Please select the curriculum by the start year of studies and track.
English
Five intensive webinars will be held on Monday evenings via ZOOM at 18-20. The exact days will show in Peppi.
The primary modes of delivery are online webinars (lectures, workshops, presentations), distance learning (e.g. preparations and presentations) and blended learning via Moodle workspace.
Veal, A.J. and Darcy, S. 2014. Research methods in Sport studies and sport management, A practical guide. Routledge.
Dodd, S-J. & Epstein, I. 2012. Practice-based research in social work: a guide for reluctant researchers. London; New York: Routledge.
Bryman, A.& Bell,E. 2015. Business research methods. Oxford: Oxford University Press cop.
Yin, R. K. 2018. Case study research and applications: Design and methods. Los Angeles: Sage.
Pia Kreus, Aila Ahonen
No exam.
12.09.2022 - 31.12.2022
You will be required to required to invest 135 hours approximately and the break up of the total time is as below:
Lectures: 40 hours
Data Analysis Lab Session: 15 Hours
Assignment Preparations: 40 Hours
Examination Preparations: 30 Hours
Miscellaneous: 10 Hours
01.08.2022 - 02.09.2022
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing. The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.
0 - 45
Avoin amk 5 (not translated)
Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management
Online learning
5 cr
School of Business
English
Juha Ruuska
09.01.2023 - 26.03.2023
01.11.2022 - 05.01.2023
0 - 40
Open UAS 5
Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management
Online learning
5 cr
School of Business
English
Physical class in Rajakatu campus from 05.09.2022 to 13.11.2022.
The course follows face-to-face learning method where students participate in lectures, workshops and other study activities organized in classroom.
Keller, K. L. 2012. Strategic Brand Management. Building, Measuring and Managing Brand Equity, 4th edition, NJ: Prentice-Hall.
Additional Material / Recommended Reading Material
Kapferer, J.N. 2012. The New Strategic Brand Management. Advanced Insights & Strategic Thinking. Fifth Edition.
Keller K., Aperia, T. & Georgeson, M., 2012, Strategic Brand Management: A European Perspective. Prentice-Hall.
The teacher incharge will provide you with the lecture notes lectures note that contains academic literature, videos, blogs, short article, etc. related to the focused topic are
Sunday Olaleye
The final item of assessment in the brand management course is the individual project. For an individual project, students need to develop a brand marketing communication plan. The brand communication plan include use of marketing communication tool both traditional and digital tools to build brand.
For students to prepare a brand marketing communication plan, they may consider one question of their choice from the lists below:
a) As a customer, you are the recipient of brand marketing communication, select a company that you like and describe its brand marketing communication, secondary association and suggest the ways to improve it?
or
b) If you are working in a company then you may consider this: What kind of brand marketing communication your company is using to build its brand and suggest the ways to improve it?
or
c) If you want to open your own company: Make a brand marketing communication plan for your own company using marketing communication tools both traditional and digital to build brand and secondary association.
General instruction
The plan should be a maximum of ten pages in length (including cover page and contents). The plan should be written according to JAMK reporting instructions.
05.09.2022 - 13.11.2022
135 hours
- Lessons 32 h
-Assignments, presentations 48
-Independent reading and research 55
01.08.2022 - 04.09.2022
0 - 45
avoin amk 5 (not translated)
Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Sport Business Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in International Business Management
Face-to-face
School of Business
English
Fall semester.
Helsinki office - Töölönlahden koulutuskampus, Mannerheimintie 15, 00260 Helsinki
Students participate in lectures (physical), workshops and other study activities. On-campus studies are organized as intensive 3 day period.
• Interactive lectures
• Application Exercises
• Case studies
• Self-study
• Facility Visits
Schwarz, Eric C.; Shibli, Simon; Hall, Stacey A. (2015), Sport Facility Operations Management : A Global Perspective, 2nd Ed. eBook.
Additional Material: Selected case studies and recommended books'.
Pia Kreus, Aila Ahonen, Louise Bielzer
Development assignment for a selected sport event, sport organization or sport facility in co-operation with the employee or other sport organisation.
