International Marketing (8cr)
Course unit code: HATJ3800
General information
- Credits
- 8 cr
- Teaching language
- English
Objective
The students know the role of modern marketing in companies operating in today’s global marketplace.
Content
According to the student’s personal study plan. A special emphasis will be on the opportunities, motivations and entry strategies of SMEs as they internationalise their operations.
Qualifications
The completion of basic business studies in marketing