Master's Degree Programme in Sport Business Management

Academic year 2020 - 2021

JAMK Leadership Programme in Silicon Valley, USA (YHIHV320-3001),
25.01.2021 – 31.05.2021, 5 cr (YBB20S1, ...) — Face-to-face, Online learning +-
Learning outcomes of the course

Purpose of the course
You will understand what makes Silicon Valley so different from the rest of the world. Is it because of risk-taking culture, the environment, communication and networking or access to capital?

Competences
Service business management competence
Business management competence
Internationalisation and communications competence
Entrepreneurship, innovation and working community competence

Learning outcomes
You will be able to recognize the interaction of Silicon Valley business institutions, culture, and environment with the behavior of individuals. You will also understand how the Government plays an important role in creating balanced ecosystems: policy making, role of convener, regulator, supporter, partnership building, place-making and walkable friendly neighborhoods, and connected infrastructure. You will know which sectors have drawn most venture capital and/or crowd sourced capital, and understand the process of raising early stage financing.

You will familiarize with some features of the American business culture. You will practice listening and speaking American English, and compose and deliver elevator speeches. You will be able to identify the business dynamics of cultural, gender/sexual, age-based, class, regional, national, transnational, and global identities and the similarities, differences, linkages, and interactions between them.

You will understand how social media fits into marketing, why it is important, and the applicability of various tools to use to develop a social media strategy, but also how to develop an integrated social media strategy, and how to measure social media's impact.

You will understand Importance of design and the user experience, and get familiar with theoretical versus practical application of customer service. You will also visit an exceptionally successful international start-up in Silicon Valley, a global well-known big company, and experience the excellence of services of the Californian recreation industry in the Pebble Beach area.

Prerequisites and co-requisites

You are able to communicate fluently in English

Course contents

The course contents include the online- orientation session, pre-assignment, 10 days study tour to Silicon Valley, USA in late November, and the post-assignment.

Assessment criteria

Assessment criteria - grade 1 and 2

Sufficient 1
You show only a sufficient knowledge of the objectives, material and concepts, but they are in need of further clarification. You fail to show a convincing ability to apply the knowledge to real life situation nor to recognize or communicate the concepts in an effective manner. You present the results superficially, in the form of a list and insufficiently. You summarize sources that are inadequately connected to the objectives of the report. You recognize the key concepts. You write unstructured text with many different repeated language and style errors. You follow JAMK’s reporting instructions insufficiently.

Satisfactory 2
You define the objectives too broadly, but define the key concepts. You show only a satisfactory knowledge of the material and concepts but fail to show a convincing ability to apply the knowledge to real life situation nor to communicate the concepts in an effective manner. You present partly illustrated results whose connection to the development tasks remains thin. There are minor shortcomings in the reporting. You demonstrate expertise. You write partly unstructured text with occasional language and style errors. You follows JAMK’s reporting instructions with mistakes.

Assessment criteria - grade 3 and 4

Good 3
You show good knowledge of material and concepts and are able to communicate these in an effective way. You define the principle objectives relevant for development work back at home. You delineate the topics form several different viewpoints and justify them. You use current, reliable international sources. You use key concepts fluently. You describe the data and its analysis sufficiently. You present conclusions and duly substantiated further action proposals based on them to your own work back at home. You demonstrate convincing expertise. You write structured text with occasional language and style errors. You follow JAMK’s reporting instructions.

Very good 4
You show very good knowledge of material and concepts. You define relevant objectives that have been delineated clearly. You delineate the topics from several different viewpoints. You choose source material that is diverse, current, reliable and relevant. You analyze and compare the key concepts of each subject and prepare summaries of them. You describes the data and its analysis systematically. You present results in a logical, well-reasoned and illustrative manner. You write text in fluent and almost error-free formal style. You follow JAMK’s reporting instructions.

Assessment criteria - grade 5

Excellent 5
You define challenging objectives with a new viewpoint that have been delineated clearly. You delineate the topics of the assignments with critical justification and assessment. You show exceptional knowledge of subject material. You master consistently the key concepts defined. You discuss concepts critically and insightfully. You demonstrate the ability to apply the material to real-life situations and challenges with superior communications skills. You report convincingly, presenting a logically coherent whole. You substantiate the relationship between theory, lectures and visits with insightful and critical reasoning and interpretation. You present a carefully reasoned analysis making versatile use of the data. You demonstrate critical thinking in writing. By connecting own work and discussion of theory you present conclusions that are versatile and to the point as well as further actions and development task in your own company/organization. You follow JAMK’s reporting instructions as well as ability to connect your own work to the development of the professional work back at home organization/company.

Language of instruction

English

Location and time

Online meetings via Zoom in the last week of November . Exact online times will be informed to all participants later.

San Jose State University, USA February 12 February 19, 2021

Planned learning activities, teaching methods and guidance

Webinars before the study tour and face to face teaching in USA

Learning materials and recommended literature

Ramnarayan, S. (2012). Marketing in a world of digital sharing: Are you drowning in social media noise and chaos? MARS Publishing.The Silicon Valley Edge,AuthorsChong Moon Lee, William F. Miller, Marguerite Gong Hancock, Hnery S. Rowen isbn 0 – 8047-4063- 1

What makes Silicon Valley tick

Lecturer(s)

Risto Korkia-Aho

Internationality

JAMK partner university San José State University, Silicon Valley, USA

Timing

25.01.2021 - 31.05.2021

Learning assignments and student workload

Pre-assignments 20h Study Tour 55h Individual report = Post-assignment 40h Literature 20h Total 135h ( one credit equals 27 hours of student work)

Content scheduling

Online meetings via Zoom in the last week of November Exact online times will be informed to all participants later.

San Jose State University, USA February 12 February 19 , 202
Groups
- YBB20S1
- YSV19S1
- YHS19S1
- YBB19S1
- YHO19S1
- YMJ20S1
- YSY19SM
- YHV19S1
- YSY19SJ
- YHS20S1
- YSY19SK
- YHO20S1
- YSY19ST
- YMJ19S1
- YMV19S1
- YKM19S1
Alternative learning methods

NONE

Seats

0 - 20

Assessment methods

The academic content of the course is designed with the professors of San José State University, California.
The visits each year vary and they are organized via various business network connections in USA.
Students are responsible for costs of their accommodation and flights.

Degree Programme

Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Sport Business Management, Master's Degree Programme in Business Network Management, Master’s Degree Programme in Music, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in Business Network Management, Master's Degree Programme in Business Network Management, Master's Degree Programme in International Business Management, Master’s Degree Programme in Health Care and Social Services

Mode of delivery

Face-to-face, Online learning

Share of virtual studies

2 cr
Credits
- 5 cr
Unit

Liiketoimintayksikkö
EASM Student Seminar (YHSW0002-3001),
01.08.2020 – 31.07.2021, 5 cr — Face-to-face, Online learning +-
Learning outcomes of the course

Upon completion of this course you will
- gain new knowledge and expertise in international sport management
- advance his/her international network
- learn how to interact in multicultural academic sport management environment
- take part in international high quality sport management conference

Prerequisites and co-requisites

Sport business management studies in JAMK.

Course contents

Current issues in sport management field
Sport Management game
European Sport Management Conference EASM
(NOTE: seminar content may vary each year)

Assessment criteria

Assessment criteria, passed/failed

Participation in the student group presentation and activities during the student seminar
Participation in EASM European Sport Management Conference.
Learning and travel diary reflecting learning outcomes.

Language of instruction

English

Location and time

Places vary according to EASM European Sport Management Conference. In year 2020 the conference is virtual and students can register for the conference for free. Student seminar does not take place.

Planned learning activities, teaching methods and guidance

Lectures, group work, student presentations, conference sessions.

Lecturer(s)

Aila Ahonen

Learning materials and recommended literature

Will be given in the seminar.

Internationality

International seminar and conference study abroad.

Timing

01.08.2020 - 31.07.2021

Learning assignments and student workload

15 h Lectures
30 h Group work
20 h Study tours
30 h Conference participation
40 h Individual study

Content scheduling

Conference is in September.

Seats

0 - 6

Assessment methods

Separate applications to Sport Management lecturers need to be handed in by the end of April.
International seminar and conference organised by European Association for Sport Management.

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face, Online learning

Share of virtual studies

1 cr
Credits
- 5 cr
EASM Summer School (YHSW0001-3002),
01.05.2021 – 31.05.2021, 5 cr (YHS19S1, ...) — Face-to-face +-
Learning outcomes of the course

The aim of this study abroad is to give an overview of international sport marketing aspects, e.g. in the field of fan behavior, value creation for customers, sponsorship and sports and media.

