International Marketing (8op)
Opintojakson tunnus: HATJ3800
Opintojakson perustiedot
- Laajuus
- 8 op
- Opetuskieli
- englanti
Osaamistavoitteet
The students know the role of modern marketing in companies operating in today’s global marketplace.
Sisältö
According to the student’s personal study plan. A special emphasis will be on the opportunities, motivations and entry strategies of SMEs as they internationalise their operations.
Esitietovaatimukset
The completion of basic business studies in marketing