Academic year 2021 - 2022

• Qualitative Research (YZWZ0130-3002),
       10.01.2022 – 26.03.2022,  5 cr  (YBB20S1, ...) — Online learning +-
  Learning outcomes of the course

  You have an overall picture of epistemological and ontological considerations of qualitative research and its methodology. You can identify the applicability of various types of qualitative data and methods for solving different types of research questions. You understand the strengths and the weaknesses of qualitative research and have an ability to conduct a qualitative research and assess it as well as its applicability to your own field of research and development work.

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  Qualitative researches information theoretic basis, defining the research topic and the research task / problem, qualitative research process, the main data collection methods in qualitative research, different types of literature review, the main methods of data analysis in qualitative research, the reliability and validity of qualitative research, qualitative research ethical issues

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1 (Sufficient): You know the theoretical basis of qualitative research as well as the strengths and weaknesses. You identify different types of qualitative data and methods that are applicable to different types of research tasks solving. You understand how to evaluate qualitative research. You know how qualitative research has been applied in research and development.
  
  2 (Satisfactory): You apply the theoretical basis of qualitative research. You are able to identify and select the various kinds of qualitative data and methods, which are applicable to different types of research tasks solving. You can apply qualitative research in your own field.

  Assessment criteria - grade 3 and 4

  3 (Good): You master the theoretical basics, strengths and weaknesses of qualitative research. You are able to analyze the suitability of different qualitative data and methods, in your own field research. You can analyze the qualitative research and its suitability in your field of research and development.
  
  4 (Very good): You are able to synthetize and summarize theoretical basics, strengths and weaknesses of qualitative research. You are able to create new knowledge by utilizing qualitative data and methods. You are able to create new knowledge by utilizing qualitative research in your own field.

  Assessment criteria - grade 5

  5 (Excellent): You are able to determine critically the reasons for the qualitative research information theoretical foundations and methods. You evaluate strengths and weaknesses of qualitative research. You can evaluate a variety of qualitative data and methods for the purpose of different types of research tasks solving. You evaluate critically qualitative research and its applicability in their own field of research and development.

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  Language of instruction

  English

  Location and time

  The content of this course is divided into 11 study weeks
  
  This is only recommended study period. You may proceed at your own pace and return all assignments before the dead line.
  
  However, I strongly recommend you to attend the webinars for further guidance and support.
  
  1. Webinar 18.1.2022. 17-00-19.00
  
  2. Webinar 22.1.2022 17.00 - 19.00
  
  3.. Webinar 22.03.2022 17.00 - 19.00

  Planned learning activities, teaching methods and guidance

  This course is virtual, and it is implemented between 10.1.22- 26.3.22. Course includes three webinars. Students can proceed with assignments at their individual pace.

  Learning materials and recommended literature

  Handbook of qualitative research. 2011. Toim. N. K. Denzin, & Y. Lincoln. 4. edition. London: Sage.
  OR
  Eriksson, P. & Kovalainen, A. 2008. Qualitative Methods in Business Research. London: Sage.
  OR
  Bryman, A. 2012. Social research methods. Oxford: Oxford University Press cop.

  Lecturer(s)

  Juha Ruuska

  Timing

  10.01.2022 - 26.03.2022

  Groups

  • YBB20S1
  • YHS20S1

  Seats

  0 - 40

  Degree Programme

  Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Online learning

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Managerial Accounting (YZWZ0230-3003),
       10.01.2022 – 10.03.2022,  5 cr  (YBB22VK, ...) — Face-to-face +-
  Learning outcomes of the course

  You are aware of the essential current theories of managerial accounting and are able to apply them to your work. You display an ability to critically follow and analyse the information in the field and area of study. You recognise the challenges of managerial accounting and are able to develop your own skills and practices in managerial accounting. You are able to evaluate, develop and reform managerial accounting in an organisation.

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  Profitability, contribution margin thinking, activity based analysis, performance measurement, key figure analysis, investments, budgeting, cash flow, forecasting, sensitivity analysis.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1 (Adequate) The theory of the subject matter is appropriate for the subject matter or work role, but it does not form an overall view. You describe and distinguish essential concepts. You outline a development project. You find a partial solution to the problem but are unable to illustrate the results. Matters are discussed in a list-like and summarising manner. Independent thinking is lacking. The reporting follows JAMK’s reporting instructions partially.
  
  2 (Satisfactory) You apply theory within the subject matter, limited from the perspective of the subject matter or work role. You have selected and defined the essential concepts. You design a development project. You find a partial solution to the problem. You illustrate the results. The examples demonstrate understanding and independent thinking, but the connections between theoretical knowledge and the examples are insufficient. The report mostly follows JAMK’s reporting instructions.

  Assessment criteria - grade 3 and 4

  3 (Good) You present theory that is relevant and delineated. You are able to follow and analyse the development and/or research in your field of expertise. You are able to analyse and structure theoretical information and concepts. You lead or plan a research, development or innovation initiative, applying new methods. You develop the operations of the organisation by finding alternative solutions to a problem. Theory and practice are combined through your thinking. The report is illustrative and includes analysis. The report follows JAMK’s reporting instructions (may contain occasional errors).
  
  4 (Very good) You produce an overall view from the essential theories in the subject matter, which you reflect on in a critical manner. You are able to follow and analyse the development and international research in your field of expertise. You are able to consider the essential concepts in relation to each other. You lead or plan a research, development or innovation initiative that produces a solution for a practical problem. You demonstrate and justify the usability of your results. The report is written in a consistent, justified and illustrative manner. It contains reflection and criticism. The report follows JAMK’s reporting instructions. There may be minor deficiencies with some details.

  Assessment criteria - grade 5

  5 (Excellent) You are able to create new information. You are able to follow and analyse the development and international research in the fields of expertise. You reflect on the matter at a social level. You are able to define the essential concepts related to the special competence of the field in relation to each other. You lead or plan a research, development or innovation initiative that produces and analyses new information and reforms the practices in complex and unpredictable operating environments. You utilise methods from research and development operations, and display creative thinking. The report has created new perspectives or overall views by combining things in a new way. The text displays the ability for critical thinking and the skill of communicating the results. The report follows JAMK’s reporting instructions.

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  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Lectures
  Literature
  Video material
  Exercises and assignments
  Guidance and feedback

  Learning materials and recommended literature

  International Business Management (IBM):
  
  Manzoni J-F. & Davila A. Performance Measurement and Management Control: Innovative Concepts and Practices Studies in Managerial and Financial Accounting Ser. Emerald Publishing Limited 2010.
  
  McNair-Connolly CJ., Polutnik L. & Silvi R. Value Creation in Management Accounting and Strategic Management: Using Information to Capture Customer Value. Business Expert Press 2013.
  
  Proctor, R. Managerial Accounting: A Decision Making and Performance Management. Pearson Education 2012. 4th Edition.
  
  Satoshi S., Nabyla D. & Sumitaka U. Value Creation in Management Accounting and Strategic Management. John Wiley & Sons, Incorporated in 2017.
  
  Sport Business Management:
  
  Brown, M.T., Rascher, D.A., Nagel, M.S. & McEvoy, C.D. (2017). Financial Management in the Sport Industry, 2nd Edition. Routledge. (3rd edition is also applicable)
  
  Winfree, J.A., Rosentraub, M.S., Mills, B.M. and Zondiak, M. (2018). Sports Finance and Management, 2nd Edition. Available as e-book in JAMK Library.

  Lecturer(s)

  Aki Laaksonen

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  The course does not include an exam.