The other aim for students of this study abroad is to build an international network among other sport business students and academics.

Course contents

The course content vary depending on the year and handles some of the example approaches below.
- International Sport Marketing and Management
- Leadership in Sport Management
- Innovations in Sport Marketing & Sport Management
- Sponsoring as marketing strategy
- Consumer relations
- Sport Sponsorship
- Modern Sport Marketing and Consumer Behavior

Assessment criteria

Assessment criteria, passed/failed

Pass of the written exam at the last day of the EASM Summer School, evaluated by the organiser.
Participation in the student group presentation and activities during the summer school.
Learning diary reflecting learning outcomes.

Language of instruction

English

Lecturer(s)

Aila Ahonen

Timing

01.05.2021 - 31.05.2021
Groups
- YHS19S1
- YHS20S1
Seats

0 - 20

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face
Credits
- 5 cr
Unit

Liiketoimintayksikkö
Managerial Accounting (YZWZ0230-3002),
15.01.2021 – 03.04.2021, 5 cr (YBB20VK, ...) — Face-to-face +-
Learning outcomes of the course

You are aware of the essential current theories of managerial accounting and are able to apply them to your work. You display an ability to critically follow and analyse the information in the field and area of study. You recognise the challenges of managerial accounting and are able to develop your own skills and practices in managerial accounting. You are able to evaluate, develop and reform managerial accounting in an organisation.

Prerequisites and co-requisites

Bachelor's degree

Course contents

Profitability, contribution margin thinking, activity based analysis, performance measurement, key figure analysis, investments, budgeting, cash flow, forecasting, sensitivity analysis.

Assessment criteria

Assessment criteria - grade 1 and 2

1 (Adequate) The theory of the subject matter is appropriate for the subject matter or work role, but it does not form an overall view. You describe and distinguish essential concepts. You outline a development project. You find a partial solution to the problem but are unable to illustrate the results. Matters are discussed in a list-like and summarising manner. Independent thinking is lacking. The reporting follows JAMK’s reporting instructions partially.

2 (Satisfactory) You apply theory within the subject matter, limited from the perspective of the subject matter or work role. You have selected and defined the essential concepts. You design a development project. You find a partial solution to the problem. You illustrate the results. The examples demonstrate understanding and independent thinking, but the connections between theoretical knowledge and the examples are insufficient. The report mostly follows JAMK’s reporting instructions.

Assessment criteria - grade 3 and 4

3 (Good) You present theory that is relevant and delineated. You are able to follow and analyse the development and/or research in your field of expertise. You are able to analyse and structure theoretical information and concepts. You lead or plan a research, development or innovation initiative, applying new methods. You develop the operations of the organisation by finding alternative solutions to a problem. Theory and practice are combined through your thinking. The report is illustrative and includes analysis. The report follows JAMK’s reporting instructions (may contain occasional errors).

4 (Very good) You produce an overall view from the essential theories in the subject matter, which you reflect on in a critical manner. You are able to follow and analyse the development and international research in your field of expertise. You are able to consider the essential concepts in relation to each other. You lead or plan a research, development or innovation initiative that produces a solution for a practical problem. You demonstrate and justify the usability of your results. The report is written in a consistent, justified and illustrative manner. It contains reflection and criticism. The report follows JAMK’s reporting instructions. There may be minor deficiencies with some details.

Assessment criteria - grade 5

5 (Excellent) You are able to create new information. You are able to follow and analyse the development and international research in the fields of expertise. You reflect on the matter at a social level. You are able to define the essential concepts related to the special competence of the field in relation to each other. You lead or plan a research, development or innovation initiative that produces and analyses new information and reforms the practices in complex and unpredictable operating environments. You utilise methods from research and development operations, and display creative thinking. The report has created new perspectives or overall views by combining things in a new way. The text displays the ability for critical thinking and the skill of communicating the results. The report follows JAMK’s reporting instructions.

Language of instruction

English

Lecturer(s)

Aki Laaksonen

Campus

Main Campus

Timing

15.01.2021 - 03.04.2021
Groups
- YBB20VK
- YBB20S1
- ZJA20SHYB
- YHS20S1
- ZJA20SHYS
- YBB21VK
Seats

0 - 50

Assessment methods

Avoin AMK 15
Vaihto-opiskelijat 10 (not translated)

Degree Programme

Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

Mode of delivery

Face-to-face
Credits
- 5 cr
Unit

Liiketoimintayksikkö
Strategic Management in Sports (YHSW0400-3001),
31.01.2021 – 31.05.2021, 5 cr (YHS21VK, ...) — Face-to-face, Online learning +-
Learning outcomes of the course

Upon completion of this course you will be able to
- critically analyze the relevant aspects of strategic management theory and practice as they relate to the management of sport organizations
- identify and analyze complex management problems in sport organization and provide solutions to them
- evaluate the strategic management process, different types of strategies and the role of performance measurement for sport businesses
- investigate the skills and knowledge applicable to the process of planning the future of an organization, with a focus on key concepts of strategic planning, strategy formulation, ethical and environmental analysis, strategy implementation and measurement

Prerequisites and co-requisites

BBA in business or economics or sport or equal.

Course contents

- Introduction to Strategy
- Organizational Behavior and Culture
- Leadership in Sport
- Industry and Competitive Analysis
- Strategic Planning in Sport Organization

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
You able to recognize the contribution that effective strategic management can make to the achievement of the organisation's strategic objectives. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Satisfactory 2
You are able to recognize the contribution that effective strategic management can make to the achievement of the organisation's strategic objectives. You are able to identify the different strategic needs of firms and the link between HR strategy and performance. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You know the contribution that effective strategic management can make to the achievement of the organisation's strategic objectives. You are able to recognise different strategic perspectives impacting the organisational performance. You understand how different strategies can contribute into sport business performance. You can combine the theoretical framework and practice. You can evaluate your work and develop your know-how. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very good 4
You know how to evaluate alternative conceptual frameworks for the analysis of key performance indicators. You are able to suggest and argument for alternative practices based on relevant theories. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria - grade 5

Excellent 5
You know how to create a development plan/a new strategy for a sport business. You are able to critically evaluate and suggest improvement ideas for management practises and are able find solutions that are well argument and built on topical practises and academic literature and research. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Language of instruction

English

Location and time

Spring semester.

Planned learning activities, teaching methods and guidance

Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.

Lectures, online webinars, assignments, individual studies.

Learning materials and recommended literature

Selected academic articles and other readings. The reading list will be published prior to the course.

Lecturer(s)

Aila Ahonen

Campus

Main Campus

Internationality

Visiting professor from abroad.

Timing

31.01.2021 - 31.05.2021

Learning assignments and student workload

On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours

Content scheduling

3 days intensive contact study period in March.
Online studies and distance learning (individual studies) period March-May.
Groups
- YHS21VK
- YHS20S1
- ZJA20SHYS
Alternative learning methods

Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

Seats

0 - 35

Assessment methods

Instructor in charge: Professor Tara Mahoney, Cortland, NY, USA.

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face, Online learning

Share of virtual studies

4 cr
Credits
- 5 cr
Unit

Liiketoimintayksikkö
International Sport Tourism (YHSW0200-3001),
01.05.2021 – 30.06.2021, 5 cr (YHS21VK, ...) — Face-to-face, Online learning +-
Learning outcomes of the course

Upon completion of this course you will be able to:
- Apply key aspects of strategic management and marketing to manage or market a sport tourism organisation, activity or event.
- Design and manage global sport tourism events in a sustainable manner, leaving positive legacies and generating socio-economic development for host communities.
- Design instruments to generate positive image and brand reputation impacts for various stakeholders through sport tourism activities.

Prerequisites and co-requisites

BBA in business or economics or sport or equal.

