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Global Market IntelligenceLaajuus (5 cr)

Code: YHIHV600


5 op

Teaching language

  • English


The student is able to mine and analyze global market environment for a sector specific business decision-making. Student is able to create technology-based product road maps with global market and production strategies through business game simulation in global environment. The student understands the complexity of global business operations in a dynamic, competitive environment. Student is able to perform a consultancy presentation describing the strategic decisions for business financing and growth strategy formulation.


Market data analysis, market intelligence, strategy formulation, competition follow up and analysis, market potential, product road map, global business simulation


BBA in business or economics or equal

Assessment criteria, satisfactory (1)

1 (Sufficient): The student is aware of market data and analysis of it for business decision making. Student takes part in analyzing the strategic operations but shows only partial skills for justifying the decisions.
2 (Satisfactory): The student knows how to utilize the market data for business development. Students can analyze company operations and present the key strategic decisions.
3 (Good): The student can conduct wide market data analysis and make decisions for a specific sector for business strategy formulation and development in complex environment. Student is able to present the key strategic decisions for analyzing the business operation.

4 (Very good): The student can conduct a market data report and utilize market data for a company to gain competitive advantage. Student understands and develop the most essential business operations for success in company growth and is able to justify them for stakeholders.

5 (Excellent): The student can develop, analyze and make successful strategic decisions to capture competitive edge and market share for a company in global environment. Students shows excellent skills for justifying the financing of the company for the stakeholders.