  Timing

  10.01.2022 - 10.03.2022

  Learning assignments and student workload

  Allocation of time on various tasks and student work load in total 135 h
  Lectures 15 h
  Independent familiarization with literature and videos 40 h
  Independent exercises and assignments 80 h

  Content scheduling

  International Business Management (IBM):
  Lectures (wk 4; Fri 28.1. 14-20 and Sat 29.1. 09-15)
  Exercises and assignments
  
  Sport Business Management (SBM):
  Lectures (wk 6; Fri 11.2. 14-20 and Sat 12.2. 09-15)
  Exercises and assignments

  Groups

  • YBB22VK
  • YHS21S1
  • ZJA21SHYS
  • YBB21S1
  • ZJA21SHYB

  Alternative learning methods

  Accreditation (replacement and inclusion)
  Recognition of informal learning
  Studification
  
  Further instructions can be found in the Degree Regulations and in the Bachelor's Degree study guide.

  Seats

  0 - 50

  Assessment methods

  The assessment of the course is based on the following credits:
  1) exercises and assignments (100%, 5 ECTS)
  
  Open university of applied sciences 10 are included in the total capacity (spots)
  Exchange 5

  Degree Programme

  Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Quantitative Research (YZWZ0120-3003),
       10.01.2022 – 26.03.2022,  5 cr  (YBB20S1, ...) — Face-to-face, Online learning +-
  Learning outcomes of the course

  You know basics of quantitative research and some methodology. You understand the strengths and the weaknesses of quantitative research. You have an ability to conduct a quantitative research and assess it as well as its applicability to your own field of research and development work. You can identify the applicability of various types of quantitative data and methods for solving different types of research questions.

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  Epistemological grounds of quantitative research, definition of the research topic, formulation of the research questions, process of quantitative research, methods of data collection, main analysis methods for Master's thesis, reliability of quantitative research, ethics in quantitative research.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient 1: You demonstrate an understanding of the epistemological grounds of quantitative research as well as its strengths and weaknesses. You recognize different quantitative materials and methods that are suited for the solution of different types of research assignments. You have basic preparedness to carry out quantitative research. You perceive how quantitative research is assessed.
  
  Satisfactory 2 : You demonstrate an understanding of the epistemological grounds of quantitative research as well as its strengths and weaknesses. You recognize and are able to select different quantitative materials and methods that are suited for the solution of different types of research assignments. You have basic preparedness to carry out quantitative research. You perceive how quantitative research is assessed and apply the information to the research and development work of your own field.

  Assessment criteria - grade 3 and 4

  Good 3: You demonstrate an understanding of the epistemological grounds of quantitative research as well as its strengths and weaknesses. You select and justify your choice of quantitative material and methods that are suited to solving the research assignments of your thesis. You have good preparedness to carry out quantitative research. You can assess quantitative research and apply the information to the research and development work of your own field.
  
  Very good 4: You specify with justifications the epistemological grounds and methods of your quantitative research. You competently examine the strengths and weaknesses of quantitative research. You assess the suitability of different quantitative materials and methods to solving different types of research assignments. You have very good preparedness to carry out quantitative research. You assess quantitative research and its applicability to the research and development work of your own field.

  Assessment criteria - grade 5

  Excellent 5:
  You specify with justifications the epistemological grounds and methods of your quantitative research. You competently examine the strengths and weaknesses of quantitative research. You assess the suitability of different quantitative materials and methods to solving different types of research assignments. You have excellent preparedness to carry out quantitative research. You critically assess quantitative research and its applicability to the research and development work of your own field.

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  Language of instruction

  English

  Location and time

  The course is held in the autumn semester. There will be a two-hour long lecture and one hour of workshop per week.

  Planned learning activities, teaching methods and guidance

  The primary modes of delivery are face-to-face learning (lectures, workshops, presentations), distance learning (e.g. online lectures and presentations) and hyflex learning mode.

  Lecturer(s)

  Shabnamjit Hundal

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  Exam will be held during the last week of the course and details of the exam date, timings and venue will be notified at the learning platform. The retake exam will be held once in the Spring semester and Autumn semester.

  Internationality

  There are possibilities of having collaborations with other universities in Finland and abroad with respect to joint research, and corporate projects.

  Timing

  10.01.2022 - 26.03.2022

  Groups

  • YBB20S1
  • YHS20S1

  Seats

  0 - 40

  Degree Programme

  Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face, Online learning

  Share of virtual studies

  2 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Global Leadership and Culture (YHIHV400-3002),
       07.03.2022 – 22.05.2022,  5 cr  (YBB20S1, ...) — Face-to-face +-
  Learning outcomes of the course

  This course is designed to:
  1. Increase you understanding of the concept of culture and its effects on their working relationships by understanding the complex facets of culture. ”Culture” is a very large, complex concept with many ways of understanding and analyzing it. A basis of mutual understanding is necessary before a meaningful discussion of company management frameworks and impact of culture/diversity on working relationships can take place.
  2. Increase your understanding about the role and the effects of culture and diversity in working environments, dealing with cross-cultural diversity in a management framework as opposed to a purely communicative perspective. When experiencing diversity and cultural problems in a company context, analysis of the framework to manage working together and problem solving is necessary, otherwise solutions are unfocused and lack an appropriate context of understanding.
  3. Increase self-awareness of cultural assumptions, and to apply these to problem-solving. We are often unaware of cultural assumptions until we are confronted with differences. Through the ”out-of-the-box” approach to analyzing culture via maps of the world, some cultural assumptions over time will be discussed. To increase understanding of our own cultural assumptions, an understanding of cultural context is necessary.
  4. Develop insights that will help to facilitate cultural and diversity management competence. By applying learning and developing improvements or solutions to real experiences, you will assess ideas and their outcomes, thus putting into practice parts of the process of diversity management.

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  You will be asked to bring in examples of diversity / international cultural problems that you have experienced in the workplace. You will decide on specific topics that you will present in teams. In order for you to be able to be more self-critical and objective about your experiences, we will discuss how the breadth and complexity of the topic can be understood and analyzed. The various definitions of culture shows how so many perspectives can create conflict of understanding, but also gives possibilities to for understanding contexts for cultural conflicts. You will learn to understand how various cultures think differently both in various countries and over time, and how “culture” is inseparable from history, politics, societal issues and even geography and technology; you reflect and shape cultural attitudes and assumptions. The goal is for you to understand that culture is fluid and changing, calling into question existing assumptions of rigid cultural frameworks. The outcome of this part is a critical thinking of cultural assumptions/behavior as well as a self-assessment of personal cultural contexts. We will also focus on theoretical inputs dealing with diversity / cultural issues in the workplace, and a management framework which is needed to create a context for managing cultural diversity. We will discuss various kinds of work groups, international and individual impacts on teamwork, various diversity issues (e.g. age, gender, homogeneity / heterogeneity) that impact the work groups, as well as a company’s responsibility in creating the framework for work groups. The goal here is for the students to understand that cultural openness and diversity in a company requires a conscious framework. At the end of this course, you will be asked to apply learning from the theoretical inputs to the personal experiences. Critical thinking and self-assessment as well as the definitions and framework topics from the previous lectures will be applied to your diversity / international cultural management working experiences introduced in the beginning. In groups, you will apply course learning and present your analyses of a select number of experiences introduced in the first part. You will need to explain the reasons these problems have occurred within an international socio-historical-cultural context. You will analyze the company’s and employees’ roles and responsibilities for the cause. And finally, you will recommend steps for improvement or frameworks for solutions. The goal behind this is to show how solutions or improvements can be created by application of theoretical frameworks and changes in cultural thinking.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient 1: You show only a sufficient knowledge of the material and concepts but fail to show a convincing ability to apply the knowledge to real life situation nor to communicate the concepts in an effective manner. There are challenges in complying with JAMK reporting instructions.
  Satisfactory 2: You show satisfactory knowledge of the material and concepts and attempt to apply the knowledge to real life situation. You can communicate the concepts responsibly. There are some issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 3 and 4

  Good 3: You show good knowledge of material and concepts and are able to apply it well to real life situation. You can communicate it responsibly in an effective way. There are some issues in complying with JAMK reporting instructions.
  Very good 4: You show very good knowledge of material and concepts and are able to apply it innovatively to real life situation. You can communicate it responsibly in an effective way. There are minor issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 5

  You show exceptional knowledge of subject material. You demonstrate the ability to apply the material to real-life situations and challenges in a critical manner with superior communications skills, complying fully with JAMK reporting instructions.

