Master's Degree Programme in Sport Business Management

Academic year 2022 - 2023

Research-based Development (YZWZ0110-3025),
12.09.2022 – 20.11.2022, 5 cr (YHS21S1, ...) — Online learning +-
Learning outcomes of the course

Purpose of the course
The purpose of this course is to understand the meaning of an research-based development and to get own toolkit for development activities

Competences
Ethical competence
Learning and information management competence
Entrepreneurship, innovation and working community competence

Learning outcomes
After completing this course, you will understand the difference between scientific research and research-based development. You understand the principles of research-based development,, its methodological starting points. You know the process of research-based development. You master and are able to apply some working life development methods in development activities at your filed of practice. You understand the importance of research ethics and good scientific practice in research-based development.

Course contents

The starting points and methodology of research-based development
Research ethics and the responsible conduct of research
Process and management of research-based development
Research and development methods, data collection and data analysis
Assessment as part of research-based development

Assessment criteria

Assessment criteria - grade 1 and 2

Sufficient 1
The student understands the differences and similarities between research-based development and academic research. The student is able to describe the different stages of the development process and choose methods suitable for their research/development topic. The student understands the significance of research ethics in research-based development.

Satisfactory 2
The student understands the differences and similarities between research-based development and academic research. The student describes the stages of the development process and chooses methods suitable for their development topic, and reflects on and assesses their suitability with the help of literature. The student understands the significance of research ethics in research-based development.

Assessment criteria - grade 3 and 4

Good 3
The student is able to compare the differences and similarities between research-based development and academic research. The student is able to analyse development processes, methods suitable for their development topic, and reflects on and assesses their suitability with the help of literature. The student understands the significance of research ethics in research-based development.

Very good 4
The student compares the similarities and differences between research-based development and academic research in a diverse way. The student describes the stages of the development process with justifications, applies methods suitable for their development topic, and reflects on and assesses their suitability critically and with the help of literature.The student understands the significance of research ethics in research-based development.

Assessment criteria - grade 5

Excellent 5
The student is able to critically assess research-based development. The student describes the stages of the development process with justifications, applies methods suitable for their development topic, and critically assesses their suitability for development work in the field. The student understands the significance of research ethics in research-based development.

Further information

The course can be studied by using studification combining study & work in accordance with the
JAMK Degree regulation 17 § the guidelines for identifying and recognizing competence and the JAMK processes.

Language of instruction

English

Location and time

Five intensive webinars will be held on Monday evenings via ZOOM at 18-20. The exact days will show in Peppi.

Planned learning activities, teaching methods and guidance

The primary modes of delivery are online webinars (lectures, workshops, presentations), distance learning (e.g. preparations and presentations) and blended learning via Moodle workspace.

Learning materials and recommended literature

Veal, A.J. and Darcy, S. 2014. Research methods in Sport studies and sport management, A practical guide. Routledge.
Dodd, S-J. & Epstein, I. 2012. Practice-based research in social work: a guide for reluctant researchers. London; New York: Routledge.
Bryman, A.& Bell,E. 2015. Business research methods. Oxford: Oxford University Press cop.
Yin, R. K. 2018. Case study research and applications: Design and methods. Los Angeles: Sage.

Lecturer(s)

Pia Kreus, Aila Ahonen

Exam dates and re-exam possibilities

No exam.

Timing

12.09.2022 - 20.11.2022

Learning assignments and student workload

You will be required to required to invest 135 hours approximately and the break up of the total time is as below:
Lectures: 40 hours
Data Analysis Lab Session: 15 Hours
Assignment Preparations: 40 Hours
Examination Preparations: 30 Hours
Miscellaneous: 10 Hours

Enrollment

01.08.2022 - 02.09.2022
Groups
- YHS21S1
- YBB21S1
Alternative learning methods

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing. The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Seats

0 - 45

Assessment methods

Avoin amk 5 (not translated)

Degree Programme

Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

Mode of delivery

Online learning

Share of virtual studies

5 cr
Credits
- 5 cr
Unit

School of Business
Qualitative Research (YZWZ0130-3005),
09.01.2023 – 26.03.2023, 5 cr (ZJA23KH, ...) — Online learning +-
Learning outcomes of the course

You have an overall picture of epistemological and ontological considerations of qualitative research and its methodology. You can identify the applicability of various types of qualitative data and methods for solving different types of research questions. You understand the strengths and the weaknesses of qualitative research and have an ability to conduct a qualitative research and assess it as well as its applicability to your own field of research and development work.

Prerequisites and co-requisites

Bachelor's degree

Course contents

Qualitative researches information theoretic basis, defining the research topic and the research task / problem, qualitative research process, the main data collection methods in qualitative research, different types of literature review, the main methods of data analysis in qualitative research, the reliability and validity of qualitative research, qualitative research ethical issues

Assessment criteria

Assessment criteria - grade 1 and 2

1 (Sufficient): You know the theoretical basis of qualitative research as well as the strengths and weaknesses. You identify different types of qualitative data and methods that are applicable to different types of research tasks solving. You understand how to evaluate qualitative research. You know how qualitative research has been applied in research and development.

2 (Satisfactory): You apply the theoretical basis of qualitative research. You are able to identify and select the various kinds of qualitative data and methods, which are applicable to different types of research tasks solving. You can apply qualitative research in your own field.

Assessment criteria - grade 3 and 4

3 (Good): You master the theoretical basics, strengths and weaknesses of qualitative research. You are able to analyze the suitability of different qualitative data and methods, in your own field research. You can analyze the qualitative research and its suitability in your field of research and development.

4 (Very good): You are able to synthetize and summarize theoretical basics, strengths and weaknesses of qualitative research. You are able to create new knowledge by utilizing qualitative data and methods. You are able to create new knowledge by utilizing qualitative research in your own field.

Assessment criteria - grade 5

5 (Excellent): You are able to determine critically the reasons for the qualitative research information theoretical foundations and methods. You evaluate strengths and weaknesses of qualitative research. You can evaluate a variety of qualitative data and methods for the purpose of different types of research tasks solving. You evaluate critically qualitative research and its applicability in their own field of research and development.

Language of instruction

English

Lecturer(s)

Juha Ruuska

Timing

09.01.2023 - 26.03.2023

Enrollment

01.11.2022 - 05.01.2023
Groups
- ZJA23KH
- YHS21S1
- YBB21S1
Seats

0 - 40

Assessment methods

Open UAS 5

Degree Programme

Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

Mode of delivery

Online learning

Share of virtual studies

5 cr
Credits
- 5 cr
Unit

School of Business
Brand Management (YHYYM310-3010),
05.09.2022 – 13.11.2022, 5 cr (YHO21S1, ...) — Face-to-face +-
Learning outcomes of the course

Branding is as important for culture and politics as it once was for market commodities. But what is it that makes brands and branding powerful? What explains the global diffusion of branding techniques? Or at an even more fundamental level, what is a brand? How do we go about building a brand? How do we go about managing a brand that already exists? What are the challenges that managers, marketing firms and consumers face when interacting with brands? How do different stakeholders created and maintain brands in dynamic environments? These are some of the questions that this course will attempt to answer. In this course, we will examine multiple theoretical perspectives on ‘brand’ and will understand how each theoretical approach involves a different brand management toolkit. We will approach branding from multiple perspectives – from rational branding to emotional branding to cultural branding.

To complement the theoretical foundations, we will discuss real life strategic challenges that brand and their managers face and learn from the success and failure of particular brand strategies. We will also understand how brands and brand management have evolved in the 21st century and what are the key ethical, environmental and socio-cultural implications of brand management’s evolutionary trajectory. We will explore concepts such as unique selling proposition (USP), mindspace positioning, cultural brand strategy and performance metrics such as brand equity, brand love, share of voice.

