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Basics in ServicesLaajuus (5 cr)

Code: MTMW1110

Credits

5 op

Teaching language

  • English

Responsible person

  • Susanna Riekkinen

Objective

Student understands the role of the service industry in society. She/he understands definitions related to service industry and operations and is capable to use theoretical knowledge in practice. The student is familiar with a consumer purchase decision making process. He/she understands the significance of the customer's individuality as factor affecting his behavior in service situations. Student employs hospitality within services. He/she can apply psychological information during interactions while providing services. He/she can utilize existing knowledge to develop his/her own role as a service provider.

Content

Services in society
Basic theories and definitions of services
Service company
Consumer behavior and buying decision process
Service ability in multicultural environment
Hospitality
Personal service skills

Qualifications

-

Assessment criteria, satisfactory (1)

Sufficient (1): The student comprehends with a restricted part of theories and concepts related to services and customer service. Student has limited knowledge in searching, judging and utilizing relevant reference material to support the studying the topic.
Satisfactory (2): Student shows comprehension of some core theories and concepts in the field. Student has limited ability to review and select reference materials to support own ideas and analysis. Student shows some ability to apply theory-based knowledge in practice.

Assessment criteria, good (3)

Good (3): Student can analyze key practices and principles of services. Student shows ability of supporting his/her views and ideas with selected references. Student shows ability to utilize analytical and conceptual tools in defining and analyzing services.
Very Good (4): Student makes synthesis of core parts of theoretical and conceptual knowledge. Student is well able to find, select and evaluate reference literature to support his interpretation and justification of service business issues. Student show very good level of command of tools usable for analyzing services and their challenges, proposing viable solutions to them.

Assessment criteria, excellent (5)

Excellent (5): Student shows critical evaluation of theoretical and conceptual knowledge of services and customer understanding. Student shows excellent ability to find, select and evaluate reference literature and utilize those findings in interpreting and justifying issues from multiple perspectives. Student shows excellent ability to evaluate service situations and propose viable solutions to them.

Enrollment

08.01.2024 - 11.02.2024

Timing

08.01.2024 - 15.03.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages
  • English
Seats

20 - 50

Degree programmes
  • Bachelor's Degree Programme in Tourism Management
Teachers
  • Susanna Riekkinen
Groups
  • MTM23S1
    Bachelor's Degree Programme in Tourism Management
  • ZJAMTM23S1
    Avoin AMK, marata, AMK-polut, Tourism Management
  • MTM24VK
    Bachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies

Objectives

Student understands the role of the service industry in society. She/he understands definitions related to service industry and operations and is capable to use theoretical knowledge in practice. The student is familiar with a consumer purchase decision making process. He/she understands the significance of the customer's individuality as factor affecting his behavior in service situations. Student employs hospitality within services. He/she can apply psychological information during interactions while providing services. He/she can utilize existing knowledge to develop his/her own role as a service provider.

Content

Services in society
Basic theories and definitions of services
Service company
Consumer behavior and buying decision process
Service ability in multicultural environment
Hospitality
Personal service skills

Learning materials and recommended literature

Hudson, S. & Hudson, L. 2017. Customer service for hospitality and tourism. Oxford, UK : Goodfellow Publishers Ltd. (e-book available)
Johnston, R. Clark, G. Shulver M. 2021. Service operations management : improving service delivery. Pearson Education. 5th edition. (e-book available)

Teaching methods

Face-to-face implementation, including:
Lectures
Individual assignments
Group assignments
Guest speeches/lectures

Practical training and working life connections

Guest speakers / case examples

Exam dates and retake possibilities

Two retake options, if the exam is failed

Alternative completion methods

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Student workload

One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours.
Lectures 40 hrs
Individual and group assignments 55 h
Exam and studying of literature 40 h

Further information for students

Avoin AMK (Open UAS) 5
Exchange students 5

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Sufficient (1): The student comprehends with a restricted part of theories and concepts related to services and customer service. Student has limited knowledge in searching, judging and utilizing relevant reference material to support the studying the topic.
Satisfactory (2): Student shows comprehension of some core theories and concepts in the field. Student has limited ability to review and select reference materials to support own ideas and analysis. Student shows some ability to apply theory-based knowledge in practice.

Evaluation criteria, good (3-4)

Good (3): Student can analyze key practices and principles of services. Student shows ability of supporting his/her views and ideas with selected references. Student shows ability to utilize analytical and conceptual tools in defining and analyzing services.
Very Good (4): Student makes synthesis of core parts of theoretical and conceptual knowledge. Student is well able to find, select and evaluate reference literature to support his interpretation and justification of service business issues. Student show very good level of command of tools usable for analyzing services and their challenges, proposing viable solutions to them.

Evaluation criteria, excellent (5)

Excellent (5): Student shows critical evaluation of theoretical and conceptual knowledge of services and customer understanding. Student shows excellent ability to find, select and evaluate reference literature and utilize those findings in interpreting and justifying issues from multiple perspectives. Student shows excellent ability to evaluate service situations and propose viable solutions to them.

Prerequisites

-

Enrollment

01.08.2022 - 25.08.2022

Timing

10.10.2022 - 21.12.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages
  • English
Seats

0 - 50

Degree programmes
  • Bachelor's Degree Programme in Tourism Management
Teachers
  • Susanna Riekkinen
  • Blair Baldwin
Groups
  • ZJAMTM22S1
    Avoin AMK, marata, AMK-polut, Tourism Management
  • MTM22S1
    Bachelor's Degree Programme in Tourism Management
  • MTM22VS
    Bachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies

Objectives

Student understands the role of the service industry in society. She/he understands definitions related to service industry and operations and is capable to use theoretical knowledge in practice. The student is familiar with a consumer purchase decision making process. He/she understands the significance of the customer's individuality as factor affecting his behavior in service situations. Student employs hospitality within services. He/she can apply psychological information during interactions while providing services. He/she can utilize existing knowledge to develop his/her own role as a service provider.