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  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Contact meetings
  Flipped learning
  Independent studying and learning assignments
  Group work and workshops
  Group discussions and peer learning
  Self-reflection
  
  Guidance will be available during the course as follows:
  Introduction and guidance to course themes and assignments
  Guidance of group work and group discussions
  Group specific feedback
  Peer guidance
  Personal guidance and feedback on the individual assignment

  Learning materials and recommended literature

  Browaeys, Marie-Joelle and Price, Roger. Understanding Cross-Cultural Management. 2nd Edition, Prentice Hall: 2011.
  
  French, Ray. Cross-Cultural Management in Work Organisations, Chartered Institute of Personnel and Development: London, 2007.

  Lecturer(s)

  Kirsi Kemell

  Working life cooperation

  Visiting lecturers
  Case studies

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  -

  Timing

  07.03.2022 - 22.05.2022

  Learning assignments and student workload

  Lectures 22h
  Assignments and independent study 113h
  Total 135h
  (one credit equals 27 hours of student work)

  Content scheduling

  Independent orientation work
  Contact sessions with flippeed learning and group work
  Individual assignment

  Groups

  • YBB20S1
  • YBB22VK
  • YHS20S1
  • YHS21S1
  • YBB21S1
  • ZJA21SHYB

  Seats

  0 - 45

  Assessment methods

  Open path: 3
  Exchange students: 10

  Degree Programme

  Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Maturity Test (YW00BB54-3004),
       24.08.2021 – 06.07.2022,  (YHS20S1) — Online learning +-
  Learning outcomes of the course

  The students demonstrate mastery of their field and good proficiency in Finnish or Swedish. Students who have completed their education in a language other than Finnish can take the maturity test in Finnish or in the language of instruction.

  Prerequisites and co-requisites

  The master's thesis is being assessed.

  Course contents

  Media bulletin concerning the Master's thesis

  Assessment criteria

  Assessment criteria, passed/failed

  The supervisor of the master's thesis will assess content and language of media bulletin.
  
  Note: To pass the test, the length must be 3000-3500 characters.
  
  Things assessed in the text:
  
  1. Content: comprehensibility of the bulletin, key results of the thesis and its usefulness to the field, and competent treatment
  2. Language: independence of the text (the content of the bulletin is understandable even if the reader has not read the thesis), consistency of the treatment (the structure of a bulletin), good formal style and error-free language and spelling.
  
  Pass(S):
  The content of media bulletin corresponds master's thesis content and language is acceptable in formal style.
  
  Fail (0):
  The maturity test does not fulfill Pass level criteria or the title is missing or it is written in I form.

  Further information

  Implementation language: Finnish, Swedish or the language of degree programme (see Degree Regulations).
  
  The 1st supervisor receives and evaluates Master degree student's maturity test.
  
  Supervisors of the degree programme will grade the maturity test.

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  Language of instruction

  English

  Lecturer(s)

  Pia Kreus, Osmo Laitila, Aila Ahonen, Juha Saukkonen, Brian Jordan

  Campus

  Main Campus

  Timing

  24.08.2021 - 06.07.2022

  Groups

  • YHS20S1

  Seats

  0 - 50

  Degree Programme

  Master's Degree Programme in Sport Business Management

  Mode of delivery

  Online learning

  Unit

  Liiketoimintayksikkö
• Sport Entrepreneurship and Innovations (YHSW0600-3002),
       10.01.2022 – 28.02.2022,  5 cr  (YHS22VK, ...) — Face-to-face +-
  Learning outcomes of the course

  Upon completion of this course, you will be able to
  - understand the global professionalization and commercialization of sport towards entrepreneurial organizations
  - understand the importance of entrepreneurial orientation in sport organizations
  - understand the concepts of sport entrepreneurship, social entrepreneurship and corporate social responsibility in sports

  Prerequisites and co-requisites

  BBA in business or economics or sport or equal.

  Course contents

  The aim of this course is to present sport entrepreneurship phenomenon and different approaches in relation to sport industry. The course introduces the themes below:
  - sport development and commercialization
  - unique features of sport business
  - sport entrepreneurship and innovations
  - entrepreneurial orientation in sport organizations
  - social entrepreneurship and corporate social responsibility in sport enterprises
  - growth entrepreneurship in sports

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Adequate 1
  You understand the basic concepts of sport entrepreneurship. You are able to solve business problems in relation to sport entrepreneurship. You can find academic literature and other relevant information from academic and other sources. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.
  
  Sufficient 2
  You are able to identify the basic concepts and more advance theories of sport entrepreneurship. You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can find academic literature and other relevant information from academic and other sources. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 3 and 4

  Good 3
  You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can find academic literature and other relevant information from academic and other sources. You are capable of utilizing this information to entrepreneurial development in sport organization. You can combine the theoretical framework and practice. You can evaluate your work and develop your knowhow. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.
  
  Very good 4
  You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can critically review academic literature and other relevant information from academic and other sources in a good manner. You are capable of utilizing this information to entrepreneurial development in sport organization. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

  Assessment criteria - grade 5

  Excellent 5
  You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can critically review international academic literature and other relevant information from academic and other sources in an excellent manner. You are capable of utilizing this information to entrepreneurial development in sport organization. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

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  Language of instruction

  English

  Location and time

  Spring semester, JAMK main campus, online platform.

  Planned learning activities, teaching methods and guidance

  Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.
  
  Lectures, online webinars, assignments, individual studies.

  Learning materials and recommended literature

  Ratten, Vanessa (2017), Sport Entrepreneurship, Developing and sustaining an entrepreneurial sports culture. eBook. Springer.
  
  Additional Material: Selected journal articles and case studies.

  Lecturer(s)

  Aila Ahonen, Thomas Persson

  Campus

  Main Campus

  Timing

  10.01.2022 - 28.02.2022

  Learning assignments and student workload

  On-campus days 25 hours
  Individual study 50 hours
  Assignments 40 hours
  Virtual studies 20 hours

  Content scheduling

  3 days intensive contact study period in January.
  Online studies and distance learning (individual studies) period January-March.

  Groups

  • YHS22VK
  • YHS21S1
  • ZJA21SHYS

  Alternative learning methods

  Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

  Seats

  0 - 45

  Assessment methods

  Avoin AMK 10 (not translated)

  Degree Programme

  Master's Degree Programme in Sport Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Strategic Management in Sports (YHSW0400-3002),
       01.03.2022 – 30.04.2022,  5 cr  (YHS22VK, ...) — Face-to-face +-
  Learning outcomes of the course

  Upon completion of this course you will be able to
  - critically analyze the relevant aspects of strategic management theory and practice as they relate to the management of sport organizations
  - identify and analyze complex management problems in sport organization and provide solutions to them
  - evaluate the strategic management process, different types of strategies and the role of performance measurement for sport businesses
  - investigate the skills and knowledge applicable to the process of planning the future of an organization, with a focus on key concepts of strategic planning, strategy formulation, ethical and environmental analysis, strategy implementation and measurement

  Prerequisites and co-requisites

  BBA in business or economics or sport or equal.