Course contents

This course aims to extend the students understanding of this academic niche discipline in both theoretical and applied relevance, with topics including those specified below as well as related themes:

- Sport tourism: people, places and activities
- Sport tourism development and environmental and social sustainability
- Designing and managing sustainable sport events
- Bidding and hosting strategies for global sport tourism events
- Generating positive image and brand reputation through sport tourism activities
- Sport tourism niche markets: golf, adventure and extreme sport tourism
- Digitalisation and solutions for sustainable sport tourism

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
You are able to demonstrate the basic theoretical and conceptual knowledge of international sport tourism. You are able to identify the key concepts of subject area. You are able to describe the problem and somehow interpret and analyse business issues in question. You are able to support your argumentation with some basic academic literature and other relevant information. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Satisfactory 2
You are able to give some evidence of theoretical and conceptual knowledge and define central concepts.You display only superficial knowledge of the subject area. You are able to define the problem but have difficulties in interpretation and analysing of the complex business issues and problems from multiple perspectives. You are able to review academic literature and other relevant information from academic sources in a satisfactory way. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You can demonstrate your theoretical and conceptual knowledge clearly, and define the central concepts of international sport tourism. You display fairly good command of the subject area. You are able to interpret and analyse complex business issues and legal problems arising from multiple perspectives fairly well and find academic literature and other relevant information from legal and academic sources to support his argumentation. You can combine the theoretical framework and practice. You can evaluate your work and develop your knowhow. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very good 4
You can demonstrate solid understanding of right theoretical and conceptual knowledge, and define the central concepts of international sport tourism accurately. You are able to display a good command of the subject area. You are able to interpret and analyse complex business issues and legal problems arising from multiple perspectives well and critically review academic literature and other relevant information from business and academic sources in a good manner. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria - grade 5

Excellent 5
You can demonstrate the theoretical and conceptual knowledge of sport tourism in detail and define the central concepts of international sport tourism with precision. You can display a clear command of the subject area. You are able to interpret and analyse complex sport business issues and legal problems arising from multiple perspectives and critically review academic literature and other relevant information from legal and academic sources in an excellent manner. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Language of instruction

English

Location and time

Spring semester, JAMK main campus, online platform.

Planned learning activities, teaching methods and guidance

Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.

Lectures, online webinars, assignments, individual studies.

Learning materials and recommended literature

Higham, J. & Hinch, T. (2018). Sport tourism development. (3rd ed.). Briston: Channel View.

Knott, B. & Swart, K. (2018). Global tourism and the lure of mega-events. In: Dodds, M., Heisey, K. & Ahonen, A. (eds.). Routledge Handbook of International Sport Business. New York, N.Y.: Routledge: 293-303.

Additional Material
Knott, B., Fyall, A. & Jones, I. (2015). The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup. Journal of Destination Marketing and Management, 4: 46-56.
Weed, M.E. & Bull, C.J. (2009). Sports Tourism: Participants, policy and providers. (2nd ed.). Oxford: Elsevier.

Lecturer(s)

Aila Ahonen

Campus

Main Campus

Internationality

Visiting professor from abroad.

Timing

01.05.2021 - 30.06.2021

Learning assignments and student workload

On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours

Content scheduling

3 days intensive contact study period in May.
Online studies and distance learning (individual studies) period May-June.
Groups
- YHS21VK
- YHS20S1
- ZJA20SHYS
Alternative learning methods

Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

Seats

0 - 35

Assessment methods

Instructor in charge: Professor Brendon Knott, South Africa.

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face, Online learning

Share of virtual studies

4 cr
Credits
- 5 cr
Unit

Liiketoimintayksikkö
Sport Entrepreneurship and Innovations (YHSW0600-3001),
01.01.2021 – 31.03.2021, 5 cr (YHS21VK, ...) — Face-to-face, Online learning +-
Learning outcomes of the course

Upon completion of this course, you will be able to
- understand the global professionalization and commercialization of sport towards entrepreneurial organizations
- understand the importance of entrepreneurial orientation in sport organizations
- understand the concepts of sport entrepreneurship, social entrepreneurship and corporate social responsibility in sports

Prerequisites and co-requisites

BBA in business or economics or sport or equal.

Course contents

The aim of this course is to present sport entrepreneurship phenomenon and different approaches in relation to sport industry. The course introduces the themes below:
- sport development and commercialization
- unique features of sport business
- sport entrepreneurship and innovations
- entrepreneurial orientation in sport organizations
- social entrepreneurship and corporate social responsibility in sport enterprises
- growth entrepreneurship in sports

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
You understand the basic concepts of sport entrepreneurship. You are able to solve business problems in relation to sport entrepreneurship. You can find academic literature and other relevant information from academic and other sources. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Sufficient 2
You are able to identify the basic concepts and more advance theories of sport entrepreneurship. You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can find academic literature and other relevant information from academic and other sources. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can find academic literature and other relevant information from academic and other sources. You are capable of utilizing this information to entrepreneurial development in sport organization. You can combine the theoretical framework and practice. You can evaluate your work and develop your knowhow. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very good 4
You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can critically review academic literature and other relevant information from academic and other sources in a good manner. You are capable of utilizing this information to entrepreneurial development in sport organization. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria - grade 5

Excellent 5
You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can critically review international academic literature and other relevant information from academic and other sources in an excellent manner. You are capable of utilizing this information to entrepreneurial development in sport organization. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Language of instruction

English

Location and time

Spring semester, JAMK main campus, online platform.

Planned learning activities, teaching methods and guidance

Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.

Lectures, online webinars, assignments, individual studies.

Learning materials and recommended literature

Ratten, Vanessa (2017), Sport Entrepreneurship, Developing and sustaining an entrepreneurial sports culture. eBook. Springer.

Additional Material: Selected journal articles and case studies.

Lecturer(s)

Aila Ahonen

Campus

Main Campus

Internationality

Visiting professor from abroad.

Timing

01.01.2021 - 31.03.2021

Learning assignments and student workload

On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours

Content scheduling

3 days intensive contact study period in January.
Online studies and distance learning (individual studies) period January-March.
Groups
- YHS21VK
- YHS20S1
- ZJA20SHYS
Alternative learning methods

Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

Seats

0 - 35

Assessment methods

Instructor in charge: Professor Thomas Persson, Malmö, Sweden.

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face, Online learning

Share of virtual studies

4 cr
Credits
- 5 cr
Unit

Liiketoimintayksikkö
Quantitative Research (YZWZ0120-3001),
26.01.2021 – 27.04.2021, 5 cr (YHS19S1, ...) — Online learning +-
Learning outcomes of the course

You know basics of quantitative research and some methodology. You understand the strengths and the weaknesses of quantitative research. You have an ability to conduct a quantitative research and assess it as well as its applicability to your own field of research and development work. You can identify the applicability of various types of quantitative data and methods for solving different types of research questions.

Prerequisites and co-requisites

Bachelor's degree

Course contents

Epistemological grounds of quantitative research, definition of the research topic, formulation of the research questions, process of quantitative research, methods of data collection, main analysis methods for Master's thesis, reliability of quantitative research, ethics in quantitative research.

Assessment criteria

Assessment criteria - grade 1 and 2

Sufficient 1: You demonstrate an understanding of the epistemological grounds of quantitative research as well as its strengths and weaknesses. You recognize different quantitative materials and methods that are suited for the solution of different types of research assignments. You have basic preparedness to carry out quantitative research. You perceive how quantitative research is assessed.

Satisfactory 2 : You demonstrate an understanding of the epistemological grounds of quantitative research as well as its strengths and weaknesses. You recognize and are able to select different quantitative materials and methods that are suited for the solution of different types of research assignments. You have basic preparedness to carry out quantitative research. You perceive how quantitative research is assessed and apply the information to the research and development work of your own field.

Assessment criteria - grade 3 and 4

Good 3: You demonstrate an understanding of the epistemological grounds of quantitative research as well as its strengths and weaknesses. You select and justify your choice of quantitative material and methods that are suited to solving the research assignments of your thesis. You have good preparedness to carry out quantitative research. You can assess quantitative research and apply the information to the research and development work of your own field.

Very good 4: You specify with justifications the epistemological grounds and methods of your quantitative research. You competently examine the strengths and weaknesses of quantitative research. You assess the suitability of different quantitative materials and methods to solving different types of research assignments. You have very good preparedness to carry out quantitative research. You assess quantitative research and its applicability to the research and development work of your own field.

Assessment criteria - grade 5

Excellent 5:
You specify with justifications the epistemological grounds and methods of your quantitative research. You competently examine the strengths and weaknesses of quantitative research. You assess the suitability of different quantitative materials and methods to solving different types of research assignments. You have excellent preparedness to carry out quantitative research. You critically assess quantitative research and its applicability to the research and development work of your own field.

Language of instruction

English

Planned learning activities, teaching methods and guidance

The primary modes of delivery are face-to-face learning (lectures, workshops, presentations), distance learning (e.g. online lectures and presentations) and blended learning.

