Please select the curriculum by the start year of studies and track.
English
Places vary according to EASM European Sport Management Conference. In year 2020 the conference is virtual and students can register for the conference for free. Student seminar does not take place.
Lectures, group work, student presentations, conference sessions.
Aila Ahonen
Will be given in the seminar.
International seminar and conference study abroad.
01.08.2020 - 31.07.2021
15 h Lectures
30 h Group work
20 h Study tours
30 h Conference participation
40 h Individual study
Conference is in September.
0 - 6
Separate applications to Sport Management lecturers need to be handed in by the end of April.
International seminar and conference organised by European Association for Sport Management.
Master's Degree Programme in Sport Business Management
Face-to-face, Online learning
1 cr
English
Päivi Korpivaara
01.08.2020 - 31.07.2023
Master's Degree Programme in Sport Business Management, Master's Degree Programme in Artificial Intelligence and Data-analytics, Master's Degree Programme in Information Technology, Full Stack Software Development, Master's Degree Programme in Professional Project Management, Master's Degree Programme in International Business Management, Master's Degree Programme in Information Technology, Cyber Security
Online learning
30 cr
Liiketoimintayksikkö
English
Aki Laaksonen
15.01.2021 - 14.05.2021
10.02.2021 - 28.02.2021
0 - 50
Avoin AMK 15
Vaihto-opiskelijat 10 (not translated)
Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management
Online learning
5 cr
Liiketoimintayksikkö
English
The primary modes of delivery are face-to-face learning (lectures, workshops, presentations), distance learning (e.g. online lectures and presentations) and blended learning.
Dodd, S-J. & Epstein, I. 2012. Practice-based research in social work: a guide for reluctant researchers. London; New York: Routledge.
Bryman, A. 2012. Social research methods. Oxford: Oxford University Press cop.
Yin, R. K. 2018. Case study research and applications: Design and methods. Los Angeles: Sage.
Heidi Neuvonen, Aila Ahonen
Main Campus
28.09.2020 - 22.11.2020
You will be required to required to invest 135 hours approximately and the break up of the total time is as below:
Lectures: 40 hours
Data Analysis Lab Session: 15 Hours
Assignment Preparations: 40 Hours
Examination Preparations: 30 Hours
Miscellaneous: 10 Hours
03.08.2020 - 11.09.2020
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing. The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.
5 - 60
Avoin amk 5 (not translated)
Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management
Face-to-face, Online learning
2 cr
Liiketoimintayksikkö
English
This course is taught in autumn.
Online
Keller, K. L. 2012. Strategic Brand Management. Building, Measuring and Managing Brand Equity, 4th edition, NJ: Prentice-Hall.
Additional Material / Recommended Reading Material
Kapferer, J.N. 2012. The New Strategic Brand Management. Advanced Insights & Strategic Thinking. Fifth Edition.
Keller K., Aperia, T. & Georgeson, M., 2012, Strategic Brand Management: A European Perspective. Prentice-Hall.
The teacher incharge will provide you with the lecture notes lectures note that contains academic literature, videos, blogs, short article, etc. related to the focused topic area.
Salman Saleem
The final item of assessment in the brand management course is the individual project. For an individual project, students need to develop a brand marketing communication plan. The brand communication plan include Use of marketing communication tool both traditional and digital to build brand Using secondary association to build brand
For preparing a brand marketing communication plan, you may consider one question of your choice mention below
a) As a customer, you are the recipient of brand marketing communication, select a company that you like and describe its brand marketing communication, secondary association and suggest the ways to improve it?
or
b) If you are working in a company than you may consider this: What kind of brand marketing communication your company is using to build its brand and suggest the ways to improve it?
or
c) If you want to open your own company: Make a brand marketing communication plan for your own company using marketing communication tool both traditional and digital to build brand and secondary association
General instruction
The plan should be a maximum of ten pages in length (including cover page and contents). The plan should be written according to JAMK reporting instructions.
03.09.2020 - 15.11.2020
Brand Management course worth 5 ECTS.One ECTS corresponds to an average of 27 hours of work, which means that the load of 5 ECTS approximately 135 hours.
Student Workload in hours
Assignments 70 hours
Independent study 65 hours
Total of 135 hours
03.08.2020 - 30.08.2020
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.