  Course contents

  - Introduction to Strategy
  - Organizational Behavior and Culture
  - Leadership in Sport
  - Industry and Competitive Analysis
  - Strategic Planning in Sport Organization

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Adequate 1
  You able to recognize the contribution that effective strategic management can make to the achievement of the organisation's strategic objectives. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.
  
  Satisfactory 2
  You are able to recognize the contribution that effective strategic management can make to the achievement of the organisation's strategic objectives. You are able to identify the different strategic needs of firms and the link between HR strategy and performance. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 3 and 4

  Good 3
  You know the contribution that effective strategic management can make to the achievement of the organisation's strategic objectives. You are able to recognise different strategic perspectives impacting the organisational performance. You understand how different strategies can contribute into sport business performance. You can combine the theoretical framework and practice. You can evaluate your work and develop your know-how. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.
  
  Very good 4
  You know how to evaluate alternative conceptual frameworks for the analysis of key performance indicators. You are able to suggest and argument for alternative practices based on relevant theories. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

  Assessment criteria - grade 5

  Excellent 5
  You know how to create a development plan/a new strategy for a sport business. You are able to critically evaluate and suggest improvement ideas for management practises and are able find solutions that are well argument and built on topical practises and academic literature and research. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

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  Language of instruction

  English

  Location and time

  Spring semester.

  Planned learning activities, teaching methods and guidance

  Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.
  
  Lectures, online webinars, assignments, individual studies.

  Learning materials and recommended literature

  Selected academic articles and other readings. The reading list will be published prior to the course.

  Lecturer(s)

  Pia Kreus, Tara Mahoney, Aila Ahonen

  Campus

  Main Campus

  Internationality

  Visiting professor from abroad.

  Timing

  01.03.2022 - 30.04.2022

  Learning assignments and student workload

  On-campus days 25 hours
  Individual study 50 hours
  Assignments 40 hours
  Virtual studies 20 hours

  Content scheduling

  3 days intensive contact study period in March.
  Online studies and distance learning (individual studies) period March-May.

  Groups

  • YHS22VK
  • YBB22VK
  • YHS21S1
  • ZJA21SHYS

  Alternative learning methods

  Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

  Seats

  0 - 45

  Assessment methods

  Instructor in charge: Professor Tara Mahoney, Cortland, NY, USA.
  
  Exchange students: 5

  Degree Programme

  Master's Degree Programme in Sport Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• International Sport Tourism (YHSW0200-3002),
       11.04.2022 – 31.05.2022,  5 cr  (YHS22VK, ...) — Face-to-face, Online learning +-
  Learning outcomes of the course

  Upon completion of this course you will be able to:
  - Apply key aspects of strategic management and marketing to manage or market a sport tourism organisation, activity or event.
  - Design and manage global sport tourism events in a sustainable manner, leaving positive legacies and generating socio-economic development for host communities.
  - Design instruments to generate positive image and brand reputation impacts for various stakeholders through sport tourism activities.

  Prerequisites and co-requisites

  BBA in business or economics or sport or equal.

  Course contents

  This course aims to extend the students understanding of this academic niche discipline in both theoretical and applied relevance, with topics including those specified below as well as related themes:
  
  - Sport tourism: people, places and activities
  - Sport tourism development and environmental and social sustainability
  - Designing and managing sustainable sport events
  - Bidding and hosting strategies for global sport tourism events
  - Generating positive image and brand reputation through sport tourism activities
  - Sport tourism niche markets: golf, adventure and extreme sport tourism
  - Digitalisation and solutions for sustainable sport tourism

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Adequate 1
  You are able to demonstrate the basic theoretical and conceptual knowledge of international sport tourism. You are able to identify the key concepts of subject area. You are able to describe the problem and somehow interpret and analyse business issues in question. You are able to support your argumentation with some basic academic literature and other relevant information. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.
  
  Satisfactory 2
  You are able to give some evidence of theoretical and conceptual knowledge and define central concepts.You display only superficial knowledge of the subject area. You are able to define the problem but have difficulties in interpretation and analysing of the complex business issues and problems from multiple perspectives. You are able to review academic literature and other relevant information from academic sources in a satisfactory way. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 3 and 4

  Good 3
  You can demonstrate your theoretical and conceptual knowledge clearly, and define the central concepts of international sport tourism. You display fairly good command of the subject area. You are able to interpret and analyse complex business issues and legal problems arising from multiple perspectives fairly well and find academic literature and other relevant information from legal and academic sources to support his argumentation. You can combine the theoretical framework and practice. You can evaluate your work and develop your knowhow. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.
  
  Very good 4
  You can demonstrate solid understanding of right theoretical and conceptual knowledge, and define the central concepts of international sport tourism accurately. You are able to display a good command of the subject area. You are able to interpret and analyse complex business issues and legal problems arising from multiple perspectives well and critically review academic literature and other relevant information from business and academic sources in a good manner. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

  Assessment criteria - grade 5

  Excellent 5
  You can demonstrate the theoretical and conceptual knowledge of sport tourism in detail and define the central concepts of international sport tourism with precision. You can display a clear command of the subject area. You are able to interpret and analyse complex sport business issues and legal problems arising from multiple perspectives and critically review academic literature and other relevant information from legal and academic sources in an excellent manner. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

  ---

  Language of instruction

  English

  Location and time

  Spring semester, online platform.

  Planned learning activities, teaching methods and guidance

  Course is an online study entity. It uses distance learning methods where students participate in lectures (online), workshops and other study activities.
  
  Lectures, online webinars, assignments, individual studies.

  Learning materials and recommended literature

  Higham, J. & Hinch, T. (2018). Sport tourism development. (3rd ed.). Briston: Channel View.
  
  Knott, B. & Swart, K. (2018). Global tourism and the lure of mega-events. In: Dodds, M., Heisey, K. & Ahonen, A. (eds.). Routledge Handbook of International Sport Business. New York, N.Y.: Routledge: 293-303.
  
  Additional Material
  Knott, B., Fyall, A. & Jones, I. (2015). The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup. Journal of Destination Marketing and Management, 4: 46-56.
  Weed, M.E. & Bull, C.J. (2009). Sports Tourism: Participants, policy and providers. (2nd ed.). Oxford: Elsevier.

  Lecturer(s)

  Brendon Knott, Aila Ahonen

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  No retake possibility.

  Internationality

  Visiting professor from abroad.

  Timing

  11.04.2022 - 31.05.2022

  Learning assignments and student workload

  On-campus days 25 hours
  Individual study 50 hours
  Assignments 40 hours
  Virtual studies 20 hours

  Content scheduling

  Online studies and distance learning (individual studies) period April-May.

  Groups

  • YHS22VK
  • YBB22VK
  • YHS21S1

  Alternative learning methods

  Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

  Seats

  0 - 45

  Assessment methods

  Exchange students: 5

  Degree Programme

  Master's Degree Programme in Sport Business Management

  Mode of delivery

  Face-to-face, Online learning

  Share of virtual studies

  1 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Brand Management (YHYYM310-3003),
       06.09.2021 – 14.11.2021,  5 cr  (YBB20S1, ...) — Online learning +-
  Learning outcomes of the course

  Branding is as important for culture and politics as it once was for market commodities. But what is it that makes brands and branding powerful? What explains the global diffusion of branding techniques? Or at an even more fundamental level, what is a brand? How do we go about building a brand? How do we go about managing a brand that already exists? What are the challenges that managers, marketing firms and consumers face when interacting with brands? How do different stakeholders created and maintain brands in dynamic environments? These are some of the questions that this course will attempt to answer. In this course, we will examine multiple theoretical perspectives on ‘brand’ and will understand how each theoretical approach involves a different brand management toolkit. We will approach branding from multiple perspectives – from rational branding to emotional branding to cultural branding.
  