Learning materials and recommended literature

Field, A. (2017). Discovering Statistics Using IBM SPSS Statistics. SAGE publications.
Multiple Data Sets
SPSS
Microsoft Excel

Lecturer(s)

Shabnamjit Hundal

Campus

Main Campus

Timing

26.01.2021 - 27.04.2021

Learning assignments and student workload

You will be required to required to invest 135 hours approximately and the break up of the total time is as below:
Lectures: 40 hours
Data Analysis Lab Session: 15 Hours
Assignment Preparations: 30 Hours
Examination Preparations: 40 Hours
Miscellaneous: 10 Hours
Groups
- YHS19S1
- YBB19S1
- ZJA20SH
Seats

10 - 60

Assessment methods

Avoin AMK 5 (not translated)

Degree Programme

Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

Mode of delivery

Online learning

Share of virtual studies

5 cr
Credits
- 5 cr
Unit

Liiketoimintayksikkö
Strategic Human Resource Management (YHIYH300-3001),
26.01.2021 – 25.04.2021, 5 cr (YBB20S1, ...) — Online learning +-
Learning outcomes of the course

After completion of the module you understand the management of human resource needs of new ventures and are able to assess the innovation process to capture opportunities in global markets. You know how to utilise different HR strategies for the benefit of global businesses. You are able to analyse the strategic integration and the actual fit of firm's HR policies and practices to its corporate and business strategy you are able to develop a plan for HR in order to improve the organisations overall performance. You are able to evaluate and develop in a goal-oriented manner your expertise by means of continuous learning and develop various solutions required in international operations.
You promote sustainable development principles and global social responsibility as a developer of working life, you apply the principles of equality and non-discrimination in all actions. You master the principles of good scientific practice and open science in your actions.

Prerequisites and co-requisites

BBA in business or economics or equal

Course contents

The course content will focus on the strategic management process, strategic review, different types of strategies and the role of strategic human resource management in international context. In addition topical HR metrics, benchmarking, high-performance work systems, employee engagement, diversity and sustainability issues will be addressed. Activities such as recruitment, training and development, performance and reward management and compensation are covered.

Assessment criteria

Assessment criteria - grade 1 and 2

1 Sufficient
You are able to recognize the contribution that effective HRM can make to the achievement of the organisation’s strategic objectives.

2 Satisfactory
You are able to discuss the contribution that effective HRM can make to the achievement of the organisation’s strategic objectives. You are able to identify the different strategic needs of firms and the link between HR strategy and performance. You are familiar with the theoretical framework for strategic human resource management.

Assessment criteria - grade 3 and 4

3 Good
You understand the contribution that effective HRM can make to the achievement of the organisation’s strategic objectives. You are able to recognise different strategic HR elements impacting the organisational performance. performance and you understand how different HR strategies can contribute into business performance. You are able to elaborate diversity and multiculturalism issues in organisations. You are able to communicate of your findings in a fluent and efficient manner according to the academic guidelines.

4 Very good
You know how to evaluate alternative conceptual frameworks for the analysis of HRM processes and outcomes. You are able to suggest and argument for alternative practises based on relevant theories. You know hot to utilise diversity management for the benefit of international companies and society.

Assessment criteria - grade 5

5 Excellent
You are able to develop strategic human resource plan for a international company and able to critically evaluate and suggest improvement ideas for recruitment, training and compensation practices. You identify the importance of shared values of diversity management practises and able find sustainable and ethical solutions that are well argument and built on topical practises and literature and research. Your communication is professional, precise and you are following the principles of academic integrity.

Language of instruction

English

Learning materials and recommended literature

Armstrong, M. 2016. Armstrong's Handbook on Strategic Human Resource management.6th ed. Kogan Page.

Lecturer(s)

Pia Kreus

Campus

Main Campus

Timing

26.01.2021 - 25.04.2021

Learning assignments and student workload

135 h Virtual Course
Groups
- YBB20S1
- YHS19S1
- YHO19S1
- YBB19S1
- YMJ20S1
- YHV19S1
- YHS20S1
- YHO20S1
- ZJA20SHY
- YMJ19S1
- YMV19S1
Alternative learning methods

Course assignments

Seats

0 - 45

Assessment methods

This course is available for the students from other master's degree programmes in JAMK. The course can be also accomplished in other master's degree programmes.

Degree Programme

Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Sport Business Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in International Business Management

Mode of delivery

Online learning

Share of virtual studies

5 cr
Credits
- 5 cr
Unit

Liiketoimintayksikkö
Master's Thesis (YZWON100-3009),
01.08.2020 – 31.07.2023, 30 cr (YTF20S1) — Online learning +-
Learning outcomes of the course

The purpose of the course
The purpose of the course is that you plan and implement work-based development work or research as your master's thesis.

Course competencies
Ethical competence
Learning and information management skills
Entrepreneurship, innovation and work community skills

Course objectives
You follow good scientific practice in your master's thesis. You recognize the need to develop working life and implement research or development work as evidence of your competence. Your are able to report and present your thesis. You demonstrate your special expertise in the field with your master's thesis.

Course contents

Master's Thesis process and practices at JAMK
Research ethics and responsible conduct of research
Subject of thesis and electronic thesis topic proposal
Systematic information seeking
Preparation and presentation of a thesis plan, includes an ethical pre-assessment and a data or material management plan
Research writing
Implementation of the research or development part of the thesis: methods, data or material collection and analysis, and review of trustworthiness
Written, oral or visual publication of the results of research or development work in a community of experts
Finishing and assessment of the thesis and process

Assessment criteria

Assessment criteria - grade 1 and 2

Master's thesis assessment criteria at the level of sufficient 1 and satisfactory 2 are described in separate Master's thesis assessment criteria.

Assessment criteria - grade 3 and 4

Master's thesis assessment criteria at the level of good 3 and very good 4 are described in separate Master's thesis assessment criteria.

Assessment criteria - grade 5

Master's thesis assessment criteria at the level of excellent 5 is described in separate Master's thesis assessment criteria.

Language of instruction

English

Lecturer(s)

Päivi Korpivaara

Timing

01.08.2020 - 31.07.2023
Groups
- YTF20S1
Degree Programme

Master's Degree Programme in Sport Business Management, Master's Degree Programme in Artificial Intelligence and Data-analytics, Master's Degree Programme in Information Technology, Full Stack Software Development, Master's Degree Programme in Professional Project Management, Master's Degree Programme in International Business Management, Master's Degree Programme in Information Technology, Cyber Security

Mode of delivery

Online learning

Share of virtual studies

30 cr
Credits
- 30 cr
Unit

Liiketoimintayksikkö
Research-based Development (YZWZ0110-3003),
28.09.2020 – 22.11.2020, 5 cr (YHS19S1, ...) — Face-to-face, Online learning +-
Learning outcomes of the course

Purpose of the course
The purpose of this course is to understand the meaning of an research-based development and to get own toolkit for development activities

Competences
Ethical competence
Learning and information management competence
Entrepreneurship, innovation and working community competence

Learning outcomes
After completing this course, you will understand the difference between scientific research and research-based development. You understand the principles of research-based development,, its methodological starting points. You know the process of research-based development. You master and are able to apply some working life development methods in development activities at your filed of practice. You understand the importance of research ethics and good scientific practice in research-based development.

Course contents

The starting points and methodology of research-based development
Research ethics and the responsible conduct of research
Process and management of research-based development
Research and development methods, data collection and data analysis
Assessment as part of research-based development

Assessment criteria

Assessment criteria - grade 1 and 2

Sufficient 1
The student understands the differences and similarities between research-based development and academic research. The student is able to describe the different stages of the development process and choose methods suitable for their research/development topic. The student understands the significance of research ethics in research-based development.

Satisfactory 2
The student understands the differences and similarities between research-based development and academic research. The student describes the stages of the development process and chooses methods suitable for their development topic, and reflects on and assesses their suitability with the help of literature. The student understands the significance of research ethics in research-based development.

Assessment criteria - grade 3 and 4

Good 3
The student is able to compare the differences and similarities between research-based development and academic research. The student is able to analyse development processes, methods suitable for their development topic, and reflects on and assesses their suitability with the help of literature. The student understands the significance of research ethics in research-based development.

Very good 4
The student compares the similarities and differences between research-based development and academic research in a diverse way. The student describes the stages of the development process with justifications, applies methods suitable for their development topic, and reflects on and assesses their suitability critically and with the help of literature.The student understands the significance of research ethics in research-based development.

Assessment criteria - grade 5

Excellent 5
The student is able to critically assess research-based development. The student describes the stages of the development process with justifications, applies methods suitable for their development topic, and critically assesses their suitability for development work in the field. The student understands the significance of research ethics in research-based development.

Further information

The course can be studied by using studification combining study & work in accordance with the
JAMK Degree regulation 17 § the guidelines for identifying and recognizing competence and the JAMK processes.

Language of instruction

English

Planned learning activities, teaching methods and guidance

The primary modes of delivery are face-to-face learning (lectures, workshops, presentations), distance learning (e.g. online lectures and presentations) and blended learning.