Upon completion of the course, students should be able to • Apply appropriate branding theories and toolkits to solve practical case studies • Critically evaluate different approaches to measure brand performance • Align epistemological assumptions with appropriate approach • Exhibit fluency with the building blocks of branding strategies • Identify appropriate segmentation strategieson appropriate bases, define targets and relevant brand positioning techniques • Understand the evolutionary trajectory of consumer brand management

Prerequisites and co-requisites

Bachelor's degree

Course contents

We will examine the strategic importance of brand development in driving organizational success. The topics
covered will explore the development of brand practices across key company functions and strategic corporate
initiatives including: product launch, reorganization, competitive threat, identity development, communications
and customer experiences.

Assessment criteria

Assessment criteria - grade 1 and 2

Sufficient 1
You demonstrate theoretical and conceptual knowledge to identify and analyze brand management using the given case. You know partly how to apply information in decision making. You know the meaning of brand management in strategic management. The theory base is limited.

Satisfactory 2
You are able to select and apply appropriate approaches to analyze own brand management problems and utilize them. You write a quite modest report.

Assessment criteria - grade 3 and 4

Good 3
You analyze critically the problems of brand management of own organization and devise solutions to these problems and communicate them also internationally. You are able to write an almost impeccable report, which includes discussions of organizational level and/or own expertise level.

Very good 4
You analyze critically the problems of brand management of own organization and change and develop the practices of the brand management. You are able to write a quality report, which includes also international references.

Assessment criteria - grade 5

Excellent 5
You develop a new practical solution of the brand management with a connection to the strategic management of the organization. You write a high-quality, printable and reflecting report with constructive criticism, which includes several international references.

Further information

The lecturer of the course will be informed later in January 2021

Language of instruction

English

Location and time

Physical class in Rajakatu campus from 05.09.2022 to 13.11.2022.

Planned learning activities, teaching methods and guidance

The course follows face-to-face learning method where students participate in lectures, workshops and other study activities organized in classroom.

Learning materials and recommended literature

Keller, K. L. 2012. Strategic Brand Management. Building, Measuring and Managing Brand Equity, 4th edition, NJ: Prentice-Hall.

Additional Material / Recommended Reading Material

Kapferer, J.N. 2012. The New Strategic Brand Management. Advanced Insights & Strategic Thinking. Fifth Edition.
Keller K., Aperia, T. & Georgeson, M., 2012, Strategic Brand Management: A European Perspective. Prentice-Hall.

The teacher incharge will provide you with the lecture notes lectures note that contains academic literature, videos, blogs, short article, etc. related to the focused topic are

Lecturer(s)

Sunday Olaleye

Exam dates and re-exam possibilities

The final item of assessment in the brand management course is the individual project. For an individual project, students need to develop a brand marketing communication plan. The brand communication plan include use of marketing communication tool both traditional and digital tools to build brand.
For students to prepare a brand marketing communication plan, they may consider one question of their choice from the lists below:

a) As a customer, you are the recipient of brand marketing communication, select a company that you like and describe its brand marketing communication, secondary association and suggest the ways to improve it?
or
b) If you are working in a company then you may consider this: What kind of brand marketing communication your company is using to build its brand and suggest the ways to improve it?
or
c) If you want to open your own company: Make a brand marketing communication plan for your own company using marketing communication tools both traditional and digital to build brand and secondary association.

General instruction
The plan should be a maximum of ten pages in length (including cover page and contents). The plan should be written according to JAMK reporting instructions.

Timing

05.09.2022 - 13.11.2022

Learning assignments and student workload

135 hours
- Lessons 32 h
-Assignments, presentations 48
-Independent reading and research 55

Enrollment

01.08.2022 - 04.09.2022
Groups
- YHO21S1
- YMJ21S1
- YBB22VS
- ZJA22SH
- YHS21S1
- YBB21S1
Seats

0 - 45

Assessment methods

avoin amk 5 (not translated)

Degree Programme

Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Sport Business Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in International Business Management

Mode of delivery

Face-to-face
Credits
- 5 cr
Unit

School of Business
Sport Operations and Facility Management (YHSW1000-3003),
01.10.2022 – 30.11.2022, 5 cr (ZJAYHS22S1, ...) — Face-to-face +-
Learning outcomes of the course

Upon completion of this course, the student will be able to
- identify and understand the different approaches of the sport facilities planning and operations
- differentiate various types of sport facilities according to their history, specific characteristics, functions and requirements of the various stakeholders
- identify, differentiate and evaluate the different stages „planning“, „financing“, „construction“ and „operation“ of a sport facility
- recognise relationships between a sport facility’s location, its structural conditions and its operation
- identify critical factors of sport facility management and compare and evaluate various practical examples

Prerequisites and co-requisites

BBA in business or economics or sport or equal.

Course contents

- Overview of the Historic Development of Selected Sport Facility Types
- Typical Features of Selected Sport Facility Types
- Life-Cycle of Sport Facilities
- Feasibility Study as Basis for Planning of a Sport Facility
- Significance of Architecture and Room Layouts for Operations
- Stakeholder of Sport Facilities and Their Requirements
- Interdependencies between „Construction“ and „Operation“ => Business Planning
- Sustainability and Sport Facilities
- Marketing of Sport Facilities

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
You are able to understand the basic sport operations and facility management concepts. You are able to find relevant information and solve simple problems in relation to this area. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Satisfactory 2
You are able to solve basic operations and facility management related sport business problems in practice. You are capable of searching academic literature and other relevant information from different sources. You are able to utilize this information in satisfactory way. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You are able to analyze basic issues in operations and facility field and related sport business problems in practice. You are capable of review academic literature and other relevant information from different sources well. You are able to utilize this information in some level in a selected organization. You can combine the theoretical framework and practice. You can evaluate your work and develop your know-how. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very Good 4
You are able to analyze complex issues in sport operations and facility management field and solve related sport business problems in practice. You are capable of critically review academic literature and other relevant information from different sources in a good manner. You are able to utilize this information in some level in developing sport events in a selected organization.You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria - grade 5

Excellent 5
You are able to solve problems related to sport operations and facility management and provide solutions in different operational issues. You are capable of critically review academic literature and other relevant information from different sources in an excellent manner. You are able to utilize this information in high level in developing sport events in a selected organization. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Further information

The student completes a separate individual development assignment for a selected sport event, sport organization or sport facility according to assignment criteria and description.

Language of instruction

English

Location and time

Fall semester.

Helsinki office - Töölönlahden koulutuskampus, Mannerheimintie 15, 00260 Helsinki

Planned learning activities, teaching methods and guidance

Students participate in lectures (physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.

• Interactive lectures
• Application Exercises
• Case studies
• Self-study
• Facility Visits

Learning materials and recommended literature

Schwarz, Eric C.; Shibli, Simon; Hall, Stacey A. (2015), Sport Facility Operations Management : A Global Perspective, 2nd Ed. eBook.

Additional Material: Selected case studies and recommended books'.

Lecturer(s)

Pia Kreus, Aila Ahonen, Louise Bielzer

Working life cooperation

Development assignment for a selected sport event, sport organization or sport facility in co-operation with the employee or other sport organisation.

Exam dates and re-exam possibilities

No exam, no retake.

Timing

01.10.2022 - 30.11.2022

Learning assignments and student workload

On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours

Enrollment

01.08.2022 - 04.09.2022

Content scheduling

3 days intensive contact study period in October.
Groups
- ZJAYHS22S1
- YHS22S1
- YHS22VS
Alternative learning methods

Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

Seats

0 - 45

Assessment methods

Open UAS 5 (included in total)

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face
Credits
- 5 cr
Unit

School of Business
Economic and Financial Management of Sport (YHSW0500-3003),
26.09.2022 – 13.11.2022, 5 cr (ZJA22SH, ...) — Face-to-face +-
Learning outcomes of the course

Upon completion of this course a student will be able to
-Assess financial systems, markets, and basic business organizational structures in the sport context.
-Analyze financial statements and metrics pertinent to sound financial management of a sport organization.
-Apply capital budgeting decision-making tools in a sport context.
-Identify new sources of value that can incrementally increase a sport organizations resources.

