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Objective

Purpose:
The purpose of this course is to learn how to build a sustainable business concept. After this course, you will know the process and different requirements for a business concept that has sustainability at its core.

Competences:
Service business
Sustainable development



Learning objectives
You will learn to build a holistic and customer-centric sustainable business concept. You will learn how to
use different tools, including design tools. You will learn to use omnichannel in
your marketing approach. You will learn how to build an immersive prototype of your concept. You will
learn to include digital and physical concept elements. You will learn to develop strategic and human
centric business models. You will learn how to integrate sustainability thinking into the concept development
process.

Content

Design and business design tools and process
Ethnographic and contextual research
Immersive design
Design requirements and use cases
Sustainable concept design
Omnichannel
Business strategy
Sustainable business models