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Basic of Service BusinessLaajuus (10 cr)

Code: MP00BA24

Credits

10 op

Teaching language

  • Finnish

Responsible person

  • Tomi Hiltunen

Objective

After the course you recognize service business' operational environment, business models and forms. You are familiar with the concept of service and hospitality and their implementation into practice. You know also what means customer, consumer and user. You recognize the relevance of needs and diversity as factors influencing customers' actions. You recognize your own role as service designer and your customer service abilities.

Content

Service company's operational environment
Hospitality business' business models and forms
Hospitality
Characteristics of service
Customer service person and service provider
Interaction with customers and challenging situations
Concepts of customer, consumer and user

Assessment criteria, satisfactory (1)

1: You recognize operational environments and business models. You are familiar with the concept of service and its implementation into practice. You are familiar with the terms customer, consumer, user and customership. You recognize the meaning of customers' needs and diversity as factors that influence their actions. You recognize your own role as a service provider and some of your own customer service abilities.

2: You apply your knowledge of the operational environments of service businesses and their business models into practice. You can describe the concept of service and its real world meaning. You can explain the terms customer, consumer, user and customership. You can explain the meaning of customers' needs and diversity as factors that influence their actions. You recognize your own role as a service provider and your customer service abilities, and can affect your own actions in said tasks.

Assessment criteria, good (3)

3: You can analyse the operational environment and the business models of a service company. You manage the concept of service and its real world meaning. You manage the terms customer, consumer, user and customership. You can analyse the meaning of customers' needs and diversity as factors that influence their actions. You manage both your own role as a service provider and your customer service skills.

4: In addition to all above, you can analyse your knowledge and create a holistic understanding of the courses themes.

Assessment criteria, excellent (5)

5: You can assess the operational environment and the business models of a service business. You can assess the terminology of service and their real world meaning. You can rationalise and explain the meaning of customers' needs and diversity as factors that influence their actions. You can critically evaluate both your role as a service provider and your customer service skills.

Enrollment

20.11.2023 - 04.01.2024

Timing

01.01.2024 - 19.05.2024

Number of ECTS credits allocated

10 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Service Business
Teachers
  • Tomi Hiltunen
Groups
  • MPT24KM
    Palveluliiketoiminnan tutkinto-ohjelma (AMK)
  • ZJAMPT24KM
    Avoin AMK, marata, AMK-polut, palveluliiketoiminta, monimuotototeutus

Objectives

After the course you recognize service business' operational environment, business models and forms. You are familiar with the concept of service and hospitality and their implementation into practice. You know also what means customer, consumer and user. You recognize the relevance of needs and diversity as factors influencing customers' actions. You recognize your own role as service designer and your customer service abilities.

Content

Service company's operational environment
Hospitality business' business models and forms
Hospitality
Characteristics of service
Customer service person and service provider
Interaction with customers and challenging situations
Concepts of customer, consumer and user

Time and location

?

Learning materials and recommended literature

- Viitala, R. & Jylhä, E.2013. Liiketoimintaosaaminen – menestyvän yrityksen perusta. Edita Publishing Oy.

- Matkailualalla positiiviset näkymät. Työ-, ja elinkeinoministeriö. 2023

- PT-toimialabarometri: Matkailu, syksy 2023. Työ-, ja elinkeinoministeriö. 2023

Teaching methods

Webinaarit, pienryhmätehtävät, oppimistehtävä (ryhmässä) sekä tentti.

Practical training and working life connections

Etävierailuja ja -haastatteluja webinaarien yhteydessä

Exam dates and retake possibilities

Ilmoitetaan kurssilla myöhemmin

Alternative completion methods

Hyväksilukeminen (korvaaminen ja sisällyttäminen
Muulla tavoin hankitun osaamisen tunnistaminen ja tunnustaminen
Työn opinnollistaminen
Tarkemmat ohjeet löytyvät tutkintosäännöstä ja opinto-oppaasta

Student workload

- Kurssi on kuormitukseltaan 10 op, vastaten 270 tunnin työmäärää.
- Webinaareihin osallistumisen, ryhmätyön tekemisen ja tentin lisäksi opiskelijan ajankäyttöön vaikuttaa omatoiminen kirjallisuuden lukeminen.