  To complement the theoretical foundations, we will discuss real life strategic challenges that brand and their managers face and learn from the success and failure of particular brand strategies. We will also understand how brands and brand management have evolved in the 21st century and what are the key ethical, environmental and socio-cultural implications of brand management’s evolutionary trajectory. We will explore concepts such as unique selling proposition (USP), mindspace positioning, cultural brand strategy and performance metrics such as brand equity, brand love, share of voice.
  
  Upon completion of the course, students should be able to • Apply appropriate branding theories and toolkits to solve practical case studies • Critically evaluate different approaches to measure brand performance • Align epistemological assumptions with appropriate approach • Exhibit fluency with the building blocks of branding strategies • Identify appropriate segmentation strategieson appropriate bases, define targets and relevant brand positioning techniques • Understand the evolutionary trajectory of consumer brand management

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  We will examine the strategic importance of brand development in driving organizational success. The topics
  covered will explore the development of brand practices across key company functions and strategic corporate
  initiatives including: product launch, reorganization, competitive threat, identity development, communications
  and customer experiences.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient 1
  You demonstrate theoretical and conceptual knowledge to identify and analyze brand management using the given case. You know partly how to apply information in decision making. You know the meaning of brand management in strategic management. The theory base is limited.
  
  Satisfactory 2
  You are able to select and apply appropriate approaches to analyze own brand management problems and utilize them. You write a quite modest report.

  Assessment criteria - grade 3 and 4

  Good 3
  You analyze critically the problems of brand management of own organization and devise solutions to these problems and communicate them also internationally. You are able to write an almost impeccable report, which includes discussions of organizational level and/or own expertise level.
  
  Very good 4
  You analyze critically the problems of brand management of own organization and change and develop the practices of the brand management. You are able to write a quality report, which includes also international references.

  Assessment criteria - grade 5

  Excellent 5
  You develop a new practical solution of the brand management with a connection to the strategic management of the organization. You write a high-quality, printable and reflecting report with constructive criticism, which includes several international references.

  Further information

  The lecturer of the course will be informed later in January 2021

  ---

  Language of instruction

  English

  Location and time

  This course is taught in autumn.

  Planned learning activities, teaching methods and guidance

  Online

  Learning materials and recommended literature

  Keller, K. L. & Swaminathan, V. (2020). Strategic brand management: Building, measuring, and managing brand equity (Fifth edition. Global edition.). Pearson.
  
  Additional Material / Recommended Reading Material
  Keller K., Aperia, T. & Georgeson, M., 2012, Strategic Brand Management: A European Perspective. Prentice-Hall.
  
  At learning platform, the teacher will provide you with the lecture notes that contains academic literature, videos, blogs, short article, etc. related to the focused topic area.

  Lecturer(s)

  Salman Saleem

  Exam dates and re-exam possibilities

  There are two items of assessment for the brand management course
  
  1) Answering the discussion questions, related to each lesson, at the learning platform
  
  2) Final Individual Project: For an individual project, students need to develop a brand marketing communication plan. The brand communication plan includes Use of marketing communication tool both traditional and digital to build a brand using secondary association to build a brand. The length of the final project should be a maximum of ten pages in length (excluding cover page and contents). The project should be written according to JAMK reporting instructions.
  More detailed information about the final project at learning platform

  Timing

  06.09.2021 - 14.11.2021

  Learning assignments and student workload

  Brand Management course worth 5 ECTS.One ECTS corresponds to an average of 27 hours of work, which means that the load of 5 ECTS approximately 135 hours.
  Student Workload in hours
  Assignments 70 hours
  Independent study 65 hours
  Total of 135 hours

  Enrollment

  02.08.2021 - 05.09.2021

  Groups

  • YBB20S1
  • ZJA21SH
  • YMJ20S1
  • YHS20S1
  • YHO20S1
  • YBB21VS

  Alternative learning methods

  You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
  
  The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

  Seats

  0 - 45

  Assessment methods

  Master's degree studies. Recognition of prior learning (RPL) can be obtained on the basis of prior learning. Recognition of prior learning is subject to an application which correctly points out the competencies consistent with the course objectives. In addition, proof of the successful completion of the development assignment is required.

  Degree Programme

  Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Sport Business Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Online learning

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Strategic Human Resource Management (YHIYH300-3003),
       27.09.2021 – 17.12.2021,  5 cr  (YBB20S1, ...) — Online learning +-
  Learning outcomes of the course

  After completion of the module you understand the management of human resource needs of new ventures and are able to assess the innovation process to capture opportunities in global markets. You know how to utilise different HR strategies for the benefit of global businesses. You are able to analyse the strategic integration and the actual fit of firm's HR policies and practices to its corporate and business strategy you are able to develop a plan for HR in order to improve the organisations overall performance. You are able to evaluate and develop in a goal-oriented manner your expertise by means of continuous learning and develop various solutions required in international operations.
  You promote sustainable development principles and global social responsibility as a developer of working life, you apply the principles of equality and non-discrimination in all actions. You master the principles of good scientific practice and open science in your actions.

  Prerequisites and co-requisites

  BBA in business or economics or equal

  Course contents

  The course content will focus on the strategic management process, strategic review, different types of strategies and the role of strategic human resource management in international context. In addition topical HR metrics, benchmarking, high-performance work systems, employee engagement, diversity and sustainability issues will be addressed. Activities such as recruitment, training and development, performance and reward management and compensation are covered.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1 Sufficient
  You are able to recognize the contribution that effective HRM can make to the achievement of the organisation’s strategic objectives.
  
  2 Satisfactory
  You are able to discuss the contribution that effective HRM can make to the achievement of the organisation’s strategic objectives. You are able to identify the different strategic needs of firms and the link between HR strategy and performance. You are familiar with the theoretical framework for strategic human resource management.

  Assessment criteria - grade 3 and 4

  3 Good
  You understand the contribution that effective HRM can make to the achievement of the organisation’s strategic objectives. You are able to recognise different strategic HR elements impacting the organisational performance. performance and you understand how different HR strategies can contribute into business performance. You are able to elaborate diversity and multiculturalism issues in organisations. You are able to communicate of your findings in a fluent and efficient manner according to the academic guidelines.
  
  4 Very good
  You know how to evaluate alternative conceptual frameworks for the analysis of HRM processes and outcomes. You are able to suggest and argument for alternative practises based on relevant theories. You know hot to utilise diversity management for the benefit of international companies and society.

  Assessment criteria - grade 5

  5 Excellent
  You are able to develop strategic human resource plan for a international company and able to critically evaluate and suggest improvement ideas for recruitment, training and compensation practices. You identify the importance of shared values of diversity management practises and able find sustainable and ethical solutions that are well argument and built on topical practises and literature and research. Your communication is professional, precise and you are following the principles of academic integrity.

  ---

  Language of instruction

  English

  Location and time

  Course will be offered in online mode via Moodle. It will include 4 interactive webinars via ZOOM which will be held on Thursdays on 30.9., 7.10., 14.10, 4.11. at 17.00-18.45.

  Learning materials and recommended literature

  Armstrong, M. 2016. Armstrong's Handbook on Strategic Human Resource management.6th ed. Kogan Page.

  Lecturer(s)

  Pia Kreus

  Timing

  27.09.2021 - 17.12.2021

  Learning assignments and student workload

  135 h Virtual Course

  Enrollment

  02.08.2021 - 05.09.2021

  Groups

  • YBB20S1
  • ZJA21SH
  • YMJ20S1
  • YHS20S1
  • YHO20S1
  • YBB21VS
  • YHS21VS

  Alternative learning methods

  Course assignments

  Seats

  0 - 45

  Assessment methods

  This course is available for the students from other master's degree programmes in JAMK. The course can be also accomplished in other master's degree programmes.

