Marketing Communications And Accessibility (5 cr)

Evaluation scale

Pass/Fail

Objective

During this course, you assess and improve the accessibility of your company's marketing communications, with the main focus being on the accessibility of your company's website content and services.
• You understand what digital accessibility is.
• You will be able to analyze the accessibility of digital content and marketing communication channels.
• You will be able to design and execute digital marketing communications for your business according to accessibility principles, taking into account the needs of different customer target groups.
• You can identify and address accessibility in digital sales channels.

Content

• Accessibility and customer needs
• Accessibility on the website
• Accessibility of files
• Videos and social media

Location and time

The course will be virtual and studies in Moodle learning environment. The timetable for course webinars will be published in the beginning of the course.

Materials

Linnapuomi, A. & Salonlahti, O. 2015. Entä saavutettavuus? Ohje kulttuurikohteen saavutettavuudesta viestimiseen. Kulttuuria kaikille -palvelu / Yhdenvertaisen kulttuurin puolesta ry.
Salo, O. 2013. Viestintää kaikille. Saavutettavan viestinnän opas.
www.saavutettavuusvaatimukset.fi

Teaching methods

The course is implemented online and it includes independent studying online and three virtual webinars.

Employer connections

You can improve the accessibility of your company's home pages directly with tasks. If you are a student without a business background, you will use the assignments to produce a development report for the tourism company of your choice

Exam schedules

No exam

International connections

Internationalisation aspect is accommodated to this implementation using also international examples and material of accessible tourism.

Completion alternatives

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Student workload

One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed as follows:
* online webinars and online tutoring 10
* independent assignments and other independent work 125

Assessment criteria, approved/failed

This course assesses accessibility skills. The indicators for assessing the learning process are learning tasks and self-assessment. The competence assessment is based on criteria and the evaluation decision is made by the course teacher when all learning tasks have been completed. The evaluation decision is made on a scale: pass / fail.
Accessibility competence is approved when the assessment material demonstrates that the student understands what digital accessibility is and is able to evaluate the accessibility of a company's digital marketing material.

Further information

Avoin amk 5
Campusonline 20