Accessibility in tourism marketing communicationLaajuus (5 op)

Osaamistavoitteet

During this course, you assess and improve the accessibility of tourism company's marketing communications, with the main focus being on the accessibility of company's website content and services. If you have an own tourism company, you can improve its marketing communications, or you can look for an assignment to produce a development report for the tourism company.

• You understand what digital accessibility is.
• You will be able to analyze the accessibility of digital content and marketing communication channels.
• You will be able to design and execute digital marketing communications for tourism business according to accessibility principles, taking into account the needs of different customer target groups.
• You can identify and address accessibility in digital sales channels.

Sisältö

• Accessibility and customer needs
• Accessibility on the website
• Accessibility of files
• Videos and social media

Arviointikriteeri, hyväksytty/hylätty

This course assesses accessibility skills. The indicators for assessing the learning process are learning tasks and self-assessment. The competence assessment is based on criteria and the evaluation decision is made by the course teacher when all learning tasks have been completed. The evaluation decision is made on a scale: pass / fail.
Accessibility competence is approved when the assessment material demonstrates that the student understands what digital accessibility is and is able to evaluate the accessibility of a company's digital marketing material.

Lisätiedot

This course is part of Accessible Tourism education package (15 credits) offered by Jamk UAS. That package includes online courses Accessible Tourism (5 credits), Accessibility in tourism marketing communication (5 credits) and Management of accessible tourism services (5 credits).