0 - 40
Master's degree studies. Recognition of prior learning (RPL) can be obtained on the basis of prior learning. Recognition of prior learning is subject to an application which correctly points out the competencies consistent with the course objectives. In addition, proof of the successful completion of the development assignment is required.
Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Sport Business Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in International Business Management
Online learning
5 cr
Liiketoimintayksikkö
English
Pia Kreus, Aila Ahonen, Osmo Laitila
01.08.2020 - 27.07.2021
07.08.2020 - 12.06.2021
Master's Degree Programme in Sport Business Management
Online learning
Liiketoimintayksikkö
English
Aila Ahonen
01.05.2021 - 31.05.2021
02.11.2020 - 30.11.2020
0 - 20
Master's Degree Programme in Sport Business Management
Face-to-face
Liiketoimintayksikkö
English
Leadership Dynamics
Webinar-Journey calendar
TOTAL ONLINE => !!! Helsinki Time Zone !!!
Check-in: Duration 45-60 min.
Sport Business Management: online on zoom Friday 30.10 at 4 pm
International Business and other studies: online zoom Friday 30.10 at 5pm
ONLINE SEMINAR (for ALL the Students)
Friday the 13th November 2020 from 2.00 pm to 7.00 pm WEBINAR (ZOOM)
Saturday the 14th November 2020 from 10.00 am to 3.00 pm WEBINAR (ZOOM)
Check-out: Duration 45-60 min.
Sport Business Management: online on zoom Friday 04.12 at 4 pm
International Business and other studies:online on zoom Friday 04.12 at 5pm
The course will appear on your MOODLE space during the 1st week of November (Week 45) after our digital check-in planned to happen on 30.10.2020.
The course is meant as an intensive webinar/workshop journey where the student experience:
1. Experiential learning /
2. Individual & Collective Coaching /
3. Network activation /
4. Executive process and follow up /
5. Awareness-based leadership & decision making.
As a Guide Book:
Northouse, P. 2016. Leadership: Theory and Practice. Sage Publications.
A topical non-fiction book on human leadership.
Other:
Teacher's material.
Marcella Zoccoli
Main Campus
14.10.2020 - 18.12.2020
The passing of the course requires the successful completion of three assignments stages + the attendance in webinars days.
Self-reflective journal individual (30%)
period 30.10 - 04.12.2020
Marathon project-base collective work (30%)
14.11.2020
Development ind. assignment (40%)
delivery safeline 15.12.2020
03.08.2020 - 11.09.2020
Leadership Dynamics
Overview & ''Polaroid'' on Leadership theories & Styles / Ethical aspects of leadership / Emotional intelligence & other human intelligences / Communication & Intra- and Interdependent relational skills / Leading in the Change towards the future
0 - 55
Avoin AMK 15
Vaihto-opiskelijat 10 (not translated)
Master's Degree Programme in Sport Business Management
Face-to-face
Liiketoimintayksikkö
English
Orientation at the beginning of studies
Individual learning plan and discussions
Individual learning plan development
Virtual lectures
Online student group meetings
Pia Kreus, Aila Ahonen, Robert Päkk
Main Campus
31.08.2020 - 14.05.2021
Orientation at the beginning of studies 15 h
Individual learning plan and discussions 40 h
Individual learning plan development 40 h
Virtual lectures 20 h
Online student group meetings 20 h
03.09.2020 - 11.09.2020
0 - 35
Avoin AMK 10 (not translated)
Master's Degree Programme in Sport Business Management
Face-to-face, Online learning
4 cr
Liiketoimintayksikkö
English
Fall semester 2020, online platform.
Intensive online study period 24 September - 24 October.
Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.
The student also completes a separate individual marketing development assignment for a selected sport event, sport organization or athlete according to assignment criteria and description.
Shank, M. & Lyberger, M. (2015) Sports Marketing : a strategic perspective. 5th edition. Routledge. (e-book)
PwC's Sports Survey. (2019) A market report discussing sports marketing phenomenon and trends.
Academic articles and case studies given at the beginning of the course.
Osmo Laitila, Aila Ahonen
Individual marketing development task is expected to be connected to students' own work and/or area of marketing development in their respective sports organizations or related organizations.
Main Campus
No exam.