Learning materials and recommended literature

Dodd, S-J. & Epstein, I. 2012. Practice-based research in social work: a guide for reluctant researchers. London; New York: Routledge.
Bryman, A. 2012. Social research methods. Oxford: Oxford University Press cop.
Yin, R. K. 2018. Case study research and applications: Design and methods. Los Angeles: Sage.

Lecturer(s)

Heidi Neuvonen, Aila Ahonen

Campus

Main Campus

Timing

28.09.2020 - 22.11.2020

Learning assignments and student workload

You will be required to required to invest 135 hours approximately and the break up of the total time is as below:
Lectures: 40 hours
Data Analysis Lab Session: 15 Hours
Assignment Preparations: 40 Hours
Examination Preparations: 30 Hours
Miscellaneous: 10 Hours

Enrollment

03.08.2020 - 11.09.2020
Groups
- YHS19S1
- YBB19S1
- ZJA20SH
Alternative learning methods

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing. The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Seats

5 - 60

Assessment methods

Avoin amk 5 (not translated)

Degree Programme

Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

Mode of delivery

Face-to-face, Online learning

Share of virtual studies

2 cr
Credits
- 5 cr
Unit

Liiketoimintayksikkö
Brand Management (YHYYM310-3001),
03.09.2020 – 15.11.2020, 5 cr (YBB20S1, ...) — Online learning +-
Learning outcomes of the course

A brand is the most valuable asset for a company, and successful branding is at the heart of a company’s marketing activities. A brand serves as a face and uniquely differentiates one company’s offering from others. For instance, competing firms can easily copy manufacturing process and products design, but it is not easy to create firm belief and attitudes in the consumer mind. For that reason, companies invest an incredible amount of resources in developing their brands over time. Thus it is imperative for you as future managers to understand the theories, concepts and principles of brand management in your formidable task of managing brands. In this course, we will examine how to do marketing from a branding perspective. Specifically, you will learn the following:
- Understand branding related concepts, such as brand equity, and the advantages of creating a strong brand. - How to develop a brand? - How to design and implement brand marketing activities and programs? - How to measure and interpret brand performance? - How to grow and sustain the brand? - How to manage brand at digital space?

The course is aimed to develop below intended learning outcomes (ILO's)

YBBGM: Global business management competence
The Students
Understand the dynamics of the branding and are able to develop branding strategies
Understand brand management and are able to assess the branding to capture opportunities in global markets.
Understand the fundamentals of branding for new ventures and are able to make sound branding decisions.
YAMYT: Entrepreneurship, innovation and working community competence
The student is
Capable of working as a developer of working life in demanding expert and managerial positions or as an entrepreneur.
Develops and creates new operations that are customer-driven, sustainable and financially profitable, with due account taken of the foreseen changes in the operating environment.
Manages branding related things, applied research, development and brand management projects.
YAMKA: Internationalisation and communications competence
The student
Develops the brand communication plan for various channels and environments.
Predicts the effects of and opportunities provided by internationalisation development in their brand management field.
Operates in multicultural and international networks and operating environments.

Prerequisites and co-requisites

Bachelor's degree

Course contents

Brand management process, brand building, designing and implementing brand marketing strategies, measuring brand performance, brand sustaining and growth strategies

Developing competence in areas mentioned above requires you to gain theoretical knowledge and practical skills in the strategic brand management process. Acquired theoretical and practical expertise in strategic brand management will help you in completing other tasks related to ‘marketing management track’ such as company projects, internships and theses. Moreover, gained competence in ‘Brand Management’ course will help you to get the job in marketing and specifically brand management related jobs.

Assessment criteria

Assessment criteria - grade 1 and 2

Sufficient 1
You demonstrate theoretical and conceptual knowledge to identify and analyze brand management using the given case. You know partly how to apply information in decision making. You know the meaning of brand management in strategic management. The theory base is limited.

Satisfactory 2
You are able to select and apply appropriate approaches to analyze own brand management problems and utilize them. You write a quite modest report.

Assessment criteria - grade 3 and 4

Good 3
You analyze critically the problems of brand management of own organization and devise solutions to these problems and communicate them also internationally. You are able to write an almost impeccable report, which includes discussions of organizational level and/or own expertise level.

Very good 4
You analyze critically the problems of brand management of own organization and change and develop the practices of the brand management. You are able to write a quality report, which includes also international references.

Assessment criteria - grade 5

Excellent 5
You develop a new practical solution of the brand management with a connection to the strategic management of the organization. You write a high-quality, printable and reflecting report with constructive criticism, which includes several international references.

Language of instruction

English

Location and time

This course is taught in autumn.

Planned learning activities, teaching methods and guidance

Online

Learning materials and recommended literature

Keller, K. L. 2012. Strategic Brand Management. Building, Measuring and Managing Brand Equity, 4th edition, NJ: Prentice-Hall.

Additional Material / Recommended Reading Material

Kapferer, J.N. 2012. The New Strategic Brand Management. Advanced Insights & Strategic Thinking. Fifth Edition.
Keller K., Aperia, T. & Georgeson, M., 2012, Strategic Brand Management: A European Perspective. Prentice-Hall.

The teacher incharge will provide you with the lecture notes lectures note that contains academic literature, videos, blogs, short article, etc. related to the focused topic area.

Lecturer(s)

Salman Saleem

Exam dates and re-exam possibilities

The final item of assessment in the brand management course is the individual project. For an individual project, students need to develop a brand marketing communication plan. The brand communication plan include Use of marketing communication tool both traditional and digital to build brand Using secondary association to build brand

For preparing a brand marketing communication plan, you may consider one question of your choice mention below

a) As a customer, you are the recipient of brand marketing communication, select a company that you like and describe its brand marketing communication, secondary association and suggest the ways to improve it?
or
b) If you are working in a company than you may consider this: What kind of brand marketing communication your company is using to build its brand and suggest the ways to improve it?
or
c) If you want to open your own company: Make a brand marketing communication plan for your own company using marketing communication tool both traditional and digital to build brand and secondary association

General instruction
The plan should be a maximum of ten pages in length (including cover page and contents). The plan should be written according to JAMK reporting instructions.

Timing

03.09.2020 - 15.11.2020

Learning assignments and student workload

Brand Management course worth 5 ECTS.One ECTS corresponds to an average of 27 hours of work, which means that the load of 5 ECTS approximately 135 hours.
Student Workload in hours
Assignments 70 hours
Independent study 65 hours
Total of 135 hours

Enrollment

03.08.2020 - 30.08.2020
Groups
- YBB20S1
- YHS19S1
- YBB19S1
- YHO19S1
- YHV19S1
- YHS20S1
- ZJA20SH
- YMJ19S1
- YMV19S1
Alternative learning methods

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Seats

0 - 40

Assessment methods

Master's degree studies. Recognition of prior learning (RPL) can be obtained on the basis of prior learning. Recognition of prior learning is subject to an application which correctly points out the competencies consistent with the course objectives. In addition, proof of the successful completion of the development assignment is required.

Degree Programme

Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Sport Business Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in International Business Management

Mode of delivery

Online learning

Share of virtual studies

5 cr
Credits
- 5 cr
Unit

Liiketoimintayksikkö
Maturity Test (YBBHZ300-3001),
01.08.2020 – 27.07.2021, (YHS19S1) — Online learning +-
Learning outcomes of the course

The students demonstrate mastery of their field and good proficiency in Finnish, Swedish or English. Students who have completed their education in a language other than Finnish can take the maturity test in Finnish or in the language of instruction.

Prerequisites and co-requisites

The master's thesis is being assessed.

Course contents

Media bulletin concerning the Master’s thesis

Assessment criteria

Assessment criteria - grade 1 and 2

The supervisor of the master's thesis will assess content and language of media bulletin.

Pass(S):
The content of media bulletin corresponds master's thesis content and language is acceptable in formal style.

Language of instruction

English

Lecturer(s)

Pia Kreus, Aila Ahonen, Osmo Laitila

Timing

01.08.2020 - 27.07.2021

Enrollment

07.08.2020 - 12.06.2021
Groups
- YHS19S1
Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Online learning

Unit

Liiketoimintayksikkö
Leadership Dynamics (YZWZ0220-3002),
14.10.2020 – 18.12.2020, 5 cr (YBB20S1, ...) — Face-to-face +-
Learning outcomes of the course

You will understand different leadership theories and models and their differences, and you will be able to apply them to practical work. You define key leadership practices and describe them from the perspective of your job role. You understand the importance of ethical leadership. You will identify and assess your leadership and emotional intelligence and interaction skills and benefits, and identify your key areas for development. You will test practical dialogue skills in interaction and discussions.

