Services sales in digital environment (6cr)
Course unit code: MZ00DA12
General information
- Credits
- 6 cr
- Teaching language
- Finnish
- Responsible person
- Jouni Kärkkäinen
Objective
The purpose is to enable you to integrate digital marketing and platforms into a broader framework. You will learn to plan digital marketing, create campaigns, and produce content. You will understand the digital sales and distribution channels for services and the opportunities they offer.
Course purpose
You can design and execute digital marketing campaigns to enhance a service’s visibility and ease of purchase
Content
Factors Affecting Digital Purchaseability, Platforms, and Technological Solutions
Comprehensive Overview of Digital Distribution in Service Sectors
Managing Service Products on Digital Platforms
Service Product Discoverability and Marketing