11.09.2020 - 18.12.2020
Pre-assignment and intensive online studies period (24 Sep - 24 Oct) 50 hours
Individual studies and assignments 65 hours
Virtual studies 20 hours
03.08.2020 - 11.09.2020
Pre-assignment preparation period in September.
Online studies and distance learning (individual studies) period September - December. Timely emphasis in online studies is between 24 September - 24 October.
Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.
0 - 45
Avoin AMK 10
Vaihto-opiskelijat 10 (not translated)
Master's Degree Programme in Sport Business Management
Face-to-face, Online learning
3 cr
Liiketoimintayksikkö
English
Spring semester.
Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.
Lectures, online webinars, assignments, individual studies.
Selected academic articles and other readings. The reading list will be published prior to the course.
Pia Kreus, Aila Ahonen
Main Campus
Visiting professor from abroad.
22.03.2021 - 06.04.2021
On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours
10.02.2021 - 28.02.2021
3 days intensive contact study period in March.
Online studies and distance learning (individual studies) period March-May.
Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.
0 - 35
Instructor in charge: Professor Tara Mahoney, Cortland, NY, USA.
Master's Degree Programme in Sport Business Management
Online learning
5 cr
Liiketoimintayksikkö
English
Fall semester, JAMK main campus, online platform.
Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities.
Course will be run 100 % online in fall 2020.
Lectures, online webinars, assignments, individual studies.
Gardiner et al., Sports Law, 4th edition, available as an e-book in JAMK Library.
Journal articles and case studies will be given at the beginning and during the course.
Pia Kreus, Aila Ahonen
Main Campus
Online guest lectures from JAMK Sport Management partner universities.
01.11.2020 - 31.01.2021
Individual study 60 hours
Assignments 55 hours
Virtual studies 20 hours
03.08.2020 - 11.09.2020
Online studies and distance learning (individual studies) period November-January.
Lecturer in charge Mira Enqvist, Master's in Law, trained at the bench.
Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.
0 - 45
Avoin AMK 5
Vaihto-opiskelijat 10 (not translated)
Master's Degree Programme in Sport Business Management
Face-to-face
Liiketoimintayksikkö
English
Spring semester, JAMK main campus, online platform.
Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.
Lectures, online webinars, assignments, individual studies.
Higham, J. & Hinch, T. (2018). Sport tourism development. (3rd ed.). Briston: Channel View.
Knott, B. & Swart, K. (2018). Global tourism and the lure of mega-events. In: Dodds, M., Heisey, K. & Ahonen, A. (eds.). Routledge Handbook of International Sport Business. New York, N.Y.: Routledge: 293-303.
Additional Material
Knott, B., Fyall, A. & Jones, I. (2015). The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup. Journal of Destination Marketing and Management, 4: 46-56.
Weed, M.E. & Bull, C.J. (2009). Sports Tourism: Participants, policy and providers. (2nd ed.). Oxford: Elsevier.
Pia Kreus, Aila Ahonen
Main Campus
Visiting professor from abroad.
26.04.2021 - 21.05.2021
On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours
10.02.2021 - 28.02.2021
3 days intensive contact study period in May.
Online studies and distance learning (individual studies) period May-June.
Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.
0 - 35
Instructor in charge: Professor Brendon Knott, South Africa.
Master's Degree Programme in Sport Business Management
Online learning
5 cr
Liiketoimintayksikkö
English
Spring semester, JAMK main campus, online platform.
Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.
Lectures, online webinars, assignments, individual studies.
Ratten, Vanessa (2017), Sport Entrepreneurship, Developing and sustaining an entrepreneurial sports culture. eBook. Springer.
Additional Material: Selected journal articles and case studies.
Pia Kreus, Aila Ahonen
Main Campus
Visiting professor from abroad.
18.01.2021 - 05.02.2021
On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours
02.11.2020 - 30.11.2020
3 days intensive contact study period in January.
Online studies and distance learning (individual studies) period January-March.
Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.
0 - 35
Instructor in charge: Professor Thomas Persson, Malmö, Sweden.
Master's Degree Programme in Sport Business Management
Online learning
5 cr
Liiketoimintayksikkö
English
Fall semester, JAMK main campus, online platform.
Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.
Lectures, online webinars, assignments, individual studies.