Prerequisites and co-requisites

- (not translated)

Course contents

Leadership theories
Current phenomena of leadership
Ethical aspects of leadership
Emotional intelligence and emotions
Communication and interaction skills
Dialogue and dialogue tools/skills

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
The theory of the subject matter as summarised by the student is appropriate for the subject matter or work role, but it does not form an overall view. The student describes and distinguishes essential concepts. The student outlines a development project. The student finds a partial solution to the problem but is unable to illustrate the results. Matters are discussed in a list-like and summarising manner. Independent thinking is lacking. The reporting follows JAMK’s reporting instructions partially.

Satisfactory 2
The student applies theory within the subject matter, limited from the perspective of the subject matter or work role. The student has selected and defined the essential concepts. The student designs a development project. The student finds a partial solution to the problem. They illustrate the results. The examples demonstrate understanding and independent thinking, but the connections between theoretical knowledge and the examples are insufficient. The report mostly follows JAMK’s reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You present theory that is relevant and delineated. You are able to follow and analyse the development and/or research in your field of expertise. You are able to analyse and structure theoretical information and concepts. You lead or plan a research, development or innovation initiative, applying new methods. You develop the operations of the organisation by finding alternative solutions to a problem. Theory and practice are combined through your thinking. The report is illustrative and includes analysis. The report follows JAMK’s reporting instructions (may contain occasional errors).

Very good 4
You produce an overall view from the essential theories in the subject matter, which you reflect on in a critical manner. You are able to follow and analyse the development and international research in your field of expertise. You are able to consider the essential concepts in relation to each other. You lead or plan a research, development or innovation initiative that produces a solution for a practical problem. You demonstrate and justify the usability of your results. The report is written in a consistent, justified and illustrative manner. It contains reflection and criticism. The report follows JAMK’s reporting instructions. There may be minor deficiencies with some details.

Assessment criteria - grade 5

Excellent 5
You are able to create new information. You are able to follow and analyse the development and international research in the fields of expertise. You reflect on the matter at a social level. You are able to define the essential concepts related to the special competence of the field in relation to each other. You lead or plan a research, development or innovation initiative that produces and analyses new information and reforms the practices in complex and unpredictable operating environments. You utilise methods from research and development operations, and display creative thinking. The report has created new perspectives or overall views by combining things in a new way. The text displays the ability for critical thinking and the skill of communicating the results. The report follows JAMK’s reporting instructions.

Language of instruction

English

Location and time

Leadership Dynamics
Webinar-Journey calendar

Check-in: Duration 45-60 min.

Sport Business Management: online on zoom Friday 30.10 at 4 pm
International Business and other studies: online zoom Friday 30.10 at 5pm

ONLINE SEMINAR (for ALL the Students)

Friday the 13th November 2020 from 2.00 pm to 7.00 pm WEBINAR (ZOOM)
Saturday the 14th November 2020 from 10.00 am to 3.00 pm WEBINAR (ZOOM)

Check-out: Duration 45-60 min.

Sport Business Management: online on zoom Friday 04.12 at 4 pm
International Business and other studies:online on zoom Friday 04.12 at 5pm

Planned learning activities, teaching methods and guidance

The course is meant as an intensive webinar/workshop journey where the student experience:
1. Experiential learning /
2. Individual & Collective Coaching /
3. Network activation /
4. Executive process and follow up /
5. Awareness-based leadership & decision making.

Learning materials and recommended literature

As a Guide Book:
Northouse, P. 2016. Leadership: Theory and Practice. Sage Publications.
A topical non-fiction book on human leadership.

Other:
Teacher's material.

Lecturer(s)

Marcella Zoccoli

Campus

Main Campus

Timing

14.10.2020 - 18.12.2020

Learning assignments and student workload

The passing of the course requires the successful completion of three assignments stages + the attendance in webinars days.

Self-reflective journal individual (30%)
period 30.10 - 04.12.2020

Marathon project-base collective work (30%)
14.11.2020

Development ind. assignment (40%)
delivery safeline 15.12.2020

Enrollment

03.08.2020 - 11.09.2020

Content scheduling

Leadership Dynamics

Overview & ''Polaroid'' on Leadership theories & Styles / Ethical aspects of leadership / Emotional intelligence & other human intelligences / Communication & Intra- and Interdependent relational skills / Leading in the Change towards the future
Groups
- YBB20S1
- ZJA20SHYB
- YHS20S1
- ZJA20SHYS
- YBB20VS
Seats

0 - 55

Assessment methods

Avoin AMK 15
Vaihto-opiskelijat 10 (not translated)

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face
Credits
- 5 cr
Unit

Liiketoimintayksikkö
Professional Development (YZZZV200-3001),
31.08.2020 – 14.05.2021, 5 cr (YHS20S1, ...) — Face-to-face, Online learning +-
Learning outcomes of the course

You identify your target competences for professional development. You are able to assess your professional development in your target competences with evidences collected throughout your studies.

Prerequisites and co-requisites

Bachelor's degree

Course contents

Orientation programme to the studies, personal learning plan, identifying target competences for professional development, competence assessment, portfolio.

Assessment criteria

Assessment criteria, passed/failed

S (Pass): You participate in the orientation programme and make your personal learning plan. You are aware of your career development needs and competences to develop. You are able to develop your target competences throughout the studies and provide evidences of the development in a portfolio.

Language of instruction

English

Planned learning activities, teaching methods and guidance

Orientation at the beginning of studies
Individual learning plan and discussions
Individual learning plan development
Virtual lectures
Online student group meetings

Lecturer(s)

Pia Kreus, Robert Päkk, Aila Ahonen

Campus

Main Campus

Timing

31.08.2020 - 14.05.2021

Learning assignments and student workload

Orientation at the beginning of studies 15 h
Individual learning plan and discussions 40 h
Individual learning plan development 40 h
Virtual lectures 20 h
Online student group meetings 20 h

Enrollment

03.09.2020 - 11.09.2020
Groups
- YHS20S1
- ZJA20SHYS
Seats

0 - 35

Assessment methods

Avoin AMK 10 (not translated)

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face, Online learning

Share of virtual studies

4 cr
Credits
- 5 cr
Unit

Liiketoimintayksikkö
Marketing and Service Design in Sport Events (YHSW0100-3001),
11.09.2020 – 18.12.2020, 5 cr (YHS20VS, ...) — Face-to-face, Online learning +-
Learning outcomes of the course

Upon completion of this course the student will be able to
- Apply fundamental marketing concepts to the sport industry
- Create sport marketing and communication plans based on customer insights and data
- Evaluate markets and apply this information in marketing development

Prerequisites and co-requisites

BBA in business or economics or sport or equal.

Course contents

- Sport and event marketing fundamentals
- Sport marketing strategies and planning
- Modern customer relationship management in sport marketing
- Sport events and value creation
- Service and experience design in sport events
- Sport business intelligence and use of research data in marketing decisions

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
You are able to understand only the basic sport marketing concepts. You can find some relevant information in this area. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Satisfactory 2
You are capable in solving basic marketing related sport business problems in practice. You are capable of searching academic literature and other relevant information from different sources, and can utilize this information in a satisfactory way. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You are able to analyze basic issues in sport marketing field and solve marketing related sport business problems in practice. You are capable of review academic literature and other relevant information from different sources well. You are able to utilize this information in some level in developing sport marketing in a selected organization. You can combine the theoretical framework and practice. You can evaluate your work and develop your know-how. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very good 4
You are able to analyze complex issues in sport marketing field and solve marketing related sport business problems in practice. You are capable of critically review academic literature and other relevant information from different sources in a good manner. You are able to utilize this information in some level in developing sport marketing in a selected organization. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria - grade 5

Excellent 5
You are able to analyze complex issues in sport marketing field and solve marketing related sport business problems in practice. You are capable of critically review academic literature and other relevant information from different sources in an excellent manner. You are able to utilize multiple sources of evidence and data in developing sport marketing in a selected organization. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Language of instruction

English

Location and time

Fall semester 2020, online platform.
Intensive online study period 24 September - 24 October.

Planned learning activities, teaching methods and guidance

Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.

The student also completes a separate individual marketing development assignment for a selected sport event, sport organization or athlete according to assignment criteria and description.

Learning materials and recommended literature

Shank, M. & Lyberger, M. (2015) Sports Marketing : a strategic perspective. 5th edition. Routledge. (e-book)
PwC's Sports Survey. (2019) A market report discussing sports marketing phenomenon and trends.
Academic articles and case studies given at the beginning of the course.

