Future Trends and Innovations in Tourism (3cr)

Objective

The students
•recognize new business opportunities based on future consumer needs, the resources of the business environment, and the competitive situation
•create innovative, successful, responsible and future-oriented products and services for tourism enterprises

Content

-identification of future consumer needs and behaviour
-examples of innovation work tools and their use

Qualifications

The students
-know their chosen tourismbranch, its general competitive and success factors, and the conditions of business activity.
-understand the significance of responsible, future- and customer-oriented business activity for a company’s success as well as for society.

Assessment criteria, satisfactory (1)

1
Choice of view:
Narrow and simple view to theme, actors in the field and concepts
Use of additional material:
General sources of material or material that has been delivered during the course has been barely used
Reaching the goals of the course:
Student reaches the goals from own perspective
Report:
Descriptive and short, structure of text is weak, visualization is weak and sources are one-sided
2
Choice of view:
Narrow view to theme, actors in the field and concepts
Use of additional material:
General sources of material or material that has been delivered during the course has been used
Reaching the goals of the course:
Student reaches the goals from own perspective
Report:
Descriptive, structure of text is weak, visualization is weak and sources are one-sided

3
Choice of view:
Student has a broad and clear vision of different types of touristic concepts and actors on business and organization level
Use of additional material:
Only a few material is used, more material may have been introduced but not used.
Reaching the goals of the course:
Students shows the ability to reach the goals on business- and organizational level
Report:
Report that is easy to read including little visualization and some signs of reason – outcome thinking
4
Choice of view:
Borders of different industries has been overcome and possibilities has been recognized
Use of additional material:
Broad usage of material and of modern material linked to events has been used
Reaching the goals of the course:
Student reaches the goals and shows analytical thinking ability in developing to go over business and organizational level
Report:
Report is well structured and shows good thinking. Additional material is mainly national and it is varied.
5
Choice of view:
Borders of different industries has been overcome and possibilities has been recognized
Use of additional material:
Broad usage of material and of modern material linked to events has been used
Reaching the goals of the course:
Student reaches the goals and shows analytical and innovative ability in developing to go over business and organizational level
Report:
Report is well structured and shows analytical and innovative thinking. Additional material is national and international. Material used is relevant and it is varied.