Schwarz, Eric C.; Shibli, Simon; Hall, Stacey A. (2015), Sport Facility Operations Management : A Global Perspective, 2nd Ed. eBook.
Additional Material: Selected case studies.
Pia Kreus, Aila Ahonen, Robert Päkk
Development assignment for a selected sport event, sport organization or sport facility in co-operation with the employee or other sport organisation.
Main Campus
01.10.2020 - 31.12.2020
On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours
03.08.2020 - 11.09.2020
3 days intensive contact study period in October.
Online studies and distance learning (individual studies) period October - December.
Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.
0 - 45
Avoin AMK 10
Vaihto-opiskelijat 10 (not translated)
Master's Degree Programme in Sport Business Management
Face-to-face, Online learning
4 cr
Liiketoimintayksikkö
English
The primary modes of delivery are face-to-face learning (lectures, workshops, presentations), distance learning (e.g. online lectures and presentations) and blended learning.
Field, A. (2017). Discovering Statistics Using IBM SPSS Statistics. SAGE publications.
Multiple Data Sets
SPSS
Microsoft Excel
Shabnamjit Hundal
Main Campus
26.01.2021 - 27.04.2021
You will be required to required to invest 135 hours approximately and the break up of the total time is as below:
Lectures: 40 hours
Data Analysis Lab Session: 15 Hours
Assignment Preparations: 30 Hours
Examination Preparations: 40 Hours
Miscellaneous: 10 Hours
04.01.2021 - 10.01.2021
10 - 60
Avoin AMK 5 (not translated)
Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management
Online learning
5 cr
Liiketoimintayksikkö
English
Base line online exam
Individual learning tasks
Small group learning online
Webinars
Online Discussions
Recorded online lectures
Heidi Neuvonen
Main Campus
05.02.2021 - 16.04.2021
135 h, Moodle-online virtual learning, webinars, assignments
04.01.2021 - 10.01.2021
1. Online Exam, Orientation to qualitative research (pass/failed)
It is recommended that the online exam be taken as soon as the online learning environment opens. Exams serves as enrollment to this course.
2. Assignment, Qualitative data collection and analysis (pass/failed)
3. Final assignment, Methodology chapter (individual work), 100 % of the grade
0 - 40
Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management
Online learning
5 cr
Liiketoimintayksikkö
English
Fall semester.
Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.
Lectures, online webinars, assignments, individual studies.
Winfree, J.A., Rosentraub, M.S., Mills, B.M. and Zondiak, M. (2018). Sports Finance and Management, 2nd Edition. Available as e-book in JAMK Library.
Other literature and all relevant readings will be given at the beginning of the course.
Pia Kreus, Aila Ahonen
Main Campus
Visiting professor from abroad in charge of this course. International tasks among the assignments.
02.10.2020 - 31.12.2020
On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours
03.08.2020 - 11.09.2020
3 days intensive contact study period in October. NOTE online FALL 2020.
Online studies and distance learning (individual studies) period October - December.
Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.
0 - 45
Instructor in charge: Professor Dr Kevin Heisey, California, USA.
Master's Degree Programme in Sport Business Management
Online learning
5 cr
Liiketoimintayksikkö
English
Master thesis writing
Master thesis seminars
Literature according to the thesis topic.
Pia Kreus, Aila Ahonen
Main Campus
Maturity test after the thesis submission.
19.10.2020 - 03.05.2021
Seminars 10 hours
Thesis research and report writing 800 hours
05.08.2020 - 31.08.2020
0 - 30
Before signing for the thesis seminars, you need to submit your research proposal in Elmo and also participate Research Based Development and Research Method courses.
Master's Degree Programme in Sport Business Management
Face-to-face, Online learning
5 cr
Liiketoimintayksikkö
English
Armstrong, M. 2016. Armstrong's Handbook on Strategic Human Resource management.6th ed. Kogan Page.
Pia Kreus
Main Campus
26.01.2021 - 25.04.2021
135 h Virtual Course
02.11.2020 - 30.11.2020
Course assignments
0 - 45
This course is available for the students from other master's degree programmes in JAMK. The course can be also accomplished in other master's degree programmes.
Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Sport Business Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in International Business Management
Online learning
5 cr
Liiketoimintayksikkö
English
Virtual meetings in Zoom.
Individual work, group work.
