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Objective

Upon completion of this course a student will be able to

- employ theoretical and conceptual knowledge of international marketing (KU1)
- gather, analyse, and evaluate business data and information and transform empirical data into useful and actionable information (IS1)

Content

The course covers the international marketing entity: international marketing concepts, strategic decisions in international marketing, market research, role of culture, product decisions, distribution decisions, pricing decisions, communication decisions, organization for international marketing. The students will develop an international marketing or market entry plan for a Company.

Assessment criteria, satisfactory (1)

Adequate 1
Knowledge and Understanding: The student is able to demonstrate some Basic theoretical and conceptual knowledge of international marketing.
Intellectual Skills: The student has obvious difficulties in applying the proven theoretical and conceptual knowledge in different international marketing challenges.

Satisfactory 2
Knowledge and Understanding: The student is able to give some evidence on his/her theoretical and conceptual knowledge of international marketing. Central concepts have been defined but vaguely. The student displays only superficial knowledge of the subject area.
Intellectual Skills: The student has some difficulties in applying the proven theoretical and conceptual knowledge in different international marketing challenges.

Assessment criteria, good (3)

Good 3
Knowledge and Understanding: The student demonstrates his/her theoretical and conceptual knowledge of intercultural issues fairly clearly. Central concepts have been defined well. The student displays fairly good command of the subject area.
Intellectual Skills: The student is able to apply proven theoretical and conceptual knowledge in different international marketing challenges fairly well.

Very good 4
Knowledge and Understanding: The student demonstrates solid and right theoretical and conceptual knowledge of international marketing. Central concepts have been defined accurately. The student displays a good command of the subject area.
Intellectual Skills: The student is able to apply proven theoretical and conceptual knowledge in different international marketing challenges in a good manner.

Assessment criteria, excellent (5)

Excellent 5
Knowledge and Understanding: The student demonstrates his/her theoretical and conceptual knowledge of international marketing in detail. Central concepts have been defined with precision. The student displays a clear command of the subject area.
Intellectual Skills: The student is able to apply proven theoretical and conceptual knowledge in different international marketing challenges in an excellent manner.