Responsible Business Planning (7 cr)

Evaluation scale

0-5

Content scheduling

Lectures and project work twice a week, creating a business plan in groups in stages during the course.

Objective

The purpose of this course is to deepen your understanding in business planning. During your studies you have learned different perspectives of responsibility and tourism business operations, for example, marketing, accounting, strategic thinking, human resources management, customer understanding and experience design. During this course you will apply that knowledge into practice by creating a business plan. You will learn the process of business planning and utilize different tools in the process.

Competences
Proactive development, Tourism business, Operating in workplace, Sustainable development

Learning objectives
After this course you understand how business idea can be created and how to produce a viable, responsible and realistic business plan to address existing demand. You know different concepts of business planning and understand the logic and process of business planning. You are able to apply the theoretical knowledge into practice in creating a business plan.

Content

- Creation of new business idea
- Strategic decisions in business planning
- Responsibility as part of the new business
- Process and tools of business planning
- Market research
- Business models
- Business finances and calculations
- Advisory services for start-ups

Materials

Guide Becoming an entrepreneur in Finland. 2023. Uusyrityskeskus.

Teaching methods

In this course case-based learning is utilized as a primary learning method. You will be appointed a facility to which you together with your group will create a business plan. The teaching methods utilized will be lectures, company visits and check-point sessions where each phase of the business planning process will be checked and your business idea developed through co-creation.

Employer connections

During this course, representatives of working life will share their experiences about business planning and operations. You will also cooperate with the facility owner to which you will create a new business plan. You will present your business idea to a group of outside assessors for feedback on the viability of your ideas.

Exam schedules

There is no exam in this course.

International connections

Internationalisation aspect is accommodated to this implementation using international examples and material about the theme.

Completion alternatives

-

Student workload

Orientation to the course (4 hours): Familiarizing yourself with learning objectives, contents, assignments; organizing your time and the own goals for learning.

Theoretical knowledge (70 hours): You will attend to the theory lectures, visits to the companies and workshops of this course.

Practical learning: Project work (110 hours): You will design and present a business plan together with your collegues to the facility that will be introduced to your in the beginning of the course.

Self-assessment (5 hours): You will do the self- and peer evaluation in the end of the course.

Assessment criteria, satisfactory (1)

1 (Sufficient) You know different concepts of business planning, and understand the logic and process of business planning. You are able to apply the knowledge into practice in creating a business plan.

2 (Satisfactory) You understand different concepts of business planning and the logic and process of business planning. You apply the knowledge into practice in creating a business plan.

Assessment criteria, good (3)

3 (Good) You can explain the difference on the concepts, services and business level, and demonstrate the logic in processing a new business. You can demonstrate multiple perspectives in creating a business plan on responsible tourism markets. You are able to analyze the sustainability balance in a business concept.

4 (Very Good) You can compare different concepts and its services and evaluate the logic in processing a new business. You can demonstrate and argue for multiple perspectives in creating a business plan on responsible tourism markets. You are able to approach critically and innovative way the practice- and responsibility-oriented business plan.

Assessment criteria, excellent (5)

5 (Excellent) You can critically analyze the different concepts and its services and evaluate the logic in processing a new business. You can demonstrate and evaluate multiple perspectives in creating a business plan on responsible tourism markets. You are able to make a critical, innovative yet a realistic business plan, which demonstrates a balanced in responsibility matter.

Qualifications

Understanding the basics of business
Understanding the basics in responsible tourism
Understanding the special features of the tourism and hospitality industry

Further information

The teacher of this course will evaluate the assignments of the course, based on course evaluation criteria, and you will evaluate your own learning during the course. For passing the course you need to pass all the required assignments and actively attend to the sessions (80 % attendance requirement).

Studying in this course requires that you will participate to the first lecture (Jamk Degree Regulations).