Further information for students

Avoin amk 5 sisältyy max-paikkoihin.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: You recognize operational environments and business models. You are familiar with the concept of service and its implementation into practice. You are familiar with the terms customer, consumer, user and customership. You recognize the meaning of customers' needs and diversity as factors that influence their actions. You recognize your own role as a service provider and some of your own customer service abilities.

2: You apply your knowledge of the operational environments of service businesses and their business models into practice. You can describe the concept of service and its real world meaning. You can explain the terms customer, consumer, user and customership. You can explain the meaning of customers' needs and diversity as factors that influence their actions. You recognize your own role as a service provider and your customer service abilities, and can affect your own actions in said tasks.

Evaluation criteria, good (3-4)

3: You can analyse the operational environment and the business models of a service company. You manage the concept of service and its real world meaning. You manage the terms customer, consumer, user and customership. You can analyse the meaning of customers' needs and diversity as factors that influence their actions. You manage both your own role as a service provider and your customer service skills.

4: In addition to all above, you can analyse your knowledge and create a holistic understanding of the courses themes.

Evaluation criteria, excellent (5)

5: You can assess the operational environment and the business models of a service business. You can assess the terminology of service and their real world meaning. You can rationalise and explain the meaning of customers' needs and diversity as factors that influence their actions. You can critically evaluate both your role as a service provider and your customer service skills.

Enrollment

01.08.2023 - 24.08.2023

Timing

01.08.2023 - 31.07.2024

Number of ECTS credits allocated

10 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages
  • Finnish
Seats

0 - 40

Degree programmes
  • Bachelor's Degree Programme in Service Business
Teachers
  • Tomi Hiltunen
Groups
  • ZJAG23SMP
    Avoin AMK, marata, korkeakoulupolku
  • MPT23S1
    Palveluliiketoiminnan tutkinto-ohjelma (AMK)
  • ZJAMPT23S1
    Avoin AMK, marata, AMK-polut, palveluliiketoiminta, päivätoteutus

Objectives

After the course you recognize service business' operational environment, business models and forms. You are familiar with the concept of service and hospitality and their implementation into practice. You know also what means customer, consumer and user. You recognize the relevance of needs and diversity as factors influencing customers' actions. You recognize your own role as service designer and your customer service abilities.

Content

Service company's operational environment
Hospitality business' business models and forms
Hospitality
Characteristics of service
Customer service person and service provider
Interaction with customers and challenging situations
Concepts of customer, consumer and user

Learning materials and recommended literature

- Viitala, R. & Jylhä, E.2013. Liiketoimintaosaaminen – menestyvän yrityksen perusta. Edita Publishing Oy.

- Matkailun suuntana kestävä ja turvallinen tulevaisuus. Työ-, ja elinkeinoministeriö. 2021

- Toimialojen näkymät: Matkailuala. Työ-, ja elinkeinoministeriö. 2021

Teaching methods

Luennot, ryhmätehtävät, pienryhmätehtävät, projektioppiminen, ilmiölähtöinen oppiminen

Practical training and working life connections

Opintojaksolla tullaan tutustumaan opintojakson ilmiöihin käytännön tasolla kentän yhteistyöyrityksissä
Lisäksi opintojaksolla voi käydä vierailijoita elinkeinoelämän yrityksistä.

Alternative completion methods

Hyväksilukeminen (korvaaminen ja sisällyttäminen)
Muulla tavoin hankitun osaamisen tunnistaminen ja tunnustaminen
Työn opinnollistaminen
Tarkemmat ohjeet löytyvät tutkintosäännöstä ja opinto-oppaasta

Student workload

- Kurssi on kuormitukseltaan 10 op, vastaten 270 tunnin työmäärää. Työmäärä jakautuu seuraavasti:
- Luennot 20 h
- Demot 20 h
- Ilmiölähtöinen oppiminen kentällä 160 h
- Raportin ohjaus 8 h
- Loppuraportti ja materiaaleihin tutustuminen 62 h

- Kurssiin tulee liittymään kentällä suoritettava jakso, joissa tarkastellaan kurssin aiheita käytännön tasolla
- Luokkahuoneopetuksen, tapahtumiin osallistumisen ja ryhmätöiden lisäksi opiskelijan ajankäyttöön vaikuttaa omatoiminen kirjallisuuden lukeminen.

