Exporting to the EU countries (4cr)

Objective

The student can describe the planning process of export operations and the main aspects of the export strategy. He/she can acquire market information and prepare a market analysis of a given EU country and evaluate its potentials as a target market from the viewpoint of a specific field or company.

Content

The role of market analysis in planning export operations; acquiring market information; methods used in the evaluation of potential markets and how to design a market analysis; the EU as an internal market; the industries in the EU; the European consumer and retail trade.

Qualifications

The student knows the principles of planning a company's export policy and understands the logic behind market research.

Assessment criteria, satisfactory (1)

100-90 %: 5 (A Excellent)
89-80%: 4 (B Very good)
79-70%: 3 (C Good)
69-60%: 2 (D Satisfactory)
59-50%: 1 (E Sufficient)