Opetussuunnitelmat

Objective

The object of the course
This course aims at highlighting the importance of entrepreneurship in sport business context. The course introduces the main concepts of entrepreneurship in relation to the unique features of sport business.
Some cases of sport innovations are introduced and discussed in terms of their importance in sport development. This course is part of the Sustainable sport business management module.

After completing this course, you have a deeper understanding of current topics in international sport entrepreneurship field. You gain insights into different areas of topical themes in sport entrepreneurship and innovations.

Course competences
Sport business management competence: You critically review and understand the core concepts of sport business management and gain knowledge and skills in sport management, sport marketing, entrepreneurship and finance.

Sustainable development competence: You promote the implementation of sustainability projects in your operations.

Proactive development competence: You develop the ability to think out of the box and challenge the limits to come up with creative and innovative solutions.

The learning objectives of the course
Upon completion of this course, you are able to review and understand the concepts of sport entrepreneurship and sport business. You understand the global professionalisation of sport towards entrepreneurial organisations. You can implement sustainability issues in your entrepreneurship implementation projects and provide innovative solutions to business problems in sport organisations.

Content

The course content consists of theories of sport entrepreneurship, entrepreneurial orientation, social entrepreneurship, CSR, innovation drivers, innovation regulations and artificial intelligence.

Qualifications

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Assessment criteria, satisfactory (1)

Sufficient 1 
You attempt to analyze and evaluate academic and business information relevant to sport business field.  You can apply some basic sport management concepts and produce sport entrepreneurship contents in practice in a guided situation. You can promote the implementation of sustainability projects in your operations in limited capacity. You are able to come up with some innovative solutions in your development project.

Satisfactory 2 
You have some ability to analyze and evaluate academic and business information related to sport business. You can independently apply sport management concepts and produce sport entrepreneurship contents in practice in a given situation, but the approach is not supported with argumentation.  You are able to come up with some creative and innovative solutions in your development project.

Assessment criteria, good (3)

Good 3 
You are able to evaluate relevant academic and business data and consider possible approaches and outcomes for sport business and sport entrepreneurship problems. You show analytical skills and logical thinking with justifications, and you can apply sport entrepreneurship concepts in your work. You are able to come up with some creative, innovative and sustainable solutions in your development project. You can critically evaluate your findings.

Very Good 4 
You can critically evaluate relevant academic and business data and consider possible approaches and outcomes for sport business and sport entrepreneurship problems. You show analytical skills and logical thinking with justifications, and you can adapt academic and practical sport entrepreneurship and innovation concepts in your work. You can come up with creative, innovative and sustainable solutions in your development project, and to critically evaluate your findings. You are able to recognise the international trends in sport entrepreneurship.

Assessment criteria, excellent (5)

Excellent 5 
You can critically evaluate relevant academic and business data and present innovative, justified outcomes for sport business and sport entrepreneurship problems. You can adapt multiple data driven, creative and innovative solutions in your development project. You can critically evaluate your findings and utilize them in decision-making. You promote the implementation of sustainability projects in your operations. You are able to recognise the international trends in sport entrepreneurship and utilize them in developing sport organisations.

Materials

Ratten, Vanessa (2017), Sport Entrepreneurship, Developing and sustaining an entrepreneurial sports culture. eBook. Springer.

Further information

This course is mandatory for Sport business management master students.