Digital Services in Tourism (5 cr)

Evaluation scale

0-5

Content scheduling

Each assignment has a recommended deadline throughout the course.

Objective

The object of the course
In this course you will gain important skills needed in the digitalizing tourism industry as a business manager.You will gain insight about digital trends and how to utilize these in the tourism industry. After completing this course, you will know how to develop digital services in order to mediate experiences both online and offline.

Course competences

The learning objectives of the course
You understand the impact of digitalization in tourism and the role of different digital services along the customer journey. You recognize the value of digital services for different customer segments. You have basic knowledge of the user-centred design and evaluation of digital services. You understand how to develop digital services.

Content

The principal contents of this course are (1) Digital services and touchpoints along the customer journey, (2) Customer insight in the digital context, (3) The basics of user-centred design, (4) Digital customer experience, and (5) Analytical evaluation of existing digital services.

Location and time

Opintojaksoon kuuluu kaksi vapaaehtoista teemapäivää:
Digitaaliset ratkaisut mara-alalla 27.-28.8.2020
Strateginen digimarkkinoinnin johtaminen 3.-4.12.2020

Materials

Traynor, D. User experience design. Freiburg, Germany: Smashing Media GmbH.
Filenius, M. 2015. Digitaalinen asiakaskokemus: Menesty monikanavaisessa liiketoiminnassa. Jyväskylä: Docendo.
Benckendorff, P., Xiang, Z. & Sheldon, P. J. 2019. Tourism information technology. Third Edition. Wallingford, UK ; Boston, Massachusetts: CABI.
Gerdt, B. & Eskelinen, S. 2018. Digiajan asiakaskokemus: Oppia kansainvälisiltä huipuilta. Helsinki: Alma Talent.

Teaching methods

Video lectures, independent reading materials and information search, discussions, interview, development plan, verbal presentation, usage diary

Employer connections

Visiting industry specialists (video lectures), development plan for a hospitality company.

Student workload

Distance learning (135h)
Webinars/video lectures 20h
Development plan 40h
Independent study, assignments 25h
Independent study, reading material 50h

Assessment criteria, satisfactory (1)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher. Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:

0 (Fail) You do not meet the minimum criteria set for the course.

1 (Sufficient) You can describe the impact of digitalization in tourism. You identify the value of digital services. You can explain how to develop digital services.

2 (Satisfactory) You describe the impact of digitalization in tourism. You explain the value of digital services.You illustrate and give examples how to develop digital services.

Assessment criteria, good (3)

3 (Good) You explain the impact of digitalization in tourism. You distinguish the value of different digital services. You can evaluate digital services and produce a plan how to develop them.

4 (Very Good) You can analyze the impact of digitalization in tourism. You can compare the value of digital services for different customer segments. You create a concrete development plan for digital services based on evaluation.

Assessment criteria, excellent (5)

5 (Excellent) You show critical thinking in analyzing the impact of digitalization in tourism. You analyze the value of digital services for different customer segments. You display creativeness in the evaluation process of digital services. You construct a concrete development plan based on evaluation.

Qualifications

Basic knowledge about digitalization in tourism