Opetussuunnitelmat

Objective

The purpose of this course is to deepen your understanding in event industry and business travel by focusing on international congresses and meetings. You will understand the special features of scientific congresses and learn the planning and implementation process of international congresses both in theory and in practice. By identifying the international structure of meetings industry, and different operators both in the field, it is easier for you to make career plans within meetings industry.

Competences:
Tourism business, Proactive development

Learning objectives:
You understand the role of international congresses as part of meetings industry, business travel and event industry. You identify the terminology used in meetings industry. You identify operators and service providers within meetings industry. You know the phases of planning and managing international congresses and apply them in practice.

Content

- Meetings industry as part of tourism
- Terminology within meetings industry
- Operators and service providers within meetings industry
- International congress planning and management process
- Special features of scientific congresses
- Critical success factors of international congresses

Qualifications

You understand the concepts related to service operations and has basic customer competence. You understand the general concepts and phenomena related to tourism.

Assessment criteria, satisfactory (1)

1 (Sufficient)
You understand the role of international congresses as part of meetings industry, business travel and event industry. You identify the terminology used in meetings industry. You identify operators and service providers within meetings industry. You know the phases of planning and managing international congresses and apply them in practice.

2 (Satisfactory)
You understand the role of international congresses as part of meetings industry, business travel and event industry. You can explain the terminology used in meetings industry. You identify operators and service providers within meetings industry. You know the special features of scientific congresses. You know the phases of planning and managing international congresses and apply them in practice.

Assessment criteria, good (3)

3 (Good 3)
You understand the role of international congresses as part of meetings industry, business travel and event industry. You can explain the terminology used in meetings industry. You can describe operators and service providers within meetings industry and understand their roles. You know the special features of scientific congresses. You can illustrate the phases of planning and managing international congresses, their critical success factors and apply them in practice.

4 (Very good 4)
You understand the role of international congresses as part of meetings industry, business travel and event industry. You can explain the terminology used in meetings industry. You can compare operators and service providers within meetings industry and understand their roles. You can describe the special features of scientific congresses. You can analyze the phases of planning and managing international congresses, their critical success factors and are able to apply them in practice.

Assessment criteria, excellent (5)

5 (Excellent)
You can analyze the role of international congresses as part of meetings industry, business travel and event industry. You can explain the terminology used in meetings industry. You can analyze operators and service providers and their roles within meetings industry. You are able to analyze the special features of scientific congresses. You can analyze the phases of planning and managing international congresses, their critical success factors and are able to implement them in practice. You show critical thinking in evaluation of the international congress event production process issues and important management factors.