assessment criteria, excellent (5)

Excellent 5 
You propose justified solutions for business challenges related to international sport marketing. You have marketing skills needed in international sport organizations. You are familiar with current trends in international sport business, and you are able to utilise this information in your marketing development solutions. You can apply sport marketing concepts and produce sport development solutions in practice. You can argument and present your and your team’s ideas in a convincing manner in English. You show self-critical skills in participating productively in international context and you are able to communicate effectively at the workplace. You have assessed thoroughly your contribution in multicultural setting and possess teamworking skills.  

Further information

Priority for sport business students (both JAMK and exchange).

Assessment is based on course assignments and exam.