Further information for students

Avoin amk 5 (sisältyy max-määrään)+
Avoin amk 5 (Gradian korkeakoulupolkulaiset sis. max-määrään)

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: You recognize operational environments and business models. You are familiar with the concept of service and its implementation into practice. You are familiar with the terms customer, consumer, user and customership. You recognize the meaning of customers' needs and diversity as factors that influence their actions. You recognize your own role as a service provider and some of your own customer service abilities.

2: You apply your knowledge of the operational environments of service businesses and their business models into practice. You can describe the concept of service and its real world meaning. You can explain the terms customer, consumer, user and customership. You can explain the meaning of customers' needs and diversity as factors that influence their actions. You recognize your own role as a service provider and your customer service abilities, and can affect your own actions in said tasks.

Evaluation criteria, good (3-4)

3: You can analyse the operational environment and the business models of a service company. You manage the concept of service and its real world meaning. You manage the terms customer, consumer, user and customership. You can analyse the meaning of customers' needs and diversity as factors that influence their actions. You manage both your own role as a service provider and your customer service skills.

4: In addition to all above, you can analyse your knowledge and create a holistic understanding of the courses themes.

Evaluation criteria, excellent (5)

5: You can assess the operational environment and the business models of a service business. You can assess the terminology of service and their real world meaning. You can rationalise and explain the meaning of customers' needs and diversity as factors that influence their actions. You can critically evaluate both your role as a service provider and your customer service skills.

Enrollment

01.11.2022 - 05.01.2023

Timing

01.01.2023 - 31.07.2023

Number of ECTS credits allocated

10 op

Virtual portion

10 op

Mode of delivery

Online learning

Unit

School of Business

Teaching languages
  • Finnish
Seats

0 - 40

Degree programmes
  • Bachelor's Degree Programme in Service Business
Teachers
  • Jaana Kovanen
Groups
  • ZJAMPT23KM
    Avoin AMK, marata, AMK-polut, palveluliiketoiminta, monimuotototeutus
  • MPT23KM
    Palveluliiketoiminnan tutkinto-ohjelma (AMK)

Objectives

After the course you recognize service business' operational environment, business models and forms. You are familiar with the concept of service and hospitality and their implementation into practice. You know also what means customer, consumer and user. You recognize the relevance of needs and diversity as factors influencing customers' actions. You recognize your own role as service designer and your customer service abilities.

Content

Service company's operational environment
Hospitality business' business models and forms
Hospitality
Characteristics of service
Customer service person and service provider
Interaction with customers and challenging situations
Concepts of customer, consumer and user

Learning materials and recommended literature

- Viitala, R. & Jylhä, E.2013. Liiketoimintaosaaminen – menestyvän yrityksen perusta. Edita Publishing Oy.

- Matkailun suuntana kestävä ja turvallinen tulevaisuus. Työ-, ja elinkeinoministeriö. 2021

- Toimialojen näkymät: Matkailuala. Työ-, ja elinkeinoministeriö. 2021

Teaching methods

Webinaarit, pienryhmätehtävät, oppimistehtävä (ryhmässä) sekä tentti.

Student workload

- Kurssi on kuormitukseltaan 10 op, vastaten 270 tunnin työmäärää.
- Webinaareihin osallistumisen, ryhmätyön tekemisen ja tentin lisäksi opiskelijan ajankäyttöön vaikuttaa omatoiminen kirjallisuuden lukeminen.

Further information for students

Avoin amk 10 (sisältyy max-määrään)

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: You recognize operational environments and business models. You are familiar with the concept of service and its implementation into practice. You are familiar with the terms customer, consumer, user and customership. You recognize the meaning of customers' needs and diversity as factors that influence their actions. You recognize your own role as a service provider and some of your own customer service abilities.

2: You apply your knowledge of the operational environments of service businesses and their business models into practice. You can describe the concept of service and its real world meaning. You can explain the terms customer, consumer, user and customership. You can explain the meaning of customers' needs and diversity as factors that influence their actions. You recognize your own role as a service provider and your customer service abilities, and can affect your own actions in said tasks.

