Game Monetization and Analytics (5 cr)

Evaluation scale

0-5

Objective

The object of the course
Are you interested in how to make money with games? How to reach audiences and acquire users? The course provides a detailed look into monetization and business analytics in games.

Course competences
Business competence
Cross-disciplinary competence in Games
Game production competence

The learning objectives of the course
The student who completes the course will learn to know and understand the core processes and key methods of monetization, user acquisition, marketing, branding and analytics.

Content

In the course you will be focused on the basic concepts related to game monetization and analytics. You will learn tools and methods, as well as learn to analyze existing products in the markets.

Assessment criteria, satisfactory (1)

Sufficient (1): You have knowledge in the monetization and analytics. You know the key concepts and what they mean.

Satisfactory (2): You understand the concepts of monetization and analytics and how they are related to game development and team work. You understand the different mechanics of monetization.

Assessment criteria, good (3)

Good (3): You understand the concepts of monetization and analytics and can apply the gained knowledge in a real-life development project.

Very good (4): You understand the concepts of monetization and analytics thoroughly and you will be able to analyze current trends. You can critically evaluate different mechanics and apply them effectively in a real-life development project.

Assessment criteria, excellent (5)

Excellent (5): You can analytically discuss about the concepts in monetization and analytics and present and defend (based on knowledge and evidence) your opinions. You can question the presented information and give valid options. You can critically evaluate trends and different mechanics and apply them effectively in a real-life development project. You can use your knowledge and skills to find solutions.

Qualifications

Basic understanding of business operations, entrepreneurship and game industry is required.