  Degree Programme

  Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Sport Business Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Online learning

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Research-based Development (YZWZ0110-3007),
       13.09.2021 – 21.11.2021,  5 cr  (YBB20S1, ...) — Face-to-face +-
  Learning outcomes of the course

  Purpose of the course
  The purpose of this course is to understand the meaning of an research-based development and to get own toolkit for development activities
  
  Competences
  Ethical competence
  Learning and information management competence
  Entrepreneurship, innovation and working community competence
  
  Learning outcomes
  After completing this course, you will understand the difference between scientific research and research-based development. You understand the principles of research-based development,, its methodological starting points. You know the process of research-based development. You master and are able to apply some working life development methods in development activities at your filed of practice. You understand the importance of research ethics and good scientific practice in research-based development.

  Course contents

  The starting points and methodology of research-based development
  Research ethics and the responsible conduct of research
  Process and management of research-based development
  Research and development methods, data collection and data analysis
  Assessment as part of research-based development

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient 1
  The student understands the differences and similarities between research-based development and academic research. The student is able to describe the different stages of the development process and choose methods suitable for their research/development topic. The student understands the significance of research ethics in research-based development.
  
  Satisfactory 2
  The student understands the differences and similarities between research-based development and academic research. The student describes the stages of the development process and chooses methods suitable for their development topic, and reflects on and assesses their suitability with the help of literature. The student understands the significance of research ethics in research-based development.

  Assessment criteria - grade 3 and 4

  Good 3
  The student is able to compare the differences and similarities between research-based development and academic research. The student is able to analyse development processes, methods suitable for their development topic, and reflects on and assesses their suitability with the help of literature. The student understands the significance of research ethics in research-based development.
  
  Very good 4
  The student compares the similarities and differences between research-based development and academic research in a diverse way. The student describes the stages of the development process with justifications, applies methods suitable for their development topic, and reflects on and assesses their suitability critically and with the help of literature.The student understands the significance of research ethics in research-based development.

  Assessment criteria - grade 5

  Excellent 5
  The student is able to critically assess research-based development. The student describes the stages of the development process with justifications, applies methods suitable for their development topic, and critically assesses their suitability for development work in the field. The student understands the significance of research ethics in research-based development.

  Further information

  The course can be studied by using studification combining study & work in accordance with the
  JAMK Degree regulation 17 § the guidelines for identifying and recognizing competence and the JAMK processes.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  The primary modes of delivery are online Webinars (lectures, workshops, presentations), distance learning (e.g. preparations and presentations) and blended learning.

  Learning materials and recommended literature

  Dodd, S-J. & Epstein, I. 2012. Practice-based research in social work: a guide for reluctant researchers. London; New York: Routledge.
  Bryman, A. 2012. Social research methods. Oxford: Oxford University Press cop.
  Yin, R. K. 2018. Case study research and applications: Design and methods. Los Angeles: Sage.

  Lecturer(s)

  Pia Kreus, Aila Ahonen

  Campus

  Main Campus

  Timing

  13.09.2021 - 21.11.2021

  Learning assignments and student workload

  You will be required to required to invest 135 hours approximately and the break up of the total time is as below:
  Lectures: 40 hours
  Data Analysis Lab Session: 15 Hours
  Assignment Preparations: 40 Hours
  Examination Preparations: 30 Hours
  Miscellaneous: 10 Hours

  Enrollment

  02.08.2021 - 05.09.2021

  Groups

  • YBB20S1
  • YHS20S1

  Alternative learning methods

  You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing. The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

  Seats

  0 - 45

  Assessment methods

  Avoin amk 5 (not translated)

  Degree Programme

  Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Marketing and Service Design in Sport Events (YHSW0100-3002),
       06.09.2021 – 31.10.2021,  5 cr  (YHS21S1, ...) — Face-to-face +-
  Learning outcomes of the course

  Upon completion of this course the student will be able to
  - Apply fundamental marketing concepts to the sport industry
  - Create sport marketing and communication plans based on customer insights and data
  - Evaluate markets and apply this information in marketing development

  Prerequisites and co-requisites

  BBA in business or economics or sport or equal.

  Course contents

  - Sport and event marketing fundamentals
  - Sport marketing strategies and planning
  - Modern customer relationship management in sport marketing
  - Sport events and value creation
  - Service and experience design in sport events
  - Sport business intelligence and use of research data in marketing decisions

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Adequate 1
  You are able to understand only the basic sport marketing concepts. You can find some relevant information in this area. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.
  
  Satisfactory 2
  You are capable in solving basic marketing related sport business problems in practice. You are capable of searching academic literature and other relevant information from different sources, and can utilize this information in a satisfactory way. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 3 and 4

  Good 3
  You are able to analyze basic issues in sport marketing field and solve marketing related sport business problems in practice. You are capable of review academic literature and other relevant information from different sources well. You are able to utilize this information in some level in developing sport marketing in a selected organization. You can combine the theoretical framework and practice. You can evaluate your work and develop your know-how. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.
  
  Very good 4
  You are able to analyze complex issues in sport marketing field and solve marketing related sport business problems in practice. You are capable of critically review academic literature and other relevant information from different sources in a good manner. You are able to utilize this information in some level in developing sport marketing in a selected organization. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

  Assessment criteria - grade 5

  Excellent 5
  You are able to analyze complex issues in sport marketing field and solve marketing related sport business problems in practice. You are capable of critically review academic literature and other relevant information from different sources in an excellent manner. You are able to utilize multiple sources of evidence and data in developing sport marketing in a selected organization. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

  ---

  Language of instruction

  English

  Location and time

  Fall semester 2020, online platform.
  Intensive online study period 24 September - 24 October.

  Planned learning activities, teaching methods and guidance

  Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.
  
  The student also completes a separate individual marketing development assignment for a selected sport event, sport organization or athlete according to assignment criteria and description.

  Learning materials and recommended literature

  Shank, M. & Lyberger, M. (2015) Sports Marketing : a strategic perspective. 5th edition. Routledge. (e-book)
  PwC's Sports Survey. (2019) A market report discussing sports marketing phenomenon and trends.
  Academic articles and case studies given at the beginning of the course.

  Lecturer(s)

  Aila Ahonen, Osmo Laitila

  Working life cooperation

  Individual marketing development task is expected to be connected to students' own work and/or area of marketing development in their respective sports organizations or related organizations.

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  No exam.

  Timing

  06.09.2021 - 31.10.2021

  Learning assignments and student workload

  Pre-assignment and intensive online studies period (24 Sep - 24 Oct) 50 hours
  Individual studies and assignments 65 hours
  Virtual studies 20 hours

  Enrollment

  02.08.2021 - 17.09.2021

  Content scheduling

  Pre-assignment preparation period in September. Contact days on campus at the end of September.

  Groups

  • YHS21S1
  • ZJA21SHYS
  • YHS21VS

  Alternative learning methods

  Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

  Seats

  0 - 45

  Assessment methods

  Avoin AMK 10
  Vaihto-opiskelijat 10 (not translated)

  Degree Programme

  Master's Degree Programme in Sport Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Sport Operations and Facility Management (YHSW1000-3002),
       18.10.2021 – 05.12.2021,  5 cr  (YHS21S1, ...) — Face-to-face +-
  Learning outcomes of the course

  Upon completion of this course, the student will be able to
  - identify and understand the different approaches of the sport operations management
  - to understand and explain the sport event management process
  - to understand the concepts of human resource management, organizational behavior, financial management and decision making strategies

  Prerequisites and co-requisites

  BBA in business or economics or sport or equal.

  Course contents

  - Sport operations management
  - Managing sport facilities
  - Risk assessment and security issues
  - Sport event planning process and event management

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Adequate 1
  You are able to understand the basic sport operations and facility management concepts. You are able to find relevant information and solve simple problems in relation to this area. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.
  