Content

Services in society
Basic theories and definitions of services
Service company
Consumer behavior and buying decision process
Service ability in multicultural environment
Hospitality
Personal service skills

Learning materials and recommended literature

Hudson, S. & Hudson, L. 2017. Customer service for hospitality and tourism. Oxford, UK : Goodfellow Publishers Ltd. (e-book available)
Johnston, R. Clark, G. Shulver M. 2021. Service operations management : improving service delivery. Pearson Education. 5th edition. (e-book available)

Teaching methods

Lectures
Individual assignments
Group assignments
Guest speeches/lectures by business practitionaires

Practical training and working life connections

Guest speakers / case examples

Student workload

Lectures 40 hrs
Individual and group assignments 55 h
Exam and studying of literature 40 h
Total 135 hours

Further information for students

Avoin AMK (Open UAS) 5
Exchange students 5

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Sufficient (1): The student comprehends with a restricted part of theories and concepts related to services and customer service. Student has limited knowledge in searching, judging and utilizing relevant reference material to support the studying the topic.
Satisfactory (2): Student shows comprehension of some core theories and concepts in the field. Student has limited ability to review and select reference materials to support own ideas and analysis. Student shows some ability to apply theory-based knowledge in practice.

Evaluation criteria, good (3-4)

Good (3): Student can analyze key practices and principles of services. Student shows ability of supporting his/her views and ideas with selected references. Student shows ability to utilize analytical and conceptual tools in defining and analyzing services.
Very Good (4): Student makes synthesis of core parts of theoretical and conceptual knowledge. Student is well able to find, select and evaluate reference literature to support his interpretation and justification of service business issues. Student show very good level of command of tools usable for analyzing services and their challenges, proposing viable solutions to them.

Evaluation criteria, excellent (5)

Excellent (5): Student shows critical evaluation of theoretical and conceptual knowledge of services and customer understanding. Student shows excellent ability to find, select and evaluate reference literature and utilize those findings in interpreting and justifying issues from multiple perspectives. Student shows excellent ability to evaluate service situations and propose viable solutions to them.

Prerequisites

-

Enrollment

02.08.2021 - 05.09.2021

Timing

25.10.2021 - 31.03.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages
  • English
Seats

0 - 50

Degree programmes
  • Bachelor's Degree Programme in Tourism Management
Teachers
  • Susanna Riekkinen
Groups
  • ZJA21SMTP
    Avoin AMK, marata, Tourism Management AMK-polku
  • MTM21S1
    Bachelor's Degree Programme in Tourism Management
  • MTM21VS
    Bachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies

Objectives

Student understands the role of the service industry in society. She/he understands definitions related to service industry and operations and is capable to use theoretical knowledge in practice. The student is familiar with a consumer purchase decision making process. He/she understands the significance of the customer's individuality as factor affecting his behavior in service situations. Student employs hospitality within services. He/she can apply psychological information during interactions while providing services. He/she can utilize existing knowledge to develop his/her own role as a service provider.

Content

Services in society
Basic theories and definitions of services
Service company
Consumer behavior and buying decision process
Service ability in multicultural environment
Hospitality
Personal service skills

Learning materials and recommended literature

Hudson, S. & Hudson, L. 2017. Customer service for hospitality and tourism. Oxford, UK : Goodfellow Publishers Ltd. (e-book available)

Johnston, R. Clark, G. Shulver M. 2021. Service operations management : improving service delivery.
Pearson Education. 5th edition. (e-book available)

Teaching methods

Lectures
Individual assignments
Group assignments
Guest speeches/lectures by business practitionaires

Practical training and working life connections

Guest speakers / case examples

Student workload

Lectures 30 hrs
Individual and group assignments 48 h
Exam 30 h
Resto2022 27 hrs
Total 135 hours

Further information for students

Avoin AMK (Open UAS) 5 (included in the total capacity)
Exchange students 5 (included in the total capacity)

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Sufficient (1): The student comprehends with a restricted part of theories and concepts related to services and customer service. Student has limited knowledge in searching, judging and utilizing relevant reference material to support the studying the topic.
Satisfactory (2): Student shows comprehension of some core theories and concepts in the field. Student has limited ability to review and select reference materials to support own ideas and analysis. Student shows some ability to apply theory-based knowledge in practice.

Evaluation criteria, good (3-4)

Good (3): Student can analyze key practices and principles of services. Student shows ability of supporting his/her views and ideas with selected references. Student shows ability to utilize analytical and conceptual tools in defining and analyzing services.
Very Good (4): Student makes synthesis of core parts of theoretical and conceptual knowledge. Student is well able to find, select and evaluate reference literature to support his interpretation and justification of service business issues. Student show very good level of command of tools usable for analyzing services and their challenges, proposing viable solutions to them.

Evaluation criteria, excellent (5)

Excellent (5): Student shows critical evaluation of theoretical and conceptual knowledge of services and customer understanding. Student shows excellent ability to find, select and evaluate reference literature and utilize those findings in interpreting and justifying issues from multiple perspectives. Student shows excellent ability to evaluate service situations and propose viable solutions to them.

Prerequisites

-