Activity Tourism (5 cr)

Evaluation scale

0-5

Objective

Student

- understands physical and mental meaning of activities domestically
- understand particles of activity tourism
- is able to answer the demands of different types of customers related to activity tourism
- Learns to plan, market and produce modern customer based activity trips

Content

Activity tourism
Functional environment of different actions
Motive based consumers' behavior
Service path of customers to different activities

Materials

- Loveluck, Brent: Tourism and the consumption of wildlife : hunting, shooting and sport fishing- Higham, James E. S. ; Hinch, Thomas: Sport and tourism : globalization, mobility and identity - Novelli, Marina: Niche tourism : contemporary issues, trends and cases

Completion alternatives

Exam 50% Assignment 50%

Student workload

o Virtual learning 135 h ( contacts, discussions, individual work )Total 135 H

Assessment criteria, satisfactory (1)

1 (Sufficient) The student knows the concepts related to activity tourism. The student’s diverse specification and application of the concepts remain insufficient. The student recognises key actors and existing services. The student’s reporting is descriptive and unstructured and illustration is poor.

2 (Satisfactory) The student demonstrates that he/she understands the concepts and special characteristics related to activity tourism both in theory and in practice. The student is able to point out key actors and services. The student’s reporting is descriptive, unstructured and in part illustrative.

3 (Good) The student understands and is able to specify the concepts and special characteristics related to activity tourism by utilising theoretic source material and practical examples. The student knows activity tourism actors and key services. The student’s reporting is structured, contemplative and illustrative comprising a multitude of sources.

4 (Very Good) The student utilises the concepts, special characteristics and global perspective related to activity tourism. The student networks with activity tourism actors and is able to assess key services as part of the operating field. The student’s reporting is clear, illustrative comprising a multitude of sources and analytical examination.

5 (Excellent) The student masters, in addition to the core competence required for grades 3 (Good) and 4 (Very good), critical examination. The student displays particular innovativeness.

Qualifications

Student

understand concepts relating to services and knows basics of customer oriented skills.

The student understands how industry of tourism has developed and how it is structured domestic and internationally.

The student understands general concepts in tourism and principles of sustainable tourism.