Evaluation criteria, good (3-4)

3: You can analyse the operational environment and the business models of a service company. You manage the concept of service and its real world meaning. You manage the terms customer, consumer, user and customership. You can analyse the meaning of customers' needs and diversity as factors that influence their actions. You manage both your own role as a service provider and your customer service skills.

4: In addition to all above, you can analyse your knowledge and create a holistic understanding of the courses themes.

Evaluation criteria, excellent (5)

5: You can assess the operational environment and the business models of a service business. You can assess the terminology of service and their real world meaning. You can rationalise and explain the meaning of customers' needs and diversity as factors that influence their actions. You can critically evaluate both your role as a service provider and your customer service skills.

Enrollment

01.08.2022 - 25.08.2022

Timing

24.10.2022 - 26.03.2023

Number of ECTS credits allocated

10 op

Virtual portion

10 op

Mode of delivery

Online learning

Unit

School of Business

Teaching languages
  • Finnish
Seats

0 - 45

Degree programmes
  • Bachelor's Degree Programme in Service Business
Teachers
  • Tomi Hiltunen
Groups
  • ZJAMPT22SM
    Avoin AMK, marata, AMK-polut, palveluliiketoiminta, monimuotototeutus
  • MPT22SM
    Palveluliiketoiminnan tutkinto-ohjelma (AMK)

Objectives

After the course you recognize service business' operational environment, business models and forms. You are familiar with the concept of service and hospitality and their implementation into practice. You know also what means customer, consumer and user. You recognize the relevance of needs and diversity as factors influencing customers' actions. You recognize your own role as service designer and your customer service abilities.

Content

Service company's operational environment
Hospitality business' business models and forms
Hospitality
Characteristics of service
Customer service person and service provider
Interaction with customers and challenging situations
Concepts of customer, consumer and user

Time and location

?

Learning materials and recommended literature

- Viitala, R. & Jylhä, E.2013. Liiketoimintaosaaminen – menestyvän yrityksen perusta. Edita Publishing Oy.

- Matkailun suuntana kestävä ja turvallinen tulevaisuus. Työ-, ja elinkeinoministeriö. 2021

- Toimialojen näkymät: Matkailuala. Työ-, ja elinkeinoministeriö. 2021

Teaching methods

Webinaarit, pienryhmätehtävät, oppimistehtävä (ryhmässä) sekä tentti.

Practical training and working life connections

Etävierailuja ja -haastatteluja webinaarien yhteydessä

Exam dates and retake possibilities

Ilmoitetaan kurssilla myöhemmin

Alternative completion methods

Hyväksilukeminen (korvaaminen ja sisällyttäminen
Muulla tavoin hankitun osaamisen tunnistaminen ja tunnustaminen
Työn opinnollistaminen
Tarkemmat ohjeet löytyvät tutkintosäännöstä ja opinto-oppaasta

Student workload

- Kurssi on kuormitukseltaan 10 op, vastaten 270 tunnin työmäärää.
- Webinaareihin osallistumisen, ryhmätyön tekemisen ja tentin lisäksi opiskelijan ajankäyttöön vaikuttaa omatoiminen kirjallisuuden lukeminen.

Further information for students

Avoin amk 10 sisältyy max-paikkoihin.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: You recognize operational environments and business models. You are familiar with the concept of service and its implementation into practice. You are familiar with the terms customer, consumer, user and customership. You recognize the meaning of customers' needs and diversity as factors that influence their actions. You recognize your own role as a service provider and some of your own customer service abilities.

2: You apply your knowledge of the operational environments of service businesses and their business models into practice. You can describe the concept of service and its real world meaning. You can explain the terms customer, consumer, user and customership. You can explain the meaning of customers' needs and diversity as factors that influence their actions. You recognize your own role as a service provider and your customer service abilities, and can affect your own actions in said tasks.

Evaluation criteria, good (3-4)

3: You can analyse the operational environment and the business models of a service company. You manage the concept of service and its real world meaning. You manage the terms customer, consumer, user and customership. You can analyse the meaning of customers' needs and diversity as factors that influence their actions. You manage both your own role as a service provider and your customer service skills.

4: In addition to all above, you can analyse your knowledge and create a holistic understanding of the courses themes.

Evaluation criteria, excellent (5)

5: You can assess the operational environment and the business models of a service business. You can assess the terminology of service and their real world meaning. You can rationalise and explain the meaning of customers' needs and diversity as factors that influence their actions. You can critically evaluate both your role as a service provider and your customer service skills.