Prerequisites and co-requisites

BBA in business or economics or sport or equal.

Course contents

The economic and financial management approaches used in sport organizations
-Financial statements
-Risk and uncertainty
-Time value of money
-Budgeting
-Economic impact of sport
-Valuation of sport assets

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
You are able to identify and define economic and financial concepts, but you struggle to apply them to sport business cases. You can read academic literature with a basic understanding of the main points. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Satisfactory 2
You are able to identify and define economic and financial concepts, but have some difficulty applying them to sport business cases. You can generally understand related academic literature, but struggles to connect the main points with the course objectives. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You are able to generally understand and apply economic and financial concepts to sport business cases with few errors and understand related academic literature. You can combine the theoretical framework and practice. You can evaluate your work and develop your knowhow. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very Good 4
You are able to understand and apply economic and financial concepts to sport business cases, You are able to analyze sports finance related academic literature in a very good manner. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria - grade 5

Excellent 5
You are able to precisely understand and apply economic and financial concepts to sport business cases. You can critically analyze sport finance related academic literature in an excellent manner. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Language of instruction

English

Location and time

Face-to-face lectures will be held as follows:

Lecture 1: Thu 27.10. at 12:00-18:00
Lecture 2: Fri 28.10. at 09:00-16:00
Lecture 3: Sat 29.10. at 09:00-14:00

Planned learning activities, teaching methods and guidance

Lectures
Literature
Video material
Exercises and assignments
Guidance and feedback

Learning materials and recommended literature

Winfree, J.A., Rosentraub, M.S., Mills, B.M. and Zondiak, M. (2018). Sports Finance and Management, 2nd Edition. Available as e-book in JAMK Library.

Lecturer(s)

Aila Ahonen, Aki Laaksonen

Exam dates and re-exam possibilities

The course does not include an exam.

Timing

26.09.2022 - 13.11.2022

Learning assignments and student workload

Allocation of time on various tasks and student work load in total 135 h
Lectures 16 h
Independent familiarization with literature and videos 38 h
Independent exercises and assignments 81 h

Enrollment

01.08.2022 - 04.09.2022

Content scheduling

Lectures
Lecture 1: Thu 27.10. at 12:00-18:00 | 6hrs
Lecture 2: Fri 28.10. at 09:00-16:00 | 6hrs
Lecture 3: Sat 29.10. at 09:00-14:00 | 4hrs

Exercises and assignments
Groups
- ZJA22SH
- YHS21S1
- YHS22VS
Alternative learning methods

Accreditation (replacement and inclusion)
Recognition of informal learning
Studification

Further instructions can be found in the Degree Regulations and in the Bachelor's Degree study guide.

Seats

0 - 40

Assessment methods

The assessment of the course is based on the following credits:
1) exercises and assignments (100%, 5 ECTS)

Open UAS 5

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face
Credits
- 5 cr
Unit

School of Business
EASM Student Seminar (YHSW0002-3002),
01.09.2022 – 30.09.2022, 5 cr (YHS21S1) — Face-to-face, Online learning +-
Learning outcomes of the course

Upon completion of this course you will
- gain new knowledge and expertise in international sport management
- advance his/her international network
- learn how to interact in multicultural academic sport management environment
- take part in international high quality sport management conference

Prerequisites and co-requisites

Sport business management studies in JAMK.

Course contents

Current issues in sport management field
Sport Management game
European Sport Management Conference EASM
(NOTE: seminar content may vary each year)

Assessment criteria

Assessment criteria, passed/failed

Participation in the student group presentation and activities during the student seminar
Participation in EASM European Sport Management Conference.
Learning and travel diary reflecting learning outcomes.

Language of instruction

English

Location and time

Places vary according to EASM European Sport Management Conference. In year 2023 conference is in Belfast.

Planned learning activities, teaching methods and guidance

EASM Student Seminar takes place with EASM Conference in September, It includes intensive week in the conference destination. The seminar consists lectures, group work, student presentations, conference sessions.

Learning materials and recommended literature

Will be given in the seminar.

Lecturer(s)

Aila Ahonen

Internationality

International seminar and conference study abroad.

Timing

01.09.2022 - 30.09.2022

Learning assignments and student workload

15 h Lectures
30 h Group work
20 h Study tours
30 h Conference participation
40 h Individual study

Enrollment

01.08.2022 - 04.09.2022

Content scheduling

Conference is in September.
Groups
- YHS21S1
Seats

0 - 6

Assessment methods

Separate applications to Sport Management lecturers need to be handed in by the end of April.
International seminar and conference organised by European Association for Sport Management.

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face, Online learning

Share of virtual studies

1 cr
Credits
- 5 cr
Unit

School of Business
Quantitative Research (YZWZ0120-3009),
09.01.2023 – 26.03.2023, 5 cr (ZJA23KH, ...) — Online learning +-
Learning outcomes of the course

You know basics of quantitative research and some methodology. You understand the strengths and the weaknesses of quantitative research. You have an ability to conduct a quantitative research and assess it as well as its applicability to your own field of research and development work. You can identify the applicability of various types of quantitative data and methods for solving different types of research questions.

Prerequisites and co-requisites

Bachelor's degree

Course contents

Epistemological grounds of quantitative research, definition of the research topic, formulation of the research questions, process of quantitative research, methods of data collection, main analysis methods for Master's thesis, reliability of quantitative research, ethics in quantitative research.

Quantitative Research
Hypotheses testing
Populations and samples,
Normality assumption of data,
Descriptive statistics,
Correlational analysis
Regression analysis (simple, linear),
T-tests and ANOVA
Validity and reliability of data, assumptions of parametric data
Logistic regression and non-linear regression,
Explorative Factor analysis,
Non-parametric tests
Revisiting assumptions of parametric data
Multi-collinearity, Autocorrelation and Heteroscedasticity

Assessment criteria

Assessment criteria - grade 1 and 2

Sufficient 1: You demonstrate an understanding of the epistemological grounds of quantitative research as well as its strengths and weaknesses. You recognize different quantitative materials and methods that are suited for the solution of different types of research assignments. You have basic preparedness to carry out quantitative research. You perceive how quantitative research is assessed.

Satisfactory 2 : You demonstrate an understanding of the epistemological grounds of quantitative research as well as its strengths and weaknesses. You recognize and are able to select different quantitative materials and methods that are suited for the solution of different types of research assignments. You have basic preparedness to carry out quantitative research. You perceive how quantitative research is assessed and apply the information to the research and development work of your own field.

Assessment criteria - grade 3 and 4

Good 3: You demonstrate an understanding of the epistemological grounds of quantitative research as well as its strengths and weaknesses. You select and justify your choice of quantitative material and methods that are suited to solving the research assignments of your thesis. You have good preparedness to carry out quantitative research. You can assess quantitative research and apply the information to the research and development work of your own field.

Very good 4: You specify with justifications the epistemological grounds and methods of your quantitative research. You competently examine the strengths and weaknesses of quantitative research. You assess the suitability of different quantitative materials and methods to solving different types of research assignments. You have very good preparedness to carry out quantitative research. You assess quantitative research and its applicability to the research and development work of your own field.

Assessment criteria - grade 5

Excellent 5:
You specify with justifications the epistemological grounds and methods of your quantitative research. You competently examine the strengths and weaknesses of quantitative research. You assess the suitability of different quantitative materials and methods to solving different types of research assignments. You have excellent preparedness to carry out quantitative research. You critically assess quantitative research and its applicability to the research and development work of your own field.

Language of instruction

English

Location and time

The course is held in the spring semester.

Planned learning activities, teaching methods and guidance

The primary modes of delivery are face-to-face learning (lectures, workshops, presentations), and hyflex learning mode.

