Export to the EU (4cr)

Objective

The students are able to describe the process of export planning and the central elements of export strategy. They know how to collect market information aand make a market analysis on a chosen EU country, as well as to assess this country as a potential export destination from the perspective of a given branch or company.

Content

The role of market analysis in planning export; collection of market information, evaluation methods of market potential; implementation of a market research; basics of the operations of EU common market; industry in the EU; European consumer and retail trade

Qualifications

The students master the principles of the planning of export and the logics of market research.

Assessment criteria, satisfactory (1)

Assessment criteria: (1) student's ability to collect relevant market information above all from foreign-language sources; (2) student's ability to report findings in written market analysis reports clearly and according to project reporting instructions; (3) critical approach to the information found, as well as to its sources; (4) student's ability to assess the suitability of a chosen EU country for an export destination of a branch or a company.