Enrollment

01.08.2022 - 25.08.2022

Timing

29.08.2022 - 19.05.2023

Number of ECTS credits allocated

10 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages
  • Finnish
Seats

0 - 35

Degree programmes
  • Bachelor's Degree Programme in Service Business
Teachers
  • Tomi Hiltunen
Groups
  • MPT22S1
    Palveluliiketoiminnan tutkinto-ohjelma (AMK)
  • ZJAG22SMP
    Avoin AMK, marata, korkeakoulupolku
  • ZJAMPT22S1
    Avoin AMK, marata, AMK-polut, palveluliiketoiminta, päivätoteutus

Objectives

After the course you recognize service business' operational environment, business models and forms. You are familiar with the concept of service and hospitality and their implementation into practice. You know also what means customer, consumer and user. You recognize the relevance of needs and diversity as factors influencing customers' actions. You recognize your own role as service designer and your customer service abilities.

Content

Service company's operational environment
Hospitality business' business models and forms
Hospitality
Characteristics of service
Customer service person and service provider
Interaction with customers and challenging situations
Concepts of customer, consumer and user

Learning materials and recommended literature

- Viitala, R. & Jylhä, E.2013. Liiketoimintaosaaminen – menestyvän yrityksen perusta. Edita Publishing Oy.

- Matkailun suuntana kestävä ja turvallinen tulevaisuus. Työ-, ja elinkeinoministeriö. 2021

- Toimialojen näkymät: Matkailuala. Työ-, ja elinkeinoministeriö. 2021

Teaching methods

Luennot, ryhmätehtävät, pienryhmätehtävät, projektioppiminen, ilmiölähtöinen oppiminen

Practical training and working life connections

Opintojaksolla tullaan tutustumaan opintojakson ilmiöihin käytännön tasolla kentän yhteistyöyrityksissä
Lisäksi opintojaksolla voi käydä vierailijoita elinkeinoelämän yrityksistä.

Alternative completion methods

Hyväksilukeminen (korvaaminen ja sisällyttäminen)
Muulla tavoin hankitun osaamisen tunnistaminen ja tunnustaminen
Työn opinnollistaminen
Tarkemmat ohjeet löytyvät tutkintosäännöstä ja opinto-oppaasta

Student workload

- Kurssi on kuormitukseltaan 10 op, vastaten 270 tunnin työmäärää.
- Kurssiin tulee liittymään kentällä suoritettavia jaksoja, joissa tarkastellaan kurssin aiheita käytännön tasolla
- Luokkahuoneopetuksen, tapahtumiin osallistumisen ja ryhmätöiden lisäksi opiskelijan ajankäyttöön vaikuttaa omatoiminen kirjallisuuden lukeminen.

Further information for students

Avoin amk 5 (Gradian korkeakoulupolkulaiset sis. max-määrään)

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: You recognize operational environments and business models. You are familiar with the concept of service and its implementation into practice. You are familiar with the terms customer, consumer, user and customership. You recognize the meaning of customers' needs and diversity as factors that influence their actions. You recognize your own role as a service provider and some of your own customer service abilities.

2: You apply your knowledge of the operational environments of service businesses and their business models into practice. You can describe the concept of service and its real world meaning. You can explain the terms customer, consumer, user and customership. You can explain the meaning of customers' needs and diversity as factors that influence their actions. You recognize your own role as a service provider and your customer service abilities, and can affect your own actions in said tasks.

Evaluation criteria, good (3-4)

3: You can analyse the operational environment and the business models of a service company. You manage the concept of service and its real world meaning. You manage the terms customer, consumer, user and customership. You can analyse the meaning of customers' needs and diversity as factors that influence their actions. You manage both your own role as a service provider and your customer service skills.

4: In addition to all above, you can analyse your knowledge and create a holistic understanding of the courses themes.

Evaluation criteria, excellent (5)

5: You can assess the operational environment and the business models of a service business. You can assess the terminology of service and their real world meaning. You can rationalise and explain the meaning of customers' needs and diversity as factors that influence their actions. You can critically evaluate both your role as a service provider and your customer service skills.

