Marketing Communications And AccessibilityLaajuus (5 cr)

Objective

During this course, you assess and improve the accessibility of your company's marketing communications, with the main focus being on the accessibility of your company's website content and services.
• You understand what digital accessibility is.
• You will be able to analyze the accessibility of digital content and marketing communication channels.
• You will be able to design and execute digital marketing communications for your business according to accessibility principles, taking into account the needs of different customer target groups.
• You can identify and address accessibility in digital sales channels.

Content

• Accessibility and customer needs
• Accessibility on the website
• Accessibility of files
• Videos and social media

Assessment criteria, approved/failed

This course assesses accessibility skills. The indicators for assessing the learning process are learning tasks and self-assessment. The competence assessment is based on criteria and the evaluation decision is made by the course teacher when all learning tasks have been completed. The evaluation decision is made on a scale: pass / fail.
Accessibility competence is approved when the assessment material demonstrates that the student understands what digital accessibility is and is able to evaluate the accessibility of a company's digital marketing material.

Further information

This course is part of Accessible tourism education package.