Curricula

Objectives

Cultural tourism is one of the oldest sector in the tourism industry. This course aims to enhance your understanding of the international and national cultural tourism sector and its various aspects. The course contents help you to understand its significance related to tourism development. The knowledge and skills gained from this course can be effectively utilized in your career plans and in various positions within the tourism industry.

Competences
Proactive development, Sustainable development, Tourism business

Learning objectives
You understand the importance of cultural tourism at the national and international levels. You are aware of national strategies and development policies that promote cultural themes. You possess an understanding of the various concepts, phenomena, and unique characteristics of cultural tourism, enabling you to analyse operations easily. You can identify different actors and operations within the cultural tourism industry. You also recognize the cultural motivators of travelers.

Content

- Cultural tourism concepts and phenomena
- Cultural tourism nationally and internationally
- Special characteristics and strategic focus
- Cultural tourism actors and customers
- Cultural tourism services
- Ecological, economical and socio-cultural responsibility

Time and location

The course is virtual and is implemented in Moodle learning environment. The course is based on independent studying.

Learning materials and recommended literature

Official websites of organizations related to tourism, cultural management and cultural tourism
DMO websites
Current materials provided by course tutor: videos, articles

Teaching methods

Independent reading materials and information search
Online discussions
Individual assignments
Tutoring webinars

Exam dates and retake possibilities

No Exam

Student workload

Tutoring webinars: 10 h
Written assignments: 60h
Individual studying: 65h
Total: 135 h

Content scheduling

The deadlines for the course assignments will be given in the beginning of the course.
Latest deadline for all assignments is at the end of the course.

Further information for students

Weekly assignments are evaluated as passed-failed.
Main assignment is evaluated on the scale 0-5.

Open UAS 5
Campus online 60
Exchange students 10

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1 (Sufficient)
You know the concepts related to cultural tourism. You recognise key actors and existing services. Diverse specification and application of the concepts remain insufficient.

2 (Satisfactory)
You demonstrate that you understand the concepts and special characteristics related to cultural tourism both in theory and in practice. can point out key actors and services.

Evaluation criteria, good (3-4)

3 (Good)
You illustrate and are able to specify the concepts and special characteristics related to cultural tourism by utilising theoretical source material and practical examples. You know cultural tourism actors and key services.

4 (Very Good)
You are able to analyse the concepts, special characteristics and global perspectives related to cultural tourism. You can assess key trends, services and networks in this operating field.

Evaluation criteria, excellent (5)

5 (Excellent)
You can critically analyze the concepts, special characteristics and global perspective of nature-based tourism. You can critically assess key trends, services and networks in this operating field .

Prerequisites

Basics in responsible tourism