Learning materials and recommended literature

Quantitative Research
Hypotheses testing
Populations and samples,
Normality assumption of data,
Descriptive statistics,
Correlational analysis
Regression analysis (simple, linear),
T-tests and ANOVA
Validity and reliability of data, assumptions of parametric data
Logistic regression and non-linear regression,
Explorative Factor analysis,
Non-parametric tests
Revisiting assumptions of parametric data
Multi-collinearity, Autocorrelation and Heteroscedasticity

Study Material
Lecture slides and spreadsheets, research articles and videos.
Text Book Discovering Statistics Using IBM SPSS Statistics (5th Edition) by Andy Field Publishers: SAGE Publishing
ISBN-13: 978-1526436566, ISBN-10: 1526436566
Technology
Microsoft Excel, SPSS

Lecturer(s)

Osmo Laitila, Aila Ahonen

Exam dates and re-exam possibilities

Research articles-based assignment (50% weight)-Individual work: Each one of you must choose one research article. You may choose the article either from RESEARCH ARTICLES folder available in the Moodle or pick one by yourself.

In the case of former, you must reserve your article via the Discussion Forum message thread only.

In the latter case, you must receive my consent regarding the article before you proceed. After I give my consent then mention the details of your chosen article in the Discussion Forum in the same message thread mentioned before. The basic criterial of the selection of the article is that it must have review of literature, hypotheses, methodology, analysis (descriptive and inferential) and of course discussion.

Whatever the case may be no two or more students can choose the same article.

You are required to analyze the following issues in your presentation: research questions/objectives, hypotheses, methodology, analysis, finding and implications, any limitations.

You are required to submit a word file (1200 or more words).

2. Online written examination (50% weight)
Based on contents studied in the lecture slides and recommended research articles, there will a one hour long online written examination. You will be required to attempt two out of three questions.

Internationality

There are several possibilities to participate in the international projects.

Timing

09.01.2023 - 26.03.2023

Learning assignments and student workload

Lectures 27 h
Assignments 54 h
Independent study 54 h
Total 135h ( one credit equals 27 hours of student work)

Enrollment

01.11.2022 - 05.01.2023
Groups
- ZJA23KH
- ZJAYSP22S1
- YHS21S1
Seats

5 - 30

Assessment methods

Open UAS 5

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Online learning

Share of virtual studies

5 cr
Credits
- 5 cr
Unit

School of Business
Managerial Accounting (YZWZ0230-3009),
09.01.2023 – 10.03.2023, 5 cr (ZJAYHS22S1, ...) — Face-to-face +-
Learning outcomes of the course

You are aware of the current academic debates and practitioners discourses in the discipline of managerial accounting and you are also able to observe and analyze them in the real life. You display an ability to critically follow and analyze the information in the field and area of study. You recognize the challenges in the discipline managerial accounting and you are able to develop your knowledge and practical skills in managerial accounting. You are able to evaluate, develop and reform managerial accounting practices in a business organization.

Learning Outcomes: The purpose of the Management Accounting course is to enhance your knowledge and understanding, and intellectual skills principally in the field of accounting data analysis, which can be subsequently applied to make interpretations and draw inferences in the field of corporate finance, corporate governance and financial management.
The course aims to develop the following Intended Learning Outcomes (ILOs):
- 1. Applied Business Skills (IBBUS)
Analyzing the financial statements of corporates to ascertain their financial health by applying various techniques and methods learned in the field of Management Accounting and Economics in different business situations to solve challenging business problems optimize planning and risk management strategies.
-2 Skills in Critical and Analytical Understanding (IBCRI)
Reviewing academic literature critically, analyzing and evaluating financial and other business data, deliberating diverse approaches, comparing the resultant outcomes, and making value additive informed business decisions and action plans. Understanding of the true, objective and unbiased financial information that helps managers to plan, revise and revisit their business strategies, financial targets, policy formulation, and planning process. The process of understanding how financial accounting information assists to make the corporate decision-making process is a core element of this course.
-3 Communication Skills (IBCOM)
Communicating the inferences made and interpretations drawn based on the financial data analysis responsibly, effectively and professionally in English, including in written reports, presentations, formal correspondence, and on social media.
-4 Intercultural Collaboration Skills (IBCOL)
Participating enthusiastically in inter- and multicultural settings, demonstrating team building and leadership skills, and implementing conflict resolution skills in numerous situations.
-5 Ethical Conduct (IBETH)
Promoting moral and ethical mindset and conduct to ascertain and disclose true and unbiased financial health of the companies. Safeguarding interests of different stakeholders in an unbiased manner to promote corporate value system which is humane, fair and equitable.
The purpose of the Management Accounting course is to enhance your knowledge and understanding, and intellectual skills principally in the field of management accounting and more importantly their linkages with the issues pertaining to corporate finance, and strategy.
According to above-mentioned Intended Learning Outcomes (ILOs) you will find exposure to numerous situations, whereby you record and present financial accounting data in such a manner that the users of financial accounting statements can know about the real financial health of the firm being analyzed. The true, objective and unbiased financial information help managers to plan and revise their business strategies, check financial health, policy formulation and planning process. The process of understanding how financial accounting information assists to make corporate decision-making process is a core element of this course. You are also expected to understand different management accounting functions and applications, diverse management accounting techniques, methods and tools in different business situations in order to solve challenging business problems. You will understand the relevance of the high-quality accounting information and their multiple interpretations in the business life, which ultimately optimize planning, strategies, risk management and business-decision making.
You are further expected to understand that accounting is not isolation of overall business strategy of corporates. You will create and produce indicators describing the success of operations based on cause/consequence logic, as well as able to collect information pertaining to corporates needed for measurement. You will identify the economic requirements and the resource requirements related to personnel, necessary to achieve the abovementioned objectives. You will use budget information as a tool for examining and evaluating the results and analyze financial risks of a firm and manage them.

Prerequisites and co-requisites

Bachelor's degree

Course contents

Theoretical aspects of accounting, financial statement analysis, financial performance measurement, regulatory framework, corporate governance and ethical issues of accounting, financial ratio analysis, corporate valuation, balanced scorecard as a tool for strategic budgeting, economic value added (EVA), cost concepts, absorption costing, pricing, planning and budgeting, fundamental of financial management, capital investment appraisal, financial risk management, cash flow, forecasting, sensitivity analysis.

Assessment criteria

Assessment criteria - grade 1 and 2

1 (Adequate) The theory of the subject matter is appropriate for the subject matter or work role, but it does not form an overall view. You describe and distinguish essential concepts. You outline a development project. You find a partial solution to the problem but are unable to illustrate the results. Matters are discussed in a list-like and summarising manner. Independent thinking is lacking. The reporting follows JAMK’s reporting instructions partially.

2 (Satisfactory) You apply theory within the subject matter, limited from the perspective of the subject matter or work role. You have selected and defined the essential concepts. You design a development project. You find a partial solution to the problem. You illustrate the results. The examples demonstrate understanding and independent thinking, but the connections between theoretical knowledge and the examples are insufficient. The report mostly follows JAMK’s reporting instructions.

Assessment criteria - grade 3 and 4

3 (Good) You present theory that is relevant and delineated. You are able to follow and analyse the development and/or research in your field of expertise. You are able to analyse and structure theoretical information and concepts. You lead or plan a research, development or innovation initiative, applying new methods. You develop the operations of the organisation by finding alternative solutions to a problem. Theory and practice are combined through your thinking. The report is illustrative and includes analysis. The report follows JAMK’s reporting instructions (may contain occasional errors).

4 (Very good) You produce an overall view from the essential theories in the subject matter, which you reflect on in a critical manner. You are able to follow and analyse the development and international research in your field of expertise. You are able to consider the essential concepts in relation to each other. You lead or plan a research, development or innovation initiative that produces a solution for a practical problem. You demonstrate and justify the usability of your results. The report is written in a consistent, justified and illustrative manner. It contains reflection and criticism. The report follows JAMK’s reporting instructions. There may be minor deficiencies with some details.