Browaeys, Marie-Joelle and Price, Roger. Understanding Cross-Cultural Management. 2nd Edition, Prentice Hall: 2011.
French, Ray. Cross-Cultural Management in Work Organisations, Chartered Institute of Personnel and Development: London, 2007.
Kirsi Kemell
Main Campus
11.01.2021 - 16.05.2021
Lectures 14h Assignments and independent study 121h Total 135h
(one credit equals 27 hours of student work)
04.01.2021 - 10.01.2021
0 - 45
Avoin AMK 5
Vaihto-opiskelijat 10 (not translated)
Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management
Online learning
5 cr
Liiketoimintayksikkö
English
Armstrong, M. 2016. Armstrong's Handbook on Strategic Human Resource management.6th ed. Kogan Page.
Pia Kreus
Main Campus
01.10.2020 - 13.12.2020
135 h Virtual Course
06.08.2020 - 30.08.2020
Course assignments
0 - 45
This course is available for the students from other master's degree programmes in JAMK. The course can be also accomplished in other master's degree programmes.
Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Sport Business Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in International Business Management
Online learning
5 cr
Liiketoimintayksikkö
There is no implementations attached to this degree programme.
The principal focus of this sport business management programme is to enable the student to develop their professional skills, innovate new ideas and solve business problems in sport management field, develop sport organisations, and explore new business opportunities in the field of sport. The programme is for those, who after working some time either full time or voluntary basis in sport business industry, want to take their careers forward and upgrade their sport business management competences.
The professional growth of students is led by a tutoring process which starts at the very beginning of the studies and continues until graduation. In this process students complete personal learning plans and discuss with their tutors about their needs for developing their target competences. The 90 ECTS programme is designed as obligatory core studies and optional studies. The tutoring discussion leads to making appropriate choices in optional studies. The core studies include the 10 ECTS management module, the 15 ECTS research and development module, and the 20 ECTS sport business management module. Courses in the management module and the research and development module aim to develop students' shared master competences, while courses in the sport business management module develop students' expertise in the sport business management field. In addition, students can take 15 ECTS of elective studies from sport business management electives or other available master level courses to develop their complementary competence. Students need to choose their topic for their 30 ECTS master thesis. Students are provided with personal supervision and guidance at master thesis seminars in making their theses.
Students can do the studies at part-time (in 3 years) or full-time (in 1,5 years) based on their preference. Most of the courses are implemented by blending in-class activities with learning in virtual environments. Students can choose their electives from master level courses of other degree programmes or from CampusOnline, Edufutura, and Future Factory. Prior learning can be recognized via other master level studies or through work experience based on discussions with course instructors.
Working life cooperation is an ongoing practice in the programme's curriculum as part-time students continuously reflect on their learning in the courses in the light of their current and previous experiences at their work experiences. Interaction with sport organisations is intensified during the master thesis stage when students target to develop practices at their work places or other sport organisations. Guest lecturing by industry professionals further enhance the working life cooperation.
Sport business is globally growing field of business and offers multiple job opportunties. The students are able to carry out managerial duties in demanding development projects, organize sporting events, manage marketing tasks and act as an entrepreneur both on national and international level.
There are no specific degree-related or statutory qualification requirements in the field.
The master's degree of the university of applied sciences is a Master's degree of a University. The graduate may get the opportunity to continue their studies in the scientific or artistic studies of universities (§ 37/558/2009) as well as in vocational teacher studies at teacher education colleges. Students can also continue for example by applying for the corresponding follow-up training programs at foreign universities. A university of applied sciences also provides opportunities for continuing education in the form of specialisation studies, open studies, online study portal (CampusOnline) and working life-based continuing education.
The learning outcomes laid down in the curriculum of the degree programme have been derived from the analysis of the operating environment produced by the School of Business, JAMK's own strategy, and the school's core competence areas. Planning has been carried out in cooperation with representatives from regional working life. The development proposals and course feedback submitted by the students of the degree programme have been considered in the development of the curriculum. Foreseeing international expertise takes place by comparing the contents of the educational offerings of partner universities and using the expertise of the visiting teachers. Representatives of the degree programme are closely involved in the activities of national and international networks, such as European Associaton for Sport Management, World Association for Sport Management, Finnish Research Institute for Olympic Sports and Finnish Athletics Federation.