  Satisfactory 2
  You are able to solve basic operations and facility management related sport business problems in practice. You are capable of searching academic literature and other relevant information from different sources. You are able to utilize this information in satisfactory way. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 3 and 4

  Good 3
  You are able to analyze basic issues in operations and facility field and related sport business problems in practice. You are capable of review academic literature and other relevant information from different sources well. You are able to utilize this information in some level in a selected organization. You can combine the theoretical framework and practice. You can evaluate your work and develop your know-how. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.
  
  Very Good 4
  You are able to analyze complex issues in sport operations and facility management field and solve related sport business problems in practice. You are capable of critically review academic literature and other relevant information from different sources in a good manner. You are able to utilize this information in some level in developing sport events in a selected organization.You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

  Assessment criteria - grade 5

  Excellent 5
  You are able to solve problems related to sport operations and facility management and provide solutions in different operational issues. You are capable of critically review academic literature and other relevant information from different sources in an excellent manner. You are able to utilize this information in high level in developing sport events in a selected organization. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

  Further information

  The student completes a separate individual development assignment for a selected sport event, sport organization or sport facility according to assignment criteria and description.

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  Language of instruction

  English

  Location and time

  Fall semester, Thursday October 28th till Saturday October 30th 2021.
  
  Helsinki office - Töölönlahden koulutuskampus, Room 319, Mannerheimintie 15, 00260 Helsinki

  Planned learning activities, teaching methods and guidance

  Students participate in lectures (physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.
  
  Lectures, assignments, individual studies.

  Learning materials and recommended literature

  Schwarz, Eric C.; Shibli, Simon; Hall, Stacey A. (2015), Sport Facility Operations Management : A Global Perspective, 2nd Ed. eBook.
  
  Additional Material: Selected case studies.

  Lecturer(s)

  Aila Ahonen, Brian Jordan

  Working life cooperation

  Development assignment for a selected sport event, sport organization or sport facility in co-operation with the employee or other sport organisation.

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  No exam, no retake.

  Timing

  18.10.2021 - 05.12.2021

  Learning assignments and student workload

  On-campus days 25 hours
  Individual study 50 hours
  Assignments 40 hours
  Virtual studies 20 hours

  Enrollment

  02.08.2021 - 17.09.2021

  Content scheduling

  3 days intensive contact study period in October.
  Online studies and distance learning (individual studies) period October - December.

  Groups

  • YHS21S1
  • ZJA21SHYS
  • YHS21VS

  Alternative learning methods

  Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

  Seats

  0 - 45

  Assessment methods

  Avoin AMK 10
  Vaihto-opiskelijat 10 (not translated)

  Degree Programme

  Master's Degree Programme in Sport Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Economic and Financial Management of Sport (YHSW0500-3002),
       27.09.2021 – 14.11.2021,  5 cr  (YHS20S1, ...) — Face-to-face +-
  Learning outcomes of the course

  Upon completion of this course a student will be able to
  -Assess financial systems, markets, and basic business organizational structures in the sport context.
  -Analyze financial statements and metrics pertinent to sound financial management of a sport organization.
  -Apply capital budgeting decision-making tools in a sport context.
  -Identify new sources of value that can incrementally increase a sport organizations resources.

  Prerequisites and co-requisites

  BBA in business or economics or sport or equal.

  Course contents

  The economic and financial management approaches used in sport organizations
  -Financial statements
  -Risk and uncertainty
  -Time value of money
  -Budgeting
  -Economic impact of sport
  -Valuation of sport assets

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Adequate 1
  You are able to identify and define economic and financial concepts, but you struggle to apply them to sport business cases. You can read academic literature with a basic understanding of the main points. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.
  
  Satisfactory 2
  You are able to identify and define economic and financial concepts, but have some difficulty applying them to sport business cases. You can generally understand related academic literature, but struggles to connect the main points with the course objectives. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 3 and 4

  Good 3
  You are able to generally understand and apply economic and financial concepts to sport business cases with few errors and understand related academic literature. You can combine the theoretical framework and practice. You can evaluate your work and develop your knowhow. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.
  
  Very Good 4
  You are able to understand and apply economic and financial concepts to sport business cases, You are able to analyze sports finance related academic literature in a very good manner. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

  Assessment criteria - grade 5

  Excellent 5
  You are able to precisely understand and apply economic and financial concepts to sport business cases. You can critically analyze sport finance related academic literature in an excellent manner. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

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  Language of instruction

  English

  Location and time

  Fall semester.

  Planned learning activities, teaching methods and guidance

  Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.
  
  Lectures, online webinars, assignments, individual studies.

  Learning materials and recommended literature

  Winfree, J.A., Rosentraub, M.S., Mills, B.M. and Zondiak, M. (2018). Sports Finance and Management, 2nd Edition. Available as e-book in JAMK Library.
  Other literature and all relevant readings will be given at the beginning of the course.

  Lecturer(s)

  Kevin Heisey, Aila Ahonen

  Campus

  Main Campus

  Internationality

  Visiting professor from abroad in charge of this course. International tasks among the assignments.

  Timing

  27.09.2021 - 14.11.2021

  Learning assignments and student workload

  On-campus days 25 hours
  Individual study 50 hours
  Assignments 40 hours
  Virtual studies 20 hours

  Enrollment

  02.08.2021 - 17.09.2021

  Content scheduling

  3 days intensive contact study period in October. NOTE online FALL 2020.
  Online studies and distance learning (individual studies) period October - December.

  Groups

  • YHS20S1
  • YHS21VS

  Alternative learning methods

  Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

  Seats

  0 - 45

  Assessment methods

  Instructor in charge: Professor Dr Kevin Heisey, California, USA.
  
  Open UAS: 5
  Exchange students: 10

  Degree Programme

  Master's Degree Programme in Sport Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Sports Law (YHSW0300-3002),
       15.11.2021 – 17.12.2021,  5 cr  (YHS20S1, ...) — Face-to-face +-
  Learning outcomes of the course

  Upon completion of this course the student should
  - have a basic understanding of the Sports Law as it applies to amateur and professional sports in global contexts;
  - develop a familiarization with sport laws and recognize different ways legal issues in sports are dealt in the global arena;
  -recognize the legal positions of different sport bodies;
  -understand and articulate principles of ethical behavior in international sports;
  -be able to identify and analyze legal issues affecting sport business, athletes, managers and sports clubs;
  -read and understand legal documents and contracts relevant to international sports; and
  - apply general Sports Law principles for sport business operations.

  Prerequisites and co-requisites

  BBA in business or economics or sport or equal.

  Course contents

  • Governing bodies of international sports, Court of Arbitration for Sport and dispute resolution;
  • Individual athlete contracts, player transfers and agent/manager- player contracts;
  • Doping / drug use and testing;
  • Intellectual property, including copyright and trademark protection;
  • Gambling and bribery;
  • Contractual issues related to media rights, events and sponsorships.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Adequate 1
  You are able to demonstrate the basic theoretical and conceptual knowledge and define central concepts fairly clearly. You are able to describe the problem and somehow interpret and analyse complex business issues in question. You are able to support your argumentation with some basic academic literature and other relevant information. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.
  
  Satisfactory 2
  You are able to give some evidence on theoretical and conceptual knowledge and define central concepts.
  Ypu are able to define the problem but have difficulties in interpretation and analysing of the complex business issues and legal problems arising and is not able to evaluate them from multiple perspectives. You are able to review academic literature and other relevant information from legal and academic sources in a satisfactory way. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 3 and 4

  Good 3
  You can demonstrate theoretical and conceptual knowledge clearly. You can define central concepts well. You display fairly good command of the subject area. You are able to interpret and analyse complex business issues and legal problems arising from multiple perspectives fairly well and find academic literature and other relevant information from legal and academic sources to support his argumentation. You can combine the theoretical framework and practice. You can evaluate your work and develop your knowhow. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.
  
