Opetussuunnitelmat

Objective

The object of the course
After completing this course, you can identify and analyze complex management problems in sport organization and provide solutions to them. You know how to use the skills and knowledge applicable to the process of planning the future of an organization, with a focus on key concepts of strategic planning, strategy formulation, ethical and environmental analysis, strategy implementation and measurement. This course is part of the Sustainable Sport Business Management module.

Course competences
Sustainable Development Competence: You understand how businesses can contribute to solving sustainability challenges.

Proactive Development Competence: You identify development areas by anticipating the future of your field.

Sport Business Management Competence: You critically review and understand the core concepts of sport business management and gain knowledge and skills in sport management, sport marketing, entrepreneurship, and finance.

The learning objectives of the course
Upon completion of the course, you are aware of how businesses can contribute to solving strategic and sustainability challenges. You can recognize development needs for future of your field. You show critical review skills and can name some of the core concepts of sport business management and know how knowledge in sport management, sport marketing, entrepreneurship, and finance can contribute to overall success of sport organisations.

Content

The course consist of the following content: Introduction to strategy, specific features of sport, organizational behavior and culture, leadership in sport, industry and competitive analysis, strategic planning in sport organization and three levels of strategy.

Qualifications

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Assessment criteria, satisfactory (1)

Sufficient 1
You can name some of the key concepts and terms related to sustainability challenges in sport business. You attempt to define development needs for future and aim to show critical review skills with some valid justifications from other functions of sport business management.

Satisfactory 2
You are aware of how businesses can contribute to solving strategic and sustainability challenges. You can recognize development needs for future of your field. You show critical review skills and can name some of the core concepts of sport business management and know how knowledge in sport management, sport marketing, entrepreneurship, and finance can contribute to overall success of sport organisations.

Assessment criteria, good (3)

Good 3
You know how businesses contribute to solving strategic and sustainability challenges. You define development needs for future of your field. You have critical review skills, and you know core concepts of sport business management. You have knowledge in sport management, sport marketing, entrepreneurship, and finance and you know how to use them overall success of sport organisations.

Very Good 4
You understand how businesses contribute and aim to solving strategic and sustainability challenges. You analyse development needs for future of your field. You have critical review skills, and you understand core concepts of sport business management. You can find innovative solutions in sport management, sport marketing, entrepreneurship, and finance and use them for the overall success of sport organisations.

Assessment criteria, excellent (5)

Excellent 5
You understand how businesses contribute and promote to solving strategic and sustainability challenges. You can anticipate with justifications the development needs for future of your field. You have critical review skills, and you understand core concepts of sport business management. You seek for innovative solutions in sport management, sport marketing, entrepreneurship, and finance and adapt them for the overall success of sport organisations.

Materials

O’Brien, Parent, Perking, Gowthorp (2019): Strategic Management in Sport. Routledge:
Additional articles will be given during the course.

Further information

This course is mandatory for Sport Business Management master students.