Lecturer(s)

Osmo Laitila, Aila Ahonen

Working life cooperation

Individual marketing development task is expected to be connected to students' own work and/or area of marketing development in their respective sports organizations or related organizations.

Campus

Main Campus

Exam dates and re-exam possibilities

No exam.

Timing

11.09.2020 - 18.12.2020

Learning assignments and student workload

Pre-assignment and intensive online studies period (24 Sep - 24 Oct) 50 hours
Individual studies and assignments 65 hours
Virtual studies 20 hours

Enrollment

03.08.2020 - 11.09.2020

Content scheduling

Pre-assignment preparation period in September.
Online studies and distance learning (individual studies) period September - December. Timely emphasis in online studies is between 24 September - 24 October.
Groups
- YHS20VS
- YHS20S1
- ZJA20SHYS
Alternative learning methods

Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

Seats

0 - 45

Assessment methods

Avoin AMK 10
Vaihto-opiskelijat 10 (not translated)

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face, Online learning

Share of virtual studies

3 cr
Credits
- 5 cr
Unit

Liiketoimintayksikkö
Sports Law (YHSW0300-3001),
01.11.2020 – 31.01.2021, 5 cr (YHS19S1, ...) — Face-to-face +-
Learning outcomes of the course

Upon completion of this course the student should
- have a basic understanding of the Sports Law as it applies to amateur and professional sports in global contexts;
- develop a familiarization with sport laws and recognize different ways legal issues in sports are dealt in the global arena;
-recognize the legal positions of different sport bodies;
-understand and articulate principles of ethical behavior in international sports;
-be able to identify and analyze legal issues affecting sport business, athletes, managers and sports clubs;
-read and understand legal documents and contracts relevant to international sports; and
- apply general Sports Law principles for sport business operations.

Prerequisites and co-requisites

BBA in business or economics or sport or equal.

Course contents

• Governing bodies of international sports, Court of Arbitration for Sport and dispute resolution;
• Individual athlete contracts, player transfers and agent/manager- player contracts;
• Doping / drug use and testing;
• Intellectual property, including copyright and trademark protection;
• Gambling and bribery;
• Contractual issues related to media rights, events and sponsorships.

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
You are able to demonstrate the basic theoretical and conceptual knowledge and define central concepts fairly clearly. You are able to describe the problem and somehow interpret and analyse complex business issues in question. You are able to support your argumentation with some basic academic literature and other relevant information. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Satisfactory 2
You are able to give some evidence on theoretical and conceptual knowledge and define central concepts.
Ypu are able to define the problem but have difficulties in interpretation and analysing of the complex business issues and legal problems arising and is not able to evaluate them from multiple perspectives. You are able to review academic literature and other relevant information from legal and academic sources in a satisfactory way. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You can demonstrate theoretical and conceptual knowledge clearly. You can define central concepts well. You display fairly good command of the subject area. You are able to interpret and analyse complex business issues and legal problems arising from multiple perspectives fairly well and find academic literature and other relevant information from legal and academic sources to support his argumentation. You can combine the theoretical framework and practice. You can evaluate your work and develop your knowhow. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very good 4
You can demonstrate solid and right theoretical and conceptual knowledge. You can define central concepts accurately. You display a good command of the subject area. You are able to interpret and analyse complex business issues and legal problems arising from multiple perspectives well and critically review academic literature and other relevant information from legal and academic sources in a good manner. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria - grade 5

Excellent 5
You can demonstrate theoretical and conceptual sports law knowledge in detail. You can define central concepts with precision. You display a clear command of the subject area. You are able to interpret and analyse complex sport business issues and legal problems arising from multiple perspectives and critically review academic literature and other relevant information from legal and academic sources in an excellent manner. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Language of instruction

English

Location and time

Fall semester, JAMK main campus, online platform.

Planned learning activities, teaching methods and guidance

Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities.

Course will be run 100 % online in fall 2020.

Lectures, online webinars, assignments, individual studies.

Learning materials and recommended literature

Gardiner et al., Sports Law, 4th edition, available as an e-book in JAMK Library.

Journal articles and case studies will be given at the beginning and during the course.

Lecturer(s)

Aila Ahonen

Campus

Main Campus

Internationality

Online guest lectures from JAMK Sport Management partner universities.

Timing

01.11.2020 - 31.01.2021

Learning assignments and student workload

Individual study 60 hours
Assignments 55 hours
Virtual studies 20 hours

Enrollment

03.08.2020 - 11.09.2020

Content scheduling

Online studies and distance learning (individual studies) period November-January.
Lecturer in charge Mira Enqvist, Master's in Law, trained at the bench.
Groups
- YHS19S1
- YHS20VS
- ZJA20SH
Alternative learning methods

Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

Seats

0 - 45

Assessment methods

Avoin AMK 5
Vaihto-opiskelijat 10 (not translated)

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face
Credits
- 5 cr
Unit

Liiketoimintayksikkö
Sport Operations and Facility Management (YHSW1000-3001),
01.10.2020 – 31.12.2020, 5 cr (YHS20VS, ...) — Face-to-face, Online learning +-
Learning outcomes of the course

Upon completion of this course, the student will be able to
- identify and understand the different approaches of the sport operations management
- to understand and explain the sport event management process
- to understand the concepts of human resource management, organizational behavior, financial management and decision making strategies

Prerequisites and co-requisites

BBA in business or economics or sport or equal.

Course contents

- Sport operations management
- Managing sport facilities
- Risk assessment and security issues
- Sport event planning process and event management

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
You are able to understand the basic sport operations and facility management concepts. You are able to find relevant information and solve simple problems in relation to this area. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Satisfactory 2
You are able to solve basic operations and facility management related sport business problems in practice. You are capable of searching academic literature and other relevant information from different sources. You are able to utilize this information in satisfactory way. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You are able to analyze basic issues in operations and facility field and related sport business problems in practice. You are capable of review academic literature and other relevant information from different sources well. You are able to utilize this information in some level in a selected organization. You can combine the theoretical framework and practice. You can evaluate your work and develop your know-how. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very Good 4
You are able to analyze complex issues in sport operations and facility management field and solve related sport business problems in practice. You are capable of critically review academic literature and other relevant information from different sources in a good manner. You are able to utilize this information in some level in developing sport events in a selected organization.You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria - grade 5

Excellent 5
You are able to solve problems related to sport operations and facility management and provide solutions in different operational issues. You are capable of critically review academic literature and other relevant information from different sources in an excellent manner. You are able to utilize this information in high level in developing sport events in a selected organization. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Further information

The student completes a separate individual development assignment for a selected sport event, sport organization or sport facility according to assignment criteria and description.

Language of instruction

English

Location and time

Fall semester, JAMK main campus, online platform.

Planned learning activities, teaching methods and guidance

Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.

Lectures, online webinars, assignments, individual studies.

Learning materials and recommended literature

Schwarz, Eric C.; Shibli, Simon; Hall, Stacey A. (2015), Sport Facility Operations Management : A Global Perspective, 2nd Ed. eBook.

Additional Material: Selected case studies.

Lecturer(s)

Aila Ahonen, Robert Päkk

Working life cooperation

Development assignment for a selected sport event, sport organization or sport facility in co-operation with the employee or other sport organisation.

Campus

Main Campus

Timing

01.10.2020 - 31.12.2020

Learning assignments and student workload

On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours

Enrollment

03.08.2020 - 11.09.2020

Content scheduling

3 days intensive contact study period in October.
Online studies and distance learning (individual studies) period October - December.
Groups
- YHS20VS
- YHS20S1
- ZJA20SHYS
Alternative learning methods

Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

Seats

0 - 45

Assessment methods

Avoin AMK 10
Vaihto-opiskelijat 10 (not translated)

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face, Online learning

Share of virtual studies

4 cr
Credits
- 5 cr
Unit

Liiketoimintayksikkö
Economic and Financial Management of Sport (YHSW0500-3001),
06.10.2020 – 31.12.2020, 5 cr (YHS19S1, ...) — Online learning +-
Learning outcomes of the course

Upon completion of this course a student will be able to
-Assess financial systems, markets, and basic business organizational structures in the sport context.
-Analyze financial statements and metrics pertinent to sound financial management of a sport organization.
-Apply capital budgeting decision-making tools in a sport context.
-Identify new sources of value that can incrementally increase a sport organizations resources.

Prerequisites and co-requisites

BBA in business or economics or sport or equal.

