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Objective

The purpose of this course is to deepen your understanding in accommodation industry, especially in hotel business. You will learn about special features related to hotel management, sustainability and development of customers’ experiences. By identifying the international structure of the hotel industry and different operators in national and international markets, it is easier for you to make career plans within the industry.

Competences:
Tourism business, Proactive development

Learning objectives:
After completing the course, you identify the terminology used in accommodation industry. You have an understanding about the structure and earnings logic in the hotel industry both at national and international level. You identify the customer process in the hotel company. You know the possibilities and potential of technology to manage accommodation processes and customerships. You know the basics to design customer oriented accommodation facilities and services according to the business idea in the company.

Content

- Hotel industry as part of the tourism industry
- The industry structure in national and international level
- Terminology within hotel industry
- The core processes in hotel
- Development of services and facilities in hotels
- Sustainability in hotel industry and hotel companies
- Key figures in hotel business

Qualifications

You understand the concepts related to service operations and has basic customer competence. You understand the general concepts and phenomena related to tourism.

Assessment criteria, satisfactory (1)

1 (Sufficient)
You identify the terminology used in accommodation industry. You have an understanding about the structure in the hotel industry at national and international level. You identify the customer process in the hotel company. You know the possibilities and potential of technology in hotel business. You know the basics to design customer oriented accommodation facilities and services in the company.

2 (Satisfactory)
You understand the terminology used in accommodation industry. You have an understanding about the structure in the hotel industry both at national and international level. You understand the customer process in the hotel company. You know the possibilities and potential of technology in hotel business. You know the basics to design customer oriented accommodation facilities and services according to the business idea in the company.

Assessment criteria, good (3)

3 (Good)
You understand the terminology used in accommodation industry. You also have an understanding about the structure and earnings logic in the hotel industry both at national and international level. You understand the customer process in the hotel company. You know the possibilities and potential of technology to manage accommodation processes and customerships and can apply the knowledge in practice. You know how to design customer oriented accommodation facilities and services according to the business idea in the company.

4 (Very good)
You understand and can use well the terminology used in accommodation industry. You can explain the structure and earnings logic in the hotel industry both at national and international level. You have an ability to develop the customer process in the hotel company. You know the possibilities and potential of technology to manage accommodation processes and customerships and can apply the knowledge in practice. You can design customer oriented accommodation facilities and services according to the business idea in the company.

Assessment criteria, excellent (5)

5 (Excellent)
You understand and can use well the terminology used in accommodation industry. You can analyze the structure and earnings logic in the hotel industry both at national and international level. You can develop the customer process in the hotel company. You know the possibilities and potential of technology to manage accommodation processes and customerships and can critically apply the knowledge in practice. You can design customer oriented accommodation facilities and services according to the business idea in the company.