No exam, no retake.
01.10.2022 - 30.11.2022
On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours
01.08.2022 - 04.09.2022
3 days intensive contact study period in October.
Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.
0 - 45
Open UAS 5 (included in total)
Master's Degree Programme in Sport Business Management
Face-to-face
School of Business
English
Face-to-face lectures will be held as follows:
Lecture 1: Thu 27.10. at 12:00-18:00
Lecture 2: Fri 28.10. at 09:00-16:00
Lecture 3: Sat 29.10. at 09:00-14:00
Lectures
Literature
Video material
Exercises and assignments
Guidance and feedback
Winfree, J.A., Rosentraub, M.S., Mills, B.M. and Zondiak, M. (2018). Sports Finance and Management, 2nd Edition. Available as e-book in JAMK Library.
Aila Ahonen, Aki Laaksonen
The course does not include an exam.
26.09.2022 - 13.11.2022
Allocation of time on various tasks and student work load in total 135 h
Lectures 16 h
Independent familiarization with literature and videos 38 h
Independent exercises and assignments 81 h
01.08.2022 - 04.09.2022
Lectures
Lecture 1: Thu 27.10. at 12:00-18:00 | 6hrs
Lecture 2: Fri 28.10. at 09:00-16:00 | 6hrs
Lecture 3: Sat 29.10. at 09:00-14:00 | 4hrs
Exercises and assignments
Accreditation (replacement and inclusion)
Recognition of informal learning
Studification
Further instructions can be found in the Degree Regulations and in the Bachelor's Degree study guide.
0 - 40
The assessment of the course is based on the following credits:
1) exercises and assignments (100%, 5 ECTS)
Open UAS 5
Master's Degree Programme in Sport Business Management
Face-to-face
School of Business
English
Places vary according to EASM European Sport Management Conference. In year 2023 conference is in Belfast.
EASM Student Seminar takes place with EASM Conference in September, It includes intensive week in the conference destination. The seminar consists lectures, group work, student presentations, conference sessions.
Will be given in the seminar.
Aila Ahonen
International seminar and conference study abroad.
01.09.2022 - 30.09.2022
15 h Lectures
30 h Group work
20 h Study tours
30 h Conference participation
40 h Individual study
01.08.2022 - 04.09.2022
Conference is in September.
0 - 6
Separate applications to Sport Management lecturers need to be handed in by the end of April.
International seminar and conference organised by European Association for Sport Management.
Master's Degree Programme in Sport Business Management
Face-to-face, Online learning
1 cr
School of Business
English
The course is held in the spring semester.
The primary modes of delivery are online Webinars and online learning.
Quantitative Research Methods.
Focus in Sport Management research.
Study Material
Lecture slides and spreadsheets, research articles and videos.
Text Book Discovering Statistics Using IBM SPSS Statistics (5th Edition) by Andy Field Publishers: SAGE Publishing
ISBN-13: 978-1526436566, ISBN-10: 1526436566
Technology
Microsoft Excel, Webropol
Heikki Peltonen, Osmo Laitila, Aila Ahonen
Research articles-based assignment (50% weight)-Individual work: Each one of you must choose one research article. You may choose the article either from RESEARCH ARTICLES folder available in the Moodle or pick one by yourself.
In the case of former, you must reserve your article via the Discussion Forum message thread only.
In the latter case, you must receive my consent regarding the article before you proceed. After I give my consent then mention the details of your chosen article in the Discussion Forum in the same message thread mentioned before. The basic criterial of the selection of the article is that it must have review of literature, hypotheses, methodology, analysis (descriptive and inferential) and of course discussion.
Whatever the case may be no two or more students can choose the same article.
You are required to analyze the following issues in your presentation: research questions/objectives, hypotheses, methodology, analysis, finding and implications, any limitations.
You are required to submit a word file (1200 or more words).
2. Online written examination (50% weight)
Based on contents studied in the lecture slides and recommended research articles, there will a one hour long online written examination. You will be required to attempt two out of three questions.
There are several possibilities to participate in the international projects.