Course contents

The economic and financial management approaches used in sport organizations
-Financial statements
-Risk and uncertainty
-Time value of money
-Budgeting
-Economic impact of sport
-Valuation of sport assets

Assessment criteria

Assessment criteria - grade 1 and 2

Adequate 1
You are able to identify and define economic and financial concepts, but you struggle to apply them to sport business cases. You can read academic literature with a basic understanding of the main points. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Satisfactory 2
You are able to identify and define economic and financial concepts, but have some difficulty applying them to sport business cases. You can generally understand related academic literature, but struggles to connect the main points with the course objectives. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria - grade 3 and 4

Good 3
You are able to generally understand and apply economic and financial concepts to sport business cases with few errors and understand related academic literature. You can combine the theoretical framework and practice. You can evaluate your work and develop your knowhow. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very Good 4
You are able to understand and apply economic and financial concepts to sport business cases, You are able to analyze sports finance related academic literature in a very good manner. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria - grade 5

Excellent 5
You are able to precisely understand and apply economic and financial concepts to sport business cases. You can critically analyze sport finance related academic literature in an excellent manner. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Language of instruction

English

Location and time

Fall semester.

Planned learning activities, teaching methods and guidance

Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.

Lectures, online webinars, assignments, individual studies.

Learning materials and recommended literature

Winfree, J.A., Rosentraub, M.S., Mills, B.M. and Zondiak, M. (2018). Sports Finance and Management, 2nd Edition. Available as e-book in JAMK Library.
Other literature and all relevant readings will be given at the beginning of the course.

Lecturer(s)

Aila Ahonen

Campus

Main Campus

Internationality

Visiting professor from abroad in charge of this course. International tasks among the assignments.

Timing

06.10.2020 - 31.12.2020

Learning assignments and student workload

On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours

Enrollment

03.08.2020 - 11.09.2020

Content scheduling

3 days intensive contact study period in October. NOTE online FALL 2020.
Online studies and distance learning (individual studies) period October - December.
Groups
- YHS19S1
- YHS20VS
- ZJA20SH
Alternative learning methods

Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

Seats

0 - 45

Assessment methods

Instructor in charge: Professor Dr Kevin Heisey, California, USA.

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Online learning

Share of virtual studies

5 cr
Credits
- 5 cr
Unit

Liiketoimintayksikkö
Master's Thesis (YZWON100-3003),
19.10.2020 – 03.05.2021, 30 cr (YHS19S1) — Face-to-face, Online learning +-
Learning outcomes of the course

The purpose of the course
The purpose of the course is that you plan and implement work-based development work or research as your master's thesis.

Course competencies
Ethical competence
Learning and information management skills
Entrepreneurship, innovation and work community skills

Course objectives
You follow good scientific practice in your master's thesis. You recognize the need to develop working life and implement research or development work as evidence of your competence. Your are able to report and present your thesis. You demonstrate your special expertise in the field with your master's thesis.

Course contents

Master's Thesis process and practices at JAMK
Research ethics and responsible conduct of research
Subject of thesis and electronic thesis topic proposal
Systematic information seeking
Preparation and presentation of a thesis plan, includes an ethical pre-assessment and a data or material management plan
Research writing
Implementation of the research or development part of the thesis: methods, data or material collection and analysis, and review of trustworthiness
Written, oral or visual publication of the results of research or development work in a community of experts
Finishing and assessment of the thesis and process

Assessment criteria

Assessment criteria - grade 1 and 2

Master's thesis assessment criteria at the level of sufficient 1 and satisfactory 2 are described in separate Master's thesis assessment criteria.

Assessment criteria - grade 3 and 4

Master's thesis assessment criteria at the level of good 3 and very good 4 are described in separate Master's thesis assessment criteria.

Assessment criteria - grade 5

Master's thesis assessment criteria at the level of excellent 5 is described in separate Master's thesis assessment criteria.

Language of instruction

English

Planned learning activities, teaching methods and guidance

Master thesis writing
Master thesis seminars

Learning materials and recommended literature

Literature according to the thesis topic.

Lecturer(s)

Pia Kreus, Aila Ahonen

Campus

Main Campus

Exam dates and re-exam possibilities

Maturity test after the thesis submission.

Timing

19.10.2020 - 03.05.2021

Learning assignments and student workload

Seminars 10 hours
Thesis research and report writing 800 hours

Enrollment

05.08.2020 - 31.08.2020
Groups
- YHS19S1
Seats

0 - 30

Assessment methods

Before signing for the thesis seminars, you need to submit your research proposal in Elmo and also participate Research Based Development and Research Method courses.

Degree Programme

Master's Degree Programme in Sport Business Management

Mode of delivery

Face-to-face, Online learning

Share of virtual studies

5 cr
Credits
- 30 cr
Unit

Liiketoimintayksikkö
Strategic Human Resource Management (YHIYH300-3002),
01.10.2020 – 13.12.2020, 5 cr (YHS19S1, ...) — Online learning +-
Learning outcomes of the course

After completion of the module you understand the management of human resource needs of new ventures and are able to assess the innovation process to capture opportunities in global markets. You know how to utilise different HR strategies for the benefit of global businesses. You are able to analyse the strategic integration and the actual fit of firm's HR policies and practices to its corporate and business strategy you are able to develop a plan for HR in order to improve the organisations overall performance. You are able to evaluate and develop in a goal-oriented manner your expertise by means of continuous learning and develop various solutions required in international operations.
You promote sustainable development principles and global social responsibility as a developer of working life, you apply the principles of equality and non-discrimination in all actions. You master the principles of good scientific practice and open science in your actions.

Prerequisites and co-requisites

BBA in business or economics or equal

Course contents

The course content will focus on the strategic management process, strategic review, different types of strategies and the role of strategic human resource management in international context. In addition topical HR metrics, benchmarking, high-performance work systems, employee engagement, diversity and sustainability issues will be addressed. Activities such as recruitment, training and development, performance and reward management and compensation are covered.

Assessment criteria

Assessment criteria - grade 1 and 2

1 Sufficient
You are able to recognize the contribution that effective HRM can make to the achievement of the organisation’s strategic objectives.

2 Satisfactory
You are able to discuss the contribution that effective HRM can make to the achievement of the organisation’s strategic objectives. You are able to identify the different strategic needs of firms and the link between HR strategy and performance. You are familiar with the theoretical framework for strategic human resource management.

Assessment criteria - grade 3 and 4

3 Good
You understand the contribution that effective HRM can make to the achievement of the organisation’s strategic objectives. You are able to recognise different strategic HR elements impacting the organisational performance. performance and you understand how different HR strategies can contribute into business performance. You are able to elaborate diversity and multiculturalism issues in organisations. You are able to communicate of your findings in a fluent and efficient manner according to the academic guidelines.

4 Very good
You know how to evaluate alternative conceptual frameworks for the analysis of HRM processes and outcomes. You are able to suggest and argument for alternative practises based on relevant theories. You know hot to utilise diversity management for the benefit of international companies and society.

Assessment criteria - grade 5

5 Excellent
You are able to develop strategic human resource plan for a international company and able to critically evaluate and suggest improvement ideas for recruitment, training and compensation practices. You identify the importance of shared values of diversity management practises and able find sustainable and ethical solutions that are well argument and built on topical practises and literature and research. Your communication is professional, precise and you are following the principles of academic integrity.

Language of instruction

English

Learning materials and recommended literature

Armstrong, M. 2016. Armstrong's Handbook on Strategic Human Resource management.6th ed. Kogan Page.

Lecturer(s)

Pia Kreus

Campus

Main Campus

Timing

01.10.2020 - 13.12.2020

Learning assignments and student workload

135 h Virtual Course

Enrollment

06.08.2020 - 30.08.2020
Groups
- YHS19S1
- YHO19S1
- YBB19S1
- YMJ20S1
- YHV19S1
- YHS20S1
- YHO20S1
- ZJA20SHY
- YMJ19S1
- YMV19S1
Alternative learning methods

Course assignments

Seats

0 - 45

Assessment methods

This course is available for the students from other master's degree programmes in JAMK. The course can be also accomplished in other master's degree programmes.

Degree Programme

Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Sport Business Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in International Business Management

Mode of delivery

Online learning

Share of virtual studies

5 cr
Credits
- 5 cr
Unit

Liiketoimintayksikkö

Academic year 2021 - 2022

There is no implementations attached to this degree programme.

Master of Business Administration, 90 ECTS

Master of Business Administration

Academic year 2020 - 2021

Academic year 2021 - 2022

Key learning outcomes

Education content and professional growth and know-how

Flexible studies

Working life oriented learning

Career opportunities and employment

Qualifications

Further studies

Education planning