Business to Business Marketing (5op)

Osaamistavoitteet

The student knows the special considerations and challenges presented by marketing to business, organisational and industrial customers.

Sisältö

Special challenges of the business to business environment, the buying center, industrial buying behaviour, vendor selection, utilising the marketing mix, the importance of the selling function in business marketing, relationship marketing, customer service, international business to business marketing

Esitietovaatimukset

First and Second Year Studies or Basic business studies

Arviointikriteerit, tyydyttävä (1)

Attendance, Examination, Project and Presentation, Cases