Opetussuunnitelmat

Objective

The purpose of the course is to give students tools and ideas to create meaningful experiences for Customers in tourism and hospitality industry. We are moving from service industry towards experience industry where customers are willing to pay for the possibility to experience something meaningful for them. Understanding customers and being able to provide valuable services for them will lead to the more profitable business and happier employees as well.

Competences:
Proactive development, tourism business

Learning objectives:
The course is continuum especially from the service business and tourism service management courses. After completing the course, you know the basic concepts and phenomena in experience economy. You understand the importance of creating meaningful experiences in tourism and hospitality industry. You understand the general concepts and models relating to experience design and are able to assess the requirements set by various types of customers. You can use the service design process to design experiences to customers and through that create more profitable business to the companies.

Content

- Experience economy
- Analyzing meaningful experiences
- Designing and developing meaningful experiences
- Service design process and tools
- Creativity in design process

Qualifications

You understand the concepts related to service operations and has basic customer competence. You understand the general concepts and phenomena related to tourism.

Assessment criteria, satisfactory (1)

1 (Sufficient)
You know the basic concepts and phenomena in experience economy. You know the importance of creating meaningful experiences in tourism and hospitality industry. You know the general concepts and models relating to experience design and know the need to assess the requirements set by various types of customers. You know the service design process related to experience design.

2 (Satisfactory)
You know the basic concepts and phenomena in experience economy. You understand the importance of creating meaningful experiences in tourism and hospitality industry. You understand the general concepts and models relating to experience design and know the need to assess the requirements set by various types of customers. You know the service design process related to experience design.

Assessment criteria, good (3)

3 (Good)
You understand the concepts and phenomena in experience economy. You understand the importance of creating meaningful experiences in tourism and hospitality industry. You can explain the general concepts and models relating to experience design and are able to assess the requirements set by various types of customers. You can use the service design process related to experience design.

4 (Very Good)
You can explain the concepts and phenomena in experience economy. You understand the importance of creating meaningful experiences in tourism and hospitality industry. You can explain the general concepts and models relating to experience design and are able to assess the requirements set by various types of customers. You can use the service design process to design innovative experiences to target customers.

Assessment criteria, excellent (5)

5 (Excellent)
You can explain the concepts and phenomena in experience economy. You understand the importance of creating meaningful experiences in tourism and hospitality industry. You can explain the general concepts and models relating to experience design and are able to critically assess the requirements set by various types of customers. You can use well the service design process to design innovative experiences to customers and through that create more profitable business to the companies.