Enrollment

02.08.2021 - 05.09.2021

Timing

30.08.2021 - 31.03.2022

Number of ECTS credits allocated

10 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages
  • Finnish
Seats

0 - 40

Degree programmes
  • Bachelor's Degree Programme in Service Business
Teachers
  • Anne-Maria Raitio
  • Tomi Hiltunen
Groups
  • ZJA21SMG
    Avoin amk, marata, korkeakoulupolku, Gradia
  • MPT21S1
    Palveluliiketoiminnan tutkinto-ohjelma (AMK)

Objectives

After the course you recognize service business' operational environment, business models and forms. You are familiar with the concept of service and hospitality and their implementation into practice. You know also what means customer, consumer and user. You recognize the relevance of needs and diversity as factors influencing customers' actions. You recognize your own role as service designer and your customer service abilities.

Content

Service company's operational environment
Hospitality business' business models and forms
Hospitality
Characteristics of service
Customer service person and service provider
Interaction with customers and challenging situations
Concepts of customer, consumer and user

Time and location

Tiistaisin klo 15-17:30 syksyn ajan, jatkuen keväällä myöhemmin päätettävän aikataulun mukaan.

Learning materials and recommended literature

- Viitala, R. & Jylhä, E.2013. Liiketoimintaosaaminen – menestyvän yrityksen perusta. Edita Publishing Oy.

- Matkailun suuntana kestävä ja turvallinen tulevaisuus. Työ-, ja elinkeinoministeriö. 2021

- Toimialojen näkymät: Matkailuala. Työ-, ja elinkeinoministeriö. 2021

Teaching methods

Luennot, tentti, ryhmätehtävät, pienryhmätehtävät, projektioppiminen, tapahtumatuotanto

Practical training and working life connections

Opintojakson toteutus on integroitu työelämään opiskelijoiden osallistuessa Resto 2021-tietotaitokilpailun toteutukseen.
Lisäksi opintojaksolla voi käydä vierailijoita elinkeinoelämän yrityksistä.

Alternative completion methods

Hyväksilukeminen (korvaaminen ja sisällyttäminen)
Muulla tavoin hankitun osaamisen tunnistaminen ja tunnustaminen
Työn opinnollistaminen
Tarkemmat ohjeet löytyvät tutkintosäännöstä ja opinto-oppaasta

Student workload

- Kurssi on kuormitukseltaan 10 op, vastaten 270 tunnin työmäärää.
- Syksyn luokkahuoneopetus tapahtuu tiistaisin klo 15-17:30.
- Keväällä järjestettävän Resto 2021-tapahtuman osalta tullaan järjestämään alkuvuodesta 2021 käytännön harjoittelua, joka tapahtuu iltaisin ja mahdollisesti viikonloppuisin.
- Luokkahuoneopetuksen, tapahtumiin osallistumisen ja ryhmätöiden lisäksi opiskelijan ajankäyttöön vaikuttaa omatoiminen kirjallisuuden lukeminen.

Further information for students

Avoin AMK 5

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: You recognize operational environments and business models. You are familiar with the concept of service and its implementation into practice. You are familiar with the terms customer, consumer, user and customership. You recognize the meaning of customers' needs and diversity as factors that influence their actions. You recognize your own role as a service provider and some of your own customer service abilities.

2: You apply your knowledge of the operational environments of service businesses and their business models into practice. You can describe the concept of service and its real world meaning. You can explain the terms customer, consumer, user and customership. You can explain the meaning of customers' needs and diversity as factors that influence their actions. You recognize your own role as a service provider and your customer service abilities, and can affect your own actions in said tasks.

Evaluation criteria, good (3-4)

3: You can analyse the operational environment and the business models of a service company. You manage the concept of service and its real world meaning. You manage the terms customer, consumer, user and customership. You can analyse the meaning of customers' needs and diversity as factors that influence their actions. You manage both your own role as a service provider and your customer service skills.

4: In addition to all above, you can analyse your knowledge and create a holistic understanding of the courses themes.

Evaluation criteria, excellent (5)

5: You can assess the operational environment and the business models of a service business. You can assess the terminology of service and their real world meaning. You can rationalise and explain the meaning of customers' needs and diversity as factors that influence their actions. You can critically evaluate both your role as a service provider and your customer service skills.