  Very good 4
  You can demonstrate solid and right theoretical and conceptual knowledge. You can define central concepts accurately. You display a good command of the subject area. You are able to interpret and analyse complex business issues and legal problems arising from multiple perspectives well and critically review academic literature and other relevant information from legal and academic sources in a good manner. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

  Assessment criteria - grade 5

  Excellent 5
  You can demonstrate theoretical and conceptual sports law knowledge in detail. You can define central concepts with precision. You display a clear command of the subject area. You are able to interpret and analyse complex sport business issues and legal problems arising from multiple perspectives and critically review academic literature and other relevant information from legal and academic sources in an excellent manner. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

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  Language of instruction

  English

  Location and time

  Fall semester, JAMK main campus, online platform.

  Planned learning activities, teaching methods and guidance

  Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities.
  
  
  Lectures, online webinars, assignments, individual studies.

  Learning materials and recommended literature

  Gardiner et al., Sports Law, 4th edition, available as an e-book in JAMK Library.
  
  Journal articles and case studies will be given at the beginning and during the course.

  Lecturer(s)

  Mira Enqvist, Aila Ahonen

  Campus

  Main Campus

  Internationality

  Online guest lectures from JAMK Sport Management partner universities.

  Timing

  15.11.2021 - 17.12.2021

  Learning assignments and student workload

  Individual study 60 hours
  Assignments 55 hours
  Virtual studies 20 hours

  Enrollment

  02.08.2021 - 17.09.2021

  Content scheduling

  Online studies and distance learning (individual studies) period November-January.
  Lecturer in charge Mira Enqvist, Master's in Law, trained at the bench.

  Groups

  • YHS20S1
  • YHS21VS

  Alternative learning methods

  Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

  Seats

  0 - 45

  Assessment methods

  Open UAS: 5
  Exchange students: 10

  Degree Programme

  Master's Degree Programme in Sport Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Leadership Dynamics (YZWZ0220-3005),
       21.10.2021 – 31.12.2021,  5 cr  (YHS21S1, ...) — Face-to-face +-
  Learning outcomes of the course

  You will understand different leadership theories and models and their differences, and you will be able to apply them to practical work. You define key leadership practices and describe them from the perspective of your job role. You understand the importance of ethical leadership. You will identify and assess your leadership and emotional intelligence and interaction skills and benefits, and identify your key areas for development. You will test practical dialogue skills in interaction and discussions.

  Prerequisites and co-requisites

  - (not translated)

  Course contents

  Leadership theories
  Current phenomena of leadership
  Ethical aspects of leadership
  Emotional intelligence and emotions
  Communication and interaction skills
  Dialogue and dialogue tools/skills

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Adequate 1
  The theory of the subject matter as summarised by the student is appropriate for the subject matter or work role, but it does not form an overall view. The student describes and distinguishes essential concepts. The student outlines a development project. The student finds a partial solution to the problem but is unable to illustrate the results. Matters are discussed in a list-like and summarising manner. Independent thinking is lacking. The reporting follows JAMK’s reporting instructions partially.
  
  Satisfactory 2
  The student applies theory within the subject matter, limited from the perspective of the subject matter or work role. The student has selected and defined the essential concepts. The student designs a development project. The student finds a partial solution to the problem. They illustrate the results. The examples demonstrate understanding and independent thinking, but the connections between theoretical knowledge and the examples are insufficient. The report mostly follows JAMK’s reporting instructions.

  Assessment criteria - grade 3 and 4

  Good 3
  You present theory that is relevant and delineated. You are able to follow and analyse the development and/or research in your field of expertise. You are able to analyse and structure theoretical information and concepts. You lead or plan a research, development or innovation initiative, applying new methods. You develop the operations of the organisation by finding alternative solutions to a problem. Theory and practice are combined through your thinking. The report is illustrative and includes analysis. The report follows JAMK’s reporting instructions (may contain occasional errors).
  
  Very good 4
  You produce an overall view from the essential theories in the subject matter, which you reflect on in a critical manner. You are able to follow and analyse the development and international research in your field of expertise. You are able to consider the essential concepts in relation to each other. You lead or plan a research, development or innovation initiative that produces a solution for a practical problem. You demonstrate and justify the usability of your results. The report is written in a consistent, justified and illustrative manner. It contains reflection and criticism. The report follows JAMK’s reporting instructions. There may be minor deficiencies with some details.

  Assessment criteria - grade 5

  Excellent 5
  You are able to create new information. You are able to follow and analyse the development and international research in the fields of expertise. You reflect on the matter at a social level. You are able to define the essential concepts related to the special competence of the field in relation to each other. You lead or plan a research, development or innovation initiative that produces and analyses new information and reforms the practices in complex and unpredictable operating environments. You utilise methods from research and development operations, and display creative thinking. The report has created new perspectives or overall views by combining things in a new way. The text displays the ability for critical thinking and the skill of communicating the results. The report follows JAMK’s reporting instructions.

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  Language of instruction

  English

  Location and time

  Leadership Dynamics - Seminar-Journey calendar
  
  Check-in session: Duration 45-60 min.
  Online on Zoom => Friday 05.11.2021 at 6 pm !!! Helsinki Time Zone !!!
  
  
  SEMINAR days are planned to happen in the presence
  (of course, we follow the Covid-situation and changes can happen according to it)
  
  
  Friday 19th November 2021 from 2.00 pm to 7.00 pm
  Saturday 20th November 2021 from 10.00 am to 3.00 pm
  
  Check-out session: Duration 45-60 min.
  Online on Zoom => Friday 03.12.2021 at 6 pm !!! Helsinki Time Zone !!!

  Planned learning activities, teaching methods and guidance

  The course will appear on your MOODLE space during the 1st week of November (Week 44)
  
  The course is meant as an intensive seminar/workshop journey where the student experience:
  1. Experiential learning /
  2. Individual & Collective Coaching /
  3. Network activation /
  4. Executive process and follow up /
  5. Awareness-based leadership & decision making.

  Learning materials and recommended literature

  As guiding books:
  
  - Daft, R. 2015-2018. The Leadership Experience, 6h or 7th Edition – CENGAGE Learning 2015-2018
  - Northouse, P. 2016. Leadership: Theory and Practice. Sage Publications.
  A topical non-fiction book on human leadership.
  
  Other:
  Teacher's publications & material.

  Lecturer(s)

  Marcella Zoccoli

  Campus

  Main Campus

  Timing

  21.10.2021 - 31.12.2021

  Learning assignments and student workload

  The passing of the course requires active participation on seminar days (check-in & check-out sessions included) + at least 60% of the assignments-project activities (detailed info will be offered during the check-in session)
  
  - Self-reflective journal individual (30%)
  period 05.11 - 03.12.2021
  - Project-base collective work or workshop training (30%)
  - Development plan individual assignment (40%)
  delivery safeline 10.12.2021

  Enrollment

  02.08.2021 - 17.09.2021

  Content scheduling

  Leadership Dynamics
  
  Overview & ''Polaroid'' on Leadership theories & styles
  Leadership Total Awareness
  Emotional intelligence & other human intelligences
  Communication & Intra- and Interdependent relational skills
  Leading in the present Change towards a transformative Future

  Groups

  • YHS21S1
  • ZJA21SHYS
  • YHS21VS

  Seats

  0 - 45

  Assessment methods

  Avoin amk 10 are included in the total capacity (spots)
  Exchange students: 5

  Degree Programme

  Master's Degree Programme in Sport Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö

Academic year 2022 - 2023

There is no implementations attached to this degree programme.