Hotel marketing and selling (0cr)

Objective

The students understand:
- marketing methods in accommodation business
- the role and processes in customer relationship management in accommodation industry
- distribution channels in accommodation industry
- E -marketing and distribution in accommodation industry

Content

- marketing methods in accommodation business
- customer relationship management in accommodation industry
- distribution channels in accommodation industry
- E-marketing and distribution in accommodation industry

Qualifications

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Assessment criteria, satisfactory (1)

- 1: The student knows the basics of the marketing and meaning of CRM and distribution channel management in the accommodation business - both off line and on line.
- 2: The student knows the basics of the marketing and understands the meaning of CRM and distribution channel management in the accommodation business - both off line and on line.
- 3: The student can use the given methods to run marketing activities, CRM and distribution channel management in an accommodation company.
- 4: The student can reason and use the given methods to run marketing activities, CRM and distribution channel management in an accommodation company.- 5: The student can analyse and reason the use of the different off linen and on line marketing methods and CRM. The student can apply off line and on line distribution channel management in an accommodation company.