Marketing ManagementLaajuus (5 cr)
Code: MTMW2410
Credits
5 op
Teaching language
- English
Responsible person
- Susanna Nuijanmaa,
Objective
Student understand the significance of the integrated marketing communication and can apply the theoretical knowledge in marketing planning. She/he understands the meaning of the digitalization in tourism marketing and need for relevant follow-up systems.
Student knows the brand strategy theories, models and concepts and understands their relevance in practice. Student understands the meaning of the brand in making the intangible tourism service tangible. She/he understands the meaning of customer intelligence in developing brand strategies
Content
- marketing intelligence
- marketing communication planning
- marketing follow-up systems
- concepts of brand and brand equity
- integrated marketing communication in relation to brand building
- Ethical issues
Qualifications
Student knows the basics of marketing, accounting and management.
Assessment criteria, satisfactory (1)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Satisfactory 2: The student demonstrates under guidance an understanding of the abovementioned learning objectives. Application is satisfactory.
Adequate 1: The student demonstrates under guidance an understanding of the abovementioned learning objectives, but the application is found lacking.
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
Assessment criteria, good (3)
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Assessment criteria, excellent (5)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Timing
26.08.2024 - 18.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
Liiketoimintayksikkö
Campus
Pääkampus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Tourism Management (AMK)
Teachers
- Janne-Valtteri Nisula
Groups
-
MTM23S1Bachelor's Degree Programme in Tourism Management
-
MTM24VSBachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies
Objective
Student understand the significance of the integrated marketing communication and can apply the theoretical knowledge in marketing planning. She/he understands the meaning of the digitalization in tourism marketing and need for relevant follow-up systems.
Student knows the brand strategy theories, models and concepts and understands their relevance in practice. Student understands the meaning of the brand in making the intangible tourism service tangible. She/he understands the meaning of customer intelligence in developing brand strategies
Content
- marketing intelligence
- marketing communication planning
- marketing follow-up systems
- concepts of brand and brand equity
- integrated marketing communication in relation to brand building
- Ethical issues
Oppimateriaali ja suositeltava kirjallisuus
The lecturer will provide all materials to the course in Moodle.
Course book will be announced latest at the beginning of the course.
Teaching methods
Lectures
Excercises
Group Assignment
Individual Learning
Exam schedules
Will be informed in the beginning of the course
Vaihtoehtoiset suoritustavat
No alternative options.
Student workload
Lectures 35
Assignments 100
In total 135 h
Content scheduling
This is a list of part of the content
Re-cap: Services Marketing & Value Co-creation
Customer dominant logic
Holistic marketing planning in service cinaobues
Building segments
Marketing: content creation
Omnichannel & integration of marketing efforts
Dualistic approach: Managing marketing communication and delivering on promises
Building experiences
Building campaigns
Studying cases
Building posters
Further information
Exchange: 5 (included in the total capacity)
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Satisfactory 2: The student demonstrates under guidance an understanding of the abovementioned learning objectives. Application is satisfactory.
Adequate 1: The student demonstrates under guidance an understanding of the abovementioned learning objectives, but the application is found lacking.
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
Arviointikriteerit, hyvä (3-4)
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Assessment criteria, excellent (5)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Qualifications
Student knows the basics of marketing, accounting and management.
Enrollment
01.08.2023 - 24.08.2023
Timing
28.08.2023 - 19.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
Liiketoimintayksikkö
Campus
Pääkampus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Tourism Management (AMK)
Teachers
- Janne-Valtteri Nisula
Groups
-
ZJA23SMAvoin amk, marata
-
MTM22S1Bachelor's Degree Programme in Tourism Management
-
MTM23VSBachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies
Objective
Student understand the significance of the integrated marketing communication and can apply the theoretical knowledge in marketing planning. She/he understands the meaning of the digitalization in tourism marketing and need for relevant follow-up systems.
Student knows the brand strategy theories, models and concepts and understands their relevance in practice. Student understands the meaning of the brand in making the intangible tourism service tangible. She/he understands the meaning of customer intelligence in developing brand strategies
Content
- marketing intelligence
- marketing communication planning
- marketing follow-up systems
- concepts of brand and brand equity
- integrated marketing communication in relation to brand building
- Ethical issues
Oppimateriaali ja suositeltava kirjallisuus
The lecturer will provide all materials to the course in Moodle.
Course book will be announced latest at the beginning of the course.
Teaching methods
Lectures
Group Assignment
Individual Learning
Exam schedules
Will be informed in the beginning of the course
Vaihtoehtoiset suoritustavat
No alternative options.
Student workload
Lectures 45
Exam 40
Assignments 50
In total 135 h
Further information
Open UAS: 5 (included in the total capacity)
Exchange: 5 (included in the total capacity)
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Satisfactory 2: The student demonstrates under guidance an understanding of the abovementioned learning objectives. Application is satisfactory.
Adequate 1: The student demonstrates under guidance an understanding of the abovementioned learning objectives, but the application is found lacking.
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
Arviointikriteerit, hyvä (3-4)
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Assessment criteria, excellent (5)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Qualifications
Student knows the basics of marketing, accounting and management.
Enrollment
01.08.2022 - 25.08.2022
Timing
29.08.2022 - 15.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Face-to-face, 20 % Online learning
Unit
Liiketoimintayksikkö
Campus
Pääkampus
Teaching languages
- English
Seats
0 - 50
Degree programmes
- Bachelor's Degree Programme in Tourism Management (AMK)
Teachers
- Tommi Skottman
Groups
-
MTM21S1Bachelor's Degree Programme in Tourism Management
-
ZJA22SMAvoin AMK, marata
-
MTM22VSBachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies
Objective
Student understand the significance of the integrated marketing communication and can apply the theoretical knowledge in marketing planning. She/he understands the meaning of the digitalization in tourism marketing and need for relevant follow-up systems.
Student knows the brand strategy theories, models and concepts and understands their relevance in practice. Student understands the meaning of the brand in making the intangible tourism service tangible. She/he understands the meaning of customer intelligence in developing brand strategies
Content
- marketing intelligence
- marketing communication planning
- marketing follow-up systems
- concepts of brand and brand equity
- integrated marketing communication in relation to brand building
- Ethical issues
Further information
Avoin amk 3
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Satisfactory 2: The student demonstrates under guidance an understanding of the abovementioned learning objectives. Application is satisfactory.
Adequate 1: The student demonstrates under guidance an understanding of the abovementioned learning objectives, but the application is found lacking.
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
Arviointikriteerit, hyvä (3-4)
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Assessment criteria, excellent (5)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Qualifications
Student knows the basics of marketing, accounting and management.