Global e-Entrepreneurship (3cr)

Objective

Have you ever considered having your own business, but don't really know how to get started? What to buy or sell? Or what service to provide?
The lecturer has started several businesses, which he has operated in China, Hong Kong and Finland. During this course he will share all his knowledge and make the students find their own business ideas and turn them into a real business through an online shop!
After the course, students will have a good and applicable understanding of finding Chinese (or global) suppliers, finding a suitable online business channel, identifying business opportunities and making them work. The students will also learn about utilizing the strength and weak areas of different countries and their development stages as well as cultures and people's buying trends around the world.
Within the course there will be plenty of interesting and inspiring case studies and entrepreneurial success stories from all corners or the world.
Its a course that may change your life :)

Content

The course material will cover the following things:
1. Different kinds of entrepreneurial scenarious and business models including
1. Trading business
2. Service business
2. Characteristics and operations of business conduct, including
1. Product sourcing
2. Choosing right product / service
1. Target market considering at least
1. Legal aspects
2. Political
3. Economical
4. Environmental
5. Social
6. Technological
7. Logistics
3. Pricing / calculations
4. Marketing / distribution
5. Partners
3. Business planning / modelling
1. Global online business
1. Brief history
2. Bench marks
3. Global and regional, booming trends
2. Establishing an online business
1. Business models
2. Platforms
3. Marketing online
1. Optimisation
2. KPI's
4. Operating online
4. e-business game / global e-shop entrepreneurial assignment

Assessment criteria, satisfactory (1)

There can be a quiz (can be multiple choice) that is easy to evaluate and measure.
Assignment evaluation criterias
- Done / not complete, how comprehensive (eg. About us, marketing plan)
- Idea feasibility, originality
- Calculations credibility
- Presentation
- Attendance / activity in class