Assessment criteria - grade 5

5 (Excellent) You are able to create new information. You are able to follow and analyse the development and international research in the fields of expertise. You reflect on the matter at a social level. You are able to define the essential concepts related to the special competence of the field in relation to each other. You lead or plan a research, development or innovation initiative that produces and analyses new information and reforms the practices in complex and unpredictable operating environments. You utilise methods from research and development operations, and display creative thinking. The report has created new perspectives or overall views by combining things in a new way. The text displays the ability for critical thinking and the skill of communicating the results. The report follows JAMK’s reporting instructions.

Assessment criteria, passed/failed

You must get at-least 45 marks to get one grade (pass the course).

Language of instruction

English

Location and time

Face-to-face lectures will be held as follows:

Lecture 1: Thu 16.2.2023 at 12:00-18:00
Lecture 2: Fri 17.2.2023 at 09:00-16:00
Lecture 3: Sat 18.2.2023 at 09:00-14:00

Planned learning activities, teaching methods and guidance

Lectures
Literature
Video material
Exercises and assignments
Guidance and feedback

Learning materials and recommended literature

Brown, M.T., Rascher, D.A., Nagel, M.S. & McEvoy, C.D. (2017). Financial Management in the Sport Industry, 2nd Edition. Routledge. (3rd edition is also applicable)

Other chosen material, will be informed.

Lecturer(s)

Aki Laaksonen

Campus

Main Campus

Exam dates and re-exam possibilities

The course does not include an exam.

Timing

09.01.2023 - 10.03.2023

Learning assignments and student workload

Allocation of time on various tasks and student work load in total 135 h
Lectures 16 h
Independent familiarization with literature and videos 38 h
Independent exercises and assignments 81 h

Enrollment

01.11.2022 - 05.01.2023

Content scheduling

Lectures:
Lecture 1: Thu 16.2.2023 at 12:00-18:00 | 6hrs
Lecture 2: Fri 17.2.2023 at 09:00-16:00 | 6hrs
Lecture 3: Sat 18.2.2023 at 09:00-14:00 | 4hrs

Assignments and exercises
Groups
- ZJAYHS22S1
- YHS22S1
Alternative learning methods

Accreditation (replacement and inclusion)
Recognition of informal learning
Studification

Further instructions can be found in the Degree Regulations and in the Master's Degree study guide.

Seats

0 - 25

Assessment methods

The assessment of the course is based on the following credits:
1) exercises and assignments (100%, 5 ECTS)

Open UAS 5 (included in total capacity)

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face
Credits
- 5 cr
Unit

School of Business
Global Leadership and Culture (YHIHV400-3003),
20.03.2023 – 21.05.2023, 5 cr (ZJAYBB22S1, ...) — Face-to-face +-
Learning outcomes of the course

This course is designed to:
1. Increase you understanding of the concept of culture and its effects on their working relationships by understanding the complex facets of culture. ”Culture” is a very large, complex concept with many ways of understanding and analyzing it. A basis of mutual understanding is necessary before a meaningful discussion of company management frameworks and impact of culture/diversity on working relationships can take place.
2. Increase your understanding about the role and the effects of culture and diversity in working environments, dealing with cross-cultural diversity in a management framework as opposed to a purely communicative perspective. When experiencing diversity and cultural problems in a company context, analysis of the framework to manage working together and problem solving is necessary, otherwise solutions are unfocused and lack an appropriate context of understanding.
3. Increase self-awareness of cultural assumptions, and to apply these to problem-solving. We are often unaware of cultural assumptions until we are confronted with differences. Through the ”out-of-the-box” approach to analyzing culture via maps of the world, some cultural assumptions over time will be discussed. To increase understanding of our own cultural assumptions, an understanding of cultural context is necessary.
4. Develop insights that will help to facilitate cultural and diversity management competence. By applying learning and developing improvements or solutions to real experiences, you will assess ideas and their outcomes, thus putting into practice parts of the process of diversity management.

Prerequisites and co-requisites

Bachelor's degree

Course contents

You will be asked to bring in examples of diversity / international cultural problems that you have experienced in the workplace. You will decide on specific topics that you will present in teams. In order for you to be able to be more self-critical and objective about your experiences, we will discuss how the breadth and complexity of the topic can be understood and analyzed. The various definitions of culture shows how so many perspectives can create conflict of understanding, but also gives possibilities to for understanding contexts for cultural conflicts. You will learn to understand how various cultures think differently both in various countries and over time, and how “culture” is inseparable from history, politics, societal issues and even geography and technology; you reflect and shape cultural attitudes and assumptions. The goal is for you to understand that culture is fluid and changing, calling into question existing assumptions of rigid cultural frameworks. The outcome of this part is a critical thinking of cultural assumptions/behavior as well as a self-assessment of personal cultural contexts. We will also focus on theoretical inputs dealing with diversity / cultural issues in the workplace, and a management framework which is needed to create a context for managing cultural diversity. We will discuss various kinds of work groups, international and individual impacts on teamwork, various diversity issues (e.g. age, gender, homogeneity / heterogeneity) that impact the work groups, as well as a company’s responsibility in creating the framework for work groups. The goal here is for the students to understand that cultural openness and diversity in a company requires a conscious framework. At the end of this course, you will be asked to apply learning from the theoretical inputs to the personal experiences. Critical thinking and self-assessment as well as the definitions and framework topics from the previous lectures will be applied to your diversity / international cultural management working experiences introduced in the beginning. In groups, you will apply course learning and present your analyses of a select number of experiences introduced in the first part. You will need to explain the reasons these problems have occurred within an international socio-historical-cultural context. You will analyze the company’s and employees’ roles and responsibilities for the cause. And finally, you will recommend steps for improvement or frameworks for solutions. The goal behind this is to show how solutions or improvements can be created by application of theoretical frameworks and changes in cultural thinking.

Assessment criteria

Assessment criteria - grade 1 and 2

Sufficient 1: You show only a sufficient knowledge of the material and concepts but fail to show a convincing ability to apply the knowledge to real life situation nor to communicate the concepts in an effective manner. There are challenges in complying with JAMK reporting instructions.
Satisfactory 2: You show satisfactory knowledge of the material and concepts and attempt to apply the knowledge to real life situation. You can communicate the concepts responsibly. There are some issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3: You show good knowledge of material and concepts and are able to apply it well to real life situation. You can communicate it responsibly in an effective way. There are some issues in complying with JAMK reporting instructions.
Very good 4: You show very good knowledge of material and concepts and are able to apply it innovatively to real life situation. You can communicate it responsibly in an effective way. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 5

You show exceptional knowledge of subject material. You demonstrate the ability to apply the material to real-life situations and challenges in a critical manner with superior communications skills, complying fully with JAMK reporting instructions.

Language of instruction

English

Location and time

The course will be implemented during 20.3.2023 - 21.5.2023.

The contact sessions will be held on two weekends 31.3.-1.4. and 21.4.-22.4. (Friday 14-20 and Saturday 9-14). Please notice, that there will be no streaming from the sessions.

Planned learning activities, teaching methods and guidance

Contact meetings
Flipped learning
Independent studying and learning assignments
Group work and workshops
Group discussions and peer learning
Self-reflection

Guidance will be available during the course as follows:
Introduction and guidance to course themes and assignments
Guidance of group work and group discussions
Group specific feedback
Peer guidance
Personal guidance and feedback on the individual assignment

Learning materials and recommended literature

Browaeys, Marie-Joelle and Price, Roger. Understanding Cross-Cultural Management. 2nd Edition, Prentice Hall: 2011.

French, Ray. Cross-Cultural Management in Work Organisations, Chartered Institute of Personnel and Development: London, 2007.

