International Market Analysis and Customer Insight (5op)

Osaamistavoitteet

The student understands what market analysis is, knows how to do it and how to utilize the information in the decision making process. The student is able to make an international market analysis by utilizing different information sources and analyzing tools. The student can apply appropriate research methods in the analysis of secondary source material and in collecting primary source material himself/herself. The student knows how to formulate customer profiles for international business operations by applying research data.

Sisältö

Market structure and future views
Competitive strategies and roles
International market analysis; tools and utilization of data
Customer research and customer profile

Esitietovaatimukset

Compulsory first year business studies.
Comprehensive first year studies completed.

Arviointikriteerit, tyydyttävä (1)

5 (Excellent) The student knows and can critically evaluate broad theories of International Market Analysis, core concepts and methods. The student can synthesize a number of different theories to each other. The student shows his/her ability to work independently as an expert in the field of International Market Analysis, and the ability to make decisions and innovative solutions in unpredictable business environments. The student participates in co-operation by taking part in group work interactively. He/she is able to evaluate and develop his/her own know-how in a critically and diverse way. The student takes responsibility for the development of the individual and the group.

4 (Very Good) The students knows and can evaluate broad theories of International Market Analysis, core concepts and methods. The student can relate different information to each other. The student masters the broad range of practical skills, which appear as the ability to work independently in projects or as an expert in the field of International Market Analysis. The student participates in co-operation by taking part interactively. He/she is able to evaluate and develop his/her own know-how in a critically and diverse way.

3 (Good) The student has wide knowledge of the core concepts, theories and methods of International Market Analysis. He/she can combine many different types of information. The student masters the practice of basic and special skills which is needed for working independently.. The student participates in co-operation quite actively and in a diverse way. He/she can evaluate his/her own know-how in a realistic way.

2 (Satisfactory) The student partly recognizes the core concepts, theories and methods of International Market Analysis. The student knows the basic practical skills which he/she needs in familiar circumstances. The student sometimes participates in group work. He/she has flaws in his/her self-assessment.

1 (Sufficient) The student partly recognizes the core concepts and/or methods of International Market Analysis. He/she has poor knowledge needed to work in the Market Analysis field, so he/she needs guidance in his/her work. The student sometimes participates in group work. He/she cannot evaluate him/herself.

0 (Fail) The student does not perceive the core concepts, theories or methods of Market Analysis. The student does not have the ability to work in the Market Analysis field according to the know-how she or he has shown. The student is not able to fluently co-operate. He/she cannot evaluate him/herself.