09.01.2023 - 26.03.2023
Lectures 27 h
Assignments 54 h
Independent study 54 h
Total 135h ( one credit equals 27 hours of student work)
01.11.2022 - 05.01.2023
5 - 30
Open UAS 5
Master's Degree Programme in Sport Business Management
Online learning
5 cr
School of Business
English
Face-to-face lectures will be held as follows:
Lecture 1: Thu 16.2.2023 at 12:00-18:00
Lecture 2: Fri 17.2.2023 at 09:00-16:00
Lecture 3: Sat 18.2.2023 at 09:00-14:00
Lectures
Literature
Video material
Exercises and assignments
Guidance and feedback
Brown, M.T., Rascher, D.A., Nagel, M.S. & McEvoy, C.D. (2017). Financial Management in the Sport Industry, 2nd Edition. Routledge. (3rd edition is also applicable)
Other chosen material, will be informed.
Aki Laaksonen
Main Campus
The course does not include an exam.
09.01.2023 - 10.03.2023
Allocation of time on various tasks and student work load in total 135 h
Lectures 16 h
Independent familiarization with literature and videos 38 h
Independent exercises and assignments 81 h
06.02.2023 - 12.02.2023
Lectures:
Lecture 1: Thu 16.2.2023 at 12:00-18:00 | 6hrs
Lecture 2: Fri 17.2.2023 at 09:00-16:00 | 6hrs
Lecture 3: Sat 18.2.2023 at 09:00-14:00 | 4hrs
Assignments and exercises
Accreditation (replacement and inclusion)
Recognition of informal learning
Studification
Further instructions can be found in the Degree Regulations and in the Master's Degree study guide.
0 - 25
The assessment of the course is based on the following credits:
1) exercises and assignments (100%, 5 ECTS)
Open UAS 5 (included in total capacity)
Master's Degree Programme in Sport Business Management
Face-to-face
School of Business
English
The course will be implemented during 20.3.2023 - 21.5.2023.
The contact sessions will be held on two weekends 31.3.-1.4. and 21.4.-22.4. (Friday 14-20 and Saturday 9-14). Please notice, that there will be no streaming from the sessions.
Contact meetings
Flipped learning
Independent studying and learning assignments
Group work and workshops
Group discussions and peer learning
Self-reflection
Guidance will be available during the course as follows:
Introduction and guidance to course themes and assignments
Guidance of group work and group discussions
Group specific feedback
Peer guidance
Personal guidance and feedback on the individual assignment
Browaeys, Marie-Joelle and Price, Roger. Understanding Cross-Cultural Management. 2nd Edition, Prentice Hall: 2011.
French, Ray. Cross-Cultural Management in Work Organisations, Chartered Institute of Personnel and Development: London, 2007.
Kirsi Kemell
Visiting lecturers
Case studies
Main Campus
-
20.03.2023 - 21.05.2023
Lectures 22h
Assignments and independent study 113h
Total 135h
(one credit equals 27 hours of student work)
06.02.2023 - 12.02.2023
Independent orientation work
Contact sessions with flippeed learning and group work
Individual assignment
0 - 45
Exchange students: 10
Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management
Face-to-face
School of Business
English
WEBINAR & WORKSHOP days are planned to happen on ZOOM platform
The teacher zoom classroom link will be given close to the start of the course via Peppi's e-mail
The course will be displayed on Moodle in late September.
This course is FULLY ONLINE on ZOOM
Please note webinar & workshop days are:
Friday 18.11.2022 from 14.30 pm to 19.30 pm
Saturday 19.11.2022 from 10.00 am to 15.00 pm
Saturday 10.12.2022 from 10.00 am to 16.00 pm
The course is meant as an intensive seminar/workshop journey where the student experience:
1. Experiential learning
2. Individual & Collective Coaching
3. Network activation
4. Executive process and follow up
5. Awareness-based leadership & decision making
As guiding books:
- Daft, R. 2015-2018. The Leadership Experience, 6h or 7th Edition – CENGAGE Learning 2015-2018
- Northouse, P. 2016. