Curricula

Objective

Students know the theoretical framework of customer relationship management and the meaning of customer relationships in strategic management. They are able to analyze customer relationship and interpret and utilize this information in strategic customer relationship management. Students are capable to develop customer relationship management strategies and practices of the organization.

Content

customer analyses, customer relationship management, customer strategy, value of customers, life cycles of the customer relationships.

Qualifications

Students are able to manage basics of marketing. The student has a bachelor´s degree.

Assessment criteria, satisfactory (1)

1 ( sufficient)
The student demonstrates theoretical and conceptual knowledge to identify and analyse customer relationship management using given case. The student knows how to apply information in decision making. The student knows the meaning of customer management in strategic management.
2 (satisfactory)
The student is able to select and apply appropriate approaches to analyse own customer relationship management problems and utilize them.
3(good)
The student analyze critically the problems of customer relationship management of own organization and devise solutions to these problems and communicate them also internationally.
4(very goog)
The student analyze critically the problems of customer relationship management of own organization and change and develop the practices of the customer relationship management.
5(excellence)
The student develops a new practical solution of the customer relationship management with a connection to strategic management of the organization.