Lecturer(s)

Kirsi Kemell

Working life cooperation

Visiting lecturers
Case studies

Campus

Main Campus

Exam dates and re-exam possibilities

-

Timing

20.03.2023 - 21.05.2023

Learning assignments and student workload

Lectures 22h
Assignments and independent study 113h
Total 135h
(one credit equals 27 hours of student work)

Enrollment

01.11.2022 - 05.01.2023

Content scheduling

Independent orientation work
Contact sessions with flippeed learning and group work
Individual assignment
Groups
- ZJAYBB22S1
- YHS21S1
- YHS22S1
- YBB22S1
- YBB21S1
- YBB23VK
Seats

0 - 45

Assessment methods

Exchange students: 10

Degree Programme

Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

Mode of delivery

Face-to-face
Credits
- 5 cr
Unit

School of Business
Leadership Dynamics (YZWZ0220-3013),
14.10.2022 – 31.12.2022, 5 cr (ZJAYHS22S1, ...) — Online learning +-
Learning outcomes of the course

You will understand different approaches to leadership by exploring theories and models, and you will be able to expand and apply them to practical work. You can learn key leadership practices and describe them from the perspective of your job role or interest of study. You understand the importance of an ethical attitude to leadership. You will identify and assess your leadership and emotional intelligence and interaction skills and benefits, and identify your key areas for development. You will experience & test practical communications skills through interaction and discussions.

Prerequisites and co-requisites

- (not translated)

Course contents

Leadership theories & styles
Current phenomena of leadership
Ethical attitude to leadership
Emotional intelligence and emotions
Communication and interaction tools & skills

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
The theory of the subject matter as summarised by the student is appropriate for the subject matter or work role, but it does not form an overall view. The student describes and distinguishes essential concepts. The student outlines a development project. The student finds a partial solution to the problem but is unable to illustrate the results. Matters are discussed in a list-like and summarising manner. Independent thinking is lacking. The reporting follows JAMK’s reporting instructions partially.

Satisfactory 2
The student applies theory within the subject matter, limited from the perspective of the subject matter or work role. The student has selected and defined the essential concepts. The student designs a development project. The student finds a partial solution to the problem. They illustrate the results. The examples demonstrate understanding and independent thinking, but the connections between theoretical knowledge and the examples are insufficient. The report mostly follows JAMK’s reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You present theory that is relevant and delineated. You are able to follow and analyse the development and/or research in your field of expertise. You are able to analyse and structure theoretical information and concepts. You lead or plan a research, development or innovation initiative, applying new methods. You develop the operations of the organisation by finding alternative solutions to a problem. Theory and practice are combined through your thinking. The report is illustrative and includes analysis. The report follows JAMK’s reporting instructions (may contain occasional errors).

Very good 4
You produce an overall view from the essential theories in the subject matter, which you reflect on in a critical manner. You are able to follow and analyse the development and international research in your field of expertise. You are able to consider the essential concepts in relation to each other. You lead or plan a research, development or innovation initiative that produces a solution for a practical problem. You demonstrate and justify the usability of your results. The report is written in a consistent, justified and illustrative manner. It contains reflection and criticism. The report follows JAMK’s reporting instructions. There may be minor deficiencies with some details.

Assessment criteria - grade 5

Excellent 5
You are able to create new information. You are able to follow and analyse the development and international research in the fields of expertise. You reflect on the matter at a social level. You are able to define the essential concepts related to the special competence of the field in relation to each other. You lead or plan a research, development or innovation initiative that produces and analyses new information and reforms the practices in complex and unpredictable operating environments. You utilise methods from research and development operations, and display creative thinking. The report has created new perspectives or overall views by combining things in a new way. The text displays the ability for critical thinking and the skill of communicating the results. The report follows JAMK’s reporting instructions.

Language of instruction

English

Location and time

WEBINAR & WORKSHOP days are planned to happen on ZOOM platform
The teacher zoom classroom link will be given close to the start of the course via Peppi's e-mail
The course will be displayed on Moodle in late September.

This course is FULLY ONLINE on ZOOM
Please note webinar & workshop days are:

Friday 18.11.2022 from 14.30 pm to 19.30 pm
Saturday 19.11.2022 from 10.00 am to 15.00 pm
Saturday 10.12.2022 from 10.00 am to 16.00 pm

Planned learning activities, teaching methods and guidance

The course is meant as an intensive seminar/workshop journey where the student experience:
1. Experiential learning
2. Individual & Collective Coaching
3. Network activation
4. Executive process and follow up
5. Awareness-based leadership & decision making

Learning materials and recommended literature

As guiding books:

- Daft, R. 2015-2018. The Leadership Experience, 6h or 7th Edition – CENGAGE Learning 2015-2018
- Northouse, P. 2016. Leadership: Theory and Practice. Sage Publications.
A topical non-fiction book on human leadership.

Other:
Teacher's publications & material

Lecturer(s)

Marcella Zoccoli

Campus

Main Campus

Timing

14.10.2022 - 31.12.2022

Learning assignments and student workload

The passing of the course requires active participation on seminar & workshop days

- Individual work 30%
- Project-base collective work or workshop training 70%

Enrollment

01.08.2022 - 04.09.2022

Content scheduling

Leadership Dynamics

Overview & ''Polaroid'' on Leadership theories & styles
Leadership Total Awareness
Emotional intelligence & other human intelligences
Communication & Intra- and Interdependent relational skills
Leading in the present Change towards a transformative Future
Groups
- ZJAYHS22S1
- YHS22S1
- YHS22VS
Seats

0 - 45

Assessment methods

Avoin amk 10 (sisältyy max-määrään) (not translated)

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Online learning

Share of virtual studies

5 cr
Credits
- 5 cr
Unit

School of Business
Marketing and Service Design in Sport Events (YHSW0100-3004),
05.09.2022 – 31.10.2022, 5 cr (ZJAYHS22S1, ...) — Face-to-face +-
Learning outcomes of the course

Upon completion of this course the student will be able to
- Apply fundamental marketing concepts to the sport industry
- Create sport marketing and communication plans based on customer insights and data
- Evaluate markets and apply this information in marketing development

Prerequisites and co-requisites

BBA in business or economics or sport or equal.

Course contents

- Sport and event marketing fundamentals
- Sport marketing strategies and planning
- Modern customer relationship management in sport marketing
- Sport events and value creation
- Service and experience design in sport events
- Sport business intelligence and use of research data in marketing decisions

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
You are able to understand only the basic sport marketing concepts. You can find some relevant information in this area. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Satisfactory 2
You are capable in solving basic marketing related sport business problems in practice. You are capable of searching academic literature and other relevant information from different sources, and can utilize this information in a satisfactory way. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You are able to analyze basic issues in sport marketing field and solve marketing related sport business problems in practice. You are capable of review academic literature and other relevant information from different sources well. You are able to utilize this information in some level in developing sport marketing in a selected organization. You can combine the theoretical framework and practice. You can evaluate your work and develop your know-how. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very good 4
You are able to analyze complex issues in sport marketing field and solve marketing related sport business problems in practice. You are capable of critically review academic literature and other relevant information from different sources in a good manner. You are able to utilize this information in some level in developing sport marketing in a selected organization. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria - grade 5

Excellent 5
You are able to analyze complex issues in sport marketing field and solve marketing related sport business problems in practice. You are capable of critically review academic literature and other relevant information from different sources in an excellent manner. You are able to utilize multiple sources of evidence and data in developing sport marketing in a selected organization. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Language of instruction

English

Location and time

Course is implemented during fall semester 2022.
Course begins 5th of September 2022 and ends 31st of October 2022.
Intensive on-campus study period will take place 15 September - 17 September on Jamk main campus in Jyväskylä.

Planned learning activities, teaching methods and guidance

Course is a hybrid on-campus and online study entity combining face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other related study activities. On-campus studies are organized as intensive 3 day period.

The student completes a separate individual marketing development assignment for a selected sport event, sport organization or athlete according to assignment criteria and description. Individual marketing development assignment constitutes the main item of student assessment (80 %). In addition, the student prepares a pre-assignment as a introductory task for the course topics. Pre-assignment will be evaluated according to assignment criteria and description and constitutes small portion of the student assessment (20 %).

Learning materials and recommended literature

Shank, M. & Lyberger, M. (2015) Sports Marketing : a strategic perspective. 5th edition. Routledge. (e-book)
Nielsen. (2022) Fans are changing the game. Global sports marketing report. (provided upon starting the course)
Green, F. (2021) Winning with data in the business of sports: CRM and analytics

Additional academic articles and case studies given at the beginning of the course.

Lecturer(s)

Osmo Laitila, Aila Ahonen

Working life cooperation

Individual marketing development task is expected to be connected to students' own work and/or area of marketing development in their respective sports organizations or related organizations.

Campus

Main Campus

Exam dates and re-exam possibilities

No exam.

Timing

05.09.2022 - 31.10.2022

Learning assignments and student workload

Pre-assignment and preparations 25 hours
On-campus lectures and online studies period 25 hours
Individual studies and course development assignment 65 hours
Virtual studies 20 hours

Enrollment

01.08.2022 - 04.09.2022

Content scheduling

Pre-assignment and preparations 5th-15th September, 2022.
On-campus lectures and studies 15th-17th September, 2022.
Individual marketing development assignment 17th Sep. - 31st of Oct., 2022.
2 online webinars during independent studies period (17 Sep. - 31 Oct.)
Groups
- ZJAYHS22S1
- YHS22S1
- YHS22VS
Alternative learning methods

Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

Seats

0 - 45

Assessment methods

Open UAS 5 (included in total)

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face
Credits
- 5 cr
Unit

School of Business
Strategic Management in Sports (YHSW0400-3003),
01.03.2023 – 30.04.2023, 5 cr (ZJAYHS22S1, ...) — Face-to-face +-
Learning outcomes of the course

Upon completion of this course you will be able to
- critically analyze the relevant aspects of strategic management theory and practice as they relate to the management of sport organizations
- identify and analyze complex management problems in sport organization and provide solutions to them
- evaluate the strategic management process, different types of strategies and the role of performance measurement for sport businesses
- investigate the skills and knowledge applicable to the process of planning the future of an organization, with a focus on key concepts of strategic planning, strategy formulation, ethical and environmental analysis, strategy implementation and measurement

Prerequisites and co-requisites

BBA in business or economics or sport or equal.

Course contents

- Introduction to Strategy
- Organizational Behavior and Culture
- Leadership in Sport
- Industry and Competitive Analysis
- Strategic Planning in Sport Organization

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
You able to recognize the contribution that effective strategic management can make to the achievement of the organisation's strategic objectives. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Satisfactory 2
You are able to recognize the contribution that effective strategic management can make to the achievement of the organisation's strategic objectives. You are able to identify the different strategic needs of firms and the link between HR strategy and performance. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You know the contribution that effective strategic management can make to the achievement of the organisation's strategic objectives. You are able to recognise different strategic perspectives impacting the organisational performance. You understand how different strategies can contribute into sport business performance. You can combine the theoretical framework and practice. You can evaluate your work and develop your know-how. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very good 4
You know how to evaluate alternative conceptual frameworks for the analysis of key performance indicators. You are able to suggest and argument for alternative practices based on relevant theories. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria - grade 5

Excellent 5
You know how to create a development plan/a new strategy for a sport business. You are able to critically evaluate and suggest improvement ideas for management practises and are able find solutions that are well argument and built on topical practises and academic literature and research. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Language of instruction

English

Location and time

Spring semester.

Planned learning activities, teaching methods and guidance

Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.

Lectures, online webinars, assignments, individual studies.

Learning materials and recommended literature

Selected academic articles and other readings. The reading list will be published prior to the course.

Lecturer(s)

Pia Kreus, Tara Mahoney, Aila Ahonen

Campus

Main Campus

Internationality

Visiting professor from abroad.

Timing

01.03.2023 - 30.04.2023

Learning assignments and student workload

On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours

Enrollment

01.11.2022 - 05.01.2023

Content scheduling

3 days intensive contact study period in March.
Online studies and distance learning (individual studies) period March-May.
Groups
- ZJAYHS22S1
- YHS22S1
- YHS23VK
- YBB23VK
Alternative learning methods

Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

Seats

0 - 45

Assessment methods

Instructor in charge: Professor Tara Mahoney, Cortland, NY, USA.

Exchange students: 5

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face
Credits
- 5 cr
Unit

School of Business
International Sport Tourism (YHSW0200-3003),
01.11.2022 – 31.12.2022, 5 cr (ZJAYHS22S1, ...) — Face-to-face, Online learning +-
Learning outcomes of the course

Upon completion of this course you will be able to:
- Apply key aspects of strategic management and marketing to manage or market a sport tourism organisation, activity or event.
- Design and manage global sport tourism events in a sustainable manner, leaving positive legacies and generating socio-economic development for host communities.
- Design instruments to generate positive image and brand reputation impacts for various stakeholders through sport tourism activities.

Prerequisites and co-requisites

BBA in business or economics or sport or equal.

Course contents

This course aims to extend the students understanding of this academic niche discipline in both theoretical and applied relevance, with topics including those specified below as well as related themes:

- Sport tourism: people, places and activities
- Sport tourism development and environmental and social sustainability
- Designing and managing sustainable sport events
- Bidding and hosting strategies for global sport tourism events
- Generating positive image and brand reputation through sport tourism activities
- Sport tourism niche markets: golf, adventure and extreme sport tourism
- Digitalisation and solutions for sustainable sport tourism

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
You are able to demonstrate the basic theoretical and conceptual knowledge of international sport tourism. You are able to identify the key concepts of subject area. You are able to describe the problem and somehow interpret and analyse business issues in question. You are able to support your argumentation with some basic academic literature and other relevant information. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Satisfactory 2
You are able to give some evidence of theoretical and conceptual knowledge and define central concepts.You display only superficial knowledge of the subject area. You are able to define the problem but have difficulties in interpretation and analysing of the complex business issues and problems from multiple perspectives. You are able to review academic literature and other relevant information from academic sources in a satisfactory way. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You can demonstrate your theoretical and conceptual knowledge clearly, and define the central concepts of international sport tourism. You display fairly good command of the subject area. You are able to interpret and analyse complex business issues and legal problems arising from multiple perspectives fairly well and find academic literature and other relevant information from legal and academic sources to support his argumentation. You can combine the theoretical framework and practice. You can evaluate your work and develop your knowhow. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very good 4
You can demonstrate solid understanding of right theoretical and conceptual knowledge, and define the central concepts of international sport tourism accurately. You are able to display a good command of the subject area. You are able to interpret and analyse complex business issues and legal problems arising from multiple perspectives well and critically review academic literature and other relevant information from business and academic sources in a good manner. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria - grade 5

Excellent 5
You can demonstrate the theoretical and conceptual knowledge of sport tourism in detail and define the central concepts of international sport tourism with precision. You can display a clear command of the subject area. You are able to interpret and analyse complex sport business issues and legal problems arising from multiple perspectives and critically review academic literature and other relevant information from legal and academic sources in an excellent manner. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Language of instruction

English

Location and time

Fall semester.

Planned learning activities, teaching methods and guidance

Course is on JAMK main campus; three intesive days in November. In addition, it uses distance learning methods where students participate in lectures (online), workshops and other study activities.

Lectures, online webinars, assignments, individual studies.

Learning materials and recommended literature

Higham, J. & Hinch, T. (2018). Sport tourism development. (3rd ed.). Briston: Channel View.

Knott, B. & Swart, K. (2018). Global tourism and the lure of mega-events. In: Dodds, M., Heisey, K. & Ahonen, A. (eds.). Routledge Handbook of International Sport Business. New York, N.Y.: Routledge: 293-303.

Additional Material
Knott, B., Fyall, A. & Jones, I. (2015). The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup. Journal of Destination Marketing and Management, 4: 46-56.
Weed, M.E. & Bull, C.J. (2009). Sports Tourism: Participants, policy and providers. (2nd ed.). Oxford: Elsevier.

Lecturer(s)

Brendon Knott, Aila Ahonen, Osmo Laitila, Brian Jordan

Campus

Main Campus

Exam dates and re-exam possibilities

No retake possibility.

Internationality

Visiting professor from abroad.

Timing

01.11.2022 - 31.12.2022

Learning assignments and student workload

On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours

Enrollment

01.08.2022 - 04.09.2022

Content scheduling

Online studies and distance learning (individual studies) period November-December.
Groups
- ZJAYHS22S1
- YHS22S1
- YHS23VK
- YBB23VK
Alternative learning methods

Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

Seats

0 - 45

Assessment methods

Exchange students: 5

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face, Online learning

Share of virtual studies

1 cr
Credits
- 5 cr
Unit

School of Business
Sport Entrepreneurship and Innovations (YHSW0600-3003),
09.01.2023 – 28.02.2023, 5 cr (ZJAYHS22S1, ...) — Face-to-face +-
Learning outcomes of the course

Upon completion of this course, you will be able to
- understand the global professionalization and commercialization of sport towards entrepreneurial organizations
- understand the importance of entrepreneurial orientation in sport organizations
- understand the concepts of sport entrepreneurship, social entrepreneurship and corporate social responsibility in sports

Prerequisites and co-requisites

BBA in business or economics or sport or equal.

Course contents

The aim of this course is to present sport entrepreneurship phenomenon and different approaches in relation to sport industry. The course introduces the themes below:
- sport development and commercialization
- unique features of sport business
- sport entrepreneurship and innovations
- entrepreneurial orientation in sport organizations
- social entrepreneurship and corporate social responsibility in sport enterprises
- growth entrepreneurship in sports

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
You understand the basic concepts of sport entrepreneurship. You are able to solve business problems in relation to sport entrepreneurship. You can find academic literature and other relevant information from academic and other sources. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Sufficient 2
You are able to identify the basic concepts and more advance theories of sport entrepreneurship. You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can find academic literature and other relevant information from academic and other sources. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can find academic literature and other relevant information from academic and other sources. You are capable of utilizing this information to entrepreneurial development in sport organization. You can combine the theoretical framework and practice. You can evaluate your work and develop your knowhow. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very good 4
You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can critically review academic literature and other relevant information from academic and other sources in a good manner. You are capable of utilizing this information to entrepreneurial development in sport organization. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria - grade 5

Excellent 5
You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can critically review international academic literature and other relevant information from academic and other sources in an excellent manner. You are capable of utilizing this information to entrepreneurial development in sport organization. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Language of instruction

English

Location and time

Spring semester, JAMK main campus, online platform.

Planned learning activities, teaching methods and guidance

Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures, workshops and other study activities. On-campus studies are organized as intensive 3 day period.

Lectures, online webinars, assignments, individual studies.

Learning materials and recommended literature

Ratten, Vanessa (2017), Sport Entrepreneurship, Developing and sustaining an entrepreneurial sports culture. eBook. Springer.

Additional Material: Selected journal articles and case studies will be given at the beginning of the course.

Lecturer(s)

Aila Ahonen, Thomas Persson

Campus

Main Campus

Exam dates and re-exam possibilities

No exam.

Internationality

Visiting professor from abroad.

Timing

09.01.2023 - 28.02.2023

Learning assignments and student workload

On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours

Enrollment

01.11.2022 - 05.01.2023

Content scheduling

3 days intensive contact study period in January.
Online studies and distance learning (individual studies) period January-March.
Groups
- ZJAYHS22S1
- YHS22S1
- YHS23VK
Alternative learning methods

Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

Seats

0 - 45

Assessment methods

Avoin amk 5 (included in total capacity) (not translated)

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face
Credits
- 5 cr
Unit

School of Business
Sports Law (YHSW0300-3003),
01.04.2023 – 31.05.2023, 5 cr (ZJA23KH, ...) — Face-to-face +-
Learning outcomes of the course

Upon completion of this course the student should
- have a basic understanding of the Sports Law as it applies to amateur and professional sports in global contexts;
- develop a familiarization with sport laws and recognize different ways legal issues in sports are dealt in the global arena;
-recognize the legal positions of different sport bodies;
-understand and articulate principles of ethical behavior in international sports;
-be able to identify and analyze legal issues affecting sport business, athletes, managers and sports clubs;
-read and understand legal documents and contracts relevant to international sports; and
- apply general Sports Law principles for sport business operations.

Prerequisites and co-requisites

BBA in business or economics or sport or equal.

Course contents

• Governing bodies of international sports, Court of Arbitration for Sport and dispute resolution;
• Individual athlete contracts, player transfers and agent/manager- player contracts;
• Doping / drug use and testing;
• Intellectual property, including copyright and trademark protection;
• Gambling and bribery;
• Contractual issues related to media rights, events and sponsorships.

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
You are able to demonstrate the basic theoretical and conceptual knowledge and define central concepts fairly clearly. You are able to describe the problem and somehow interpret and analyse complex business issues in question. You are able to support your argumentation with some basic academic literature and other relevant information. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Satisfactory 2
You are able to give some evidence on theoretical and conceptual knowledge and define central concepts.
Ypu are able to define the problem but have difficulties in interpretation and analysing of the complex business issues and legal problems arising and is not able to evaluate them from multiple perspectives. You are able to review academic literature and other relevant information from legal and academic sources in a satisfactory way. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You can demonstrate theoretical and conceptual knowledge clearly. You can define central concepts well. You display fairly good command of the subject area. You are able to interpret and analyse complex business issues and legal problems arising from multiple perspectives fairly well and find academic literature and other relevant information from legal and academic sources to support his argumentation. You can combine the theoretical framework and practice. You can evaluate your work and develop your knowhow. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very good 4
You can demonstrate solid and right theoretical and conceptual knowledge. You can define central concepts accurately. You display a good command of the subject area. You are able to interpret and analyse complex business issues and legal problems arising from multiple perspectives well and critically review academic literature and other relevant information from legal and academic sources in a good manner. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria - grade 5

Excellent 5
You can demonstrate theoretical and conceptual sports law knowledge in detail. You can define central concepts with precision. You display a clear command of the subject area. You are able to interpret and analyse complex sport business issues and legal problems arising from multiple perspectives and critically review academic literature and other relevant information from legal and academic sources in an excellent manner. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Language of instruction

English

Location and time

Spring semester, JAMK main campus, online platform.

Planned learning activities, teaching methods and guidance

Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures, workshops and other study activities.

Lectures, assignments, individual studies.

Learning materials and recommended literature

Gardiner et al., Sports Law, 4th edition, available as an e-book in JAMK Library.

Journal articles and case studies will be given at the beginning and during the course.

Lecturer(s)

Pia Kreus, Aila Ahonen

Working life cooperation

Guest lectures from the industry specialists.

Campus

Main Campus

Exam dates and re-exam possibilities

No exam, no retake.

Internationality

Online guest lectures from JAMK Sport Management partner universities.

Timing

01.04.2023 - 31.05.2023

Learning assignments and student workload

Individual study 60 hours
Assignments 55 hours
Virtual studies 20 hours

Enrollment

01.11.2022 - 05.01.2023

Content scheduling

Online studies and distance learning (individual studies) period April-May.
Groups
- ZJA23KH
- YHS21S1
- YHS23VK
- YHS22VS
Alternative learning methods

Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

Seats

0 - 40

Assessment methods

Open UAS: 5
Exchange students: 10

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face
Credits
- 5 cr
Unit

School of Business

Academic year 2023 - 2024

There is no implementations attached to this degree programme.

Master's Degree Programme in Sport Business Management

Master of Business Administration, 90 ECTS

Master of Business Administration

Academic year 2022 - 2023

Academic year 2023 - 2024

Key learning outcomes

Education content and professional growth and know-how

Flexible studies

Working life oriented learning

Career opportunities and employment

Qualifications

Further studies

Education planning