Online Shopping and eMarketing (5cr)

Objective

To understand what to consider when setting up an online shop, learn how to use search engine optimisation, understand regulations, that need to comply with, when undertaking e-commerce, the key components of interaction design and recognise the potentiality of e-marketing.

Content

Planning for e-commerce, key issues when creating an online shop, search engine optimisation, E-commerce and law, basics of UI design, e-marketing plan and social media marketing.

Qualifications

Basics of marketing.

Assessment criteria, satisfactory (1)

excellent (5)
good (3-4)
satisfactory (1-2)