Master's Degree education

Master's Degree Programme in Sport Business Management

Master of Business Administration, 90 ECTS

Master of Business Administration

  • Degree Programme
  • Curricula
  • Implementations

Key learning outcomes

The principal focus of this sport business management programme is to enable the student to develop their professional skills, innovate new ideas and solve business problems in sport management field, develop sport organisations, and explore new business opportunities in the field of sport. The programme is for those, who after working some time either full time or voluntary basis in sport business industry, want to take their careers forward and upgrade their sport business management competences.

Education content and professional growth and know-how

The professional growth of students is led by a tutoring process which starts at the very beginning of the studies and continues until graduation. In this process students complete personal learning plans and discuss with their tutors about their needs for developing their target competences. The 90 ECTS programme is designed as obligatory core studies and optional studies. The tutoring discussion leads to making appropriate choices in optional studies. The core studies include the 10 ECTS management module, the 15 ECTS research and development module, and the 20 ECTS sport business management module. Courses in the management module and the research and development module aim to develop students' shared master competences, while courses in the sport business management module develop students' expertise in the sport business management field. In addition, students can take 15 ECTS of elective studies from sport business management electives or other available master level courses to develop their complementary competence. Students need to choose their topic for their 30 ECTS master thesis. Students are provided with personal supervision and guidance at master thesis seminars in making their theses.

Flexible studies

Students can do the studies at part-time (in 3 years) or full-time (in 1,5 years) based on their preference. Most of the courses are implemented by blending in-class activities with learning in virtual environments. Students can choose their electives from master level courses of other degree programmes or from CampusOnline, Edufutura, and Future Factory. Prior learning can be recognized via other master level studies or through work experience based on discussions with course instructors.

Working life oriented learning

Working life cooperation is an ongoing practice in the programme's curriculum as part-time students continuously reflect on their learning in the courses in the light of their current and previous experiences at their work experiences. Interaction with sport organisations is intensified during the master thesis stage when students target to develop practices at their work places or other sport organisations. Guest lecturing by industry professionals further enhance the working life cooperation.

Career opportunities and employment

Sport business is globally growing field of business and offers multiple job opportunties. The students are able to carry out managerial duties in demanding development projects, organize sporting events, manage marketing tasks and act as an entrepreneur both on national and international level.


There are no specific degree-related or statutory qualification requirements in the field.

Further studies

The master's degree of the university of applied sciences is a Master's degree of a University. The graduate may get the opportunity to continue their studies in the scientific or artistic studies of universities (§ 37/558/2009) as well as in vocational teacher studies at teacher education colleges. Students can also continue for example by applying for the corresponding follow-up training programs at foreign universities. A university of applied sciences also provides opportunities for continuing education in the form of specialisation studies, open studies, online study portal (CampusOnline) and working life-based continuing education.

Education planning

The learning outcomes laid down in the curriculum of the degree programme have been derived from the analysis of the operating environment produced by the School of Business, JAMK's own strategy, and the school's core competence areas. Planning has been carried out in cooperation with representatives from regional working life. The development proposals and course feedback submitted by the students of the degree programme have been considered in the development of the curriculum. Foreseeing international expertise takes place by comparing the contents of the educational offerings of partner universities and using the expertise of the visiting teachers. Representatives of the degree programme are closely involved in the activities of national and international networks, such as European Associaton for Sport Management, World Association for Sport Management, Finnish Research Institute for Olympic Sports and Finnish Athletics Federation.