International Business Speaking (3 cr)

Evaluation scale

0-5

Content scheduling

Introduction Speech, Sharing News Speech, Public Relations Crisis Response, Public Service Announcement Group Project, Midterm and Final Examinations, Participation Self-Assessment

Objective

This course will help you compose and deliver effective--compelling, ethical and well-organized--extemporaneous oral presentations appropriate for a variety of professional contexts. Through frequent guided practice, you will learn to analyze audiences and effectively adapt your oral communication for different organizational stakeholders.

Content

Overcoming fear of speaking; speaking ethics; audience analysis; credibility; attention and interest; informative strategies and presentation aids; persuasive strategies and motivational appeals; crisis communication

Location and time

Monday June 7 - Friday June 11, 2021
Monday June 14 -Thursday June 17, 2021
Monday June 21 - Wednesday June 23, 2021h

Daily hours will be published later: each day 1hour 15 minutes

Location published later.

Materials

Shared with the professor in the classrooms.

Teaching methods

Lectures and moderated discussion sections will augment primary and secondary readings to help you meet the following objectives: (1) Compose and deliver effective oral and group presentations on international business-related topics, (2) Engage in critical and analytical communication analysis, (3) Assess and achieve opportunities for personal and professional improvement as a public communicator.

Employer connections

This course is ideally suited for students seeking careers in business management, human relations, public relations, marketing, advertising, media development, and teaching.

Exam schedules

Agreed with the professor during the course

Completion alternatives

None

Student workload

81 hours
- Lessons 18 h
-Assignments, presentations 48
-Independent reading and research 15

Assessment criteria, satisfactory (1)

Adequate 1

Knowledge and Understanding: The student demonstrates insufficient understanding of persuasive theory; meets expectations of least two of the following: presentation research and organization, small-group dynamics, supporting media, and (to the extent possible via online modes of interaction) delivery principles.

Transferable skills: The student demonstrates promising but still insufficient ability to compose and deliver effective oral and group presentations in English, and to engage in critical and analytical communication analysis.

Satisfactory 2

Knowledge and Understanding: The student demonstrates acceptable understanding of persuasive theory; meets expectations for three of the following: presentation research and organization, small-group dynamics, supporting media, and (to the extent possible via online modes of interaction) delivery principles.

Transferable skills: The student demonstrates acceptable ability to compose and deliver effective oral and group presentations in English, and to engage in critical and analytical communication analysis.

Assessment criteria, good (3)

Good 3

Knowledge and Understanding: The student demonstrates basic understanding of persuasive theory; meets expectations for each of the following: presentation research and organization, small-group dynamics, supporting media, and (to the extent possible via online modes of interaction) delivery principles.

Transferable skills: The student demonstrates a competent ability to compose and deliver effective oral and group presentations in English, and to engage in critical and analytical communication analysis.


Very good 4

Knowledge and Understanding: The student demonstrates mastery of persuasive theory; meets or exceeds expectations for each of the following: presentation research and organization, small-group dynamics, supporting media, and (to the extent possible via online modes of interaction) delivery principles.

Transferable skills: The student demonstrates very good ability to compose and deliver effective oral and group presentations in English, and to engage in critical and analytical communication analysis.

Assessment criteria, excellent (5)

Excellent 5

Knowledge and Understanding: The student demonstrates mastery of persuasive theory, presentation research and organization, small-group dynamics, supporting media, and (to the extent possible via online modes of interaction) delivery principles.

Transferable skills: The student demonstrates excellent ability to compose and deliver effective oral and group presentations in English, and to engage in critical and analytical communication analysis.

Qualifications

None

Further information

5 places for Degree and Exchange students

Lecturer Professor Dr Andrew Wood from San José State University, California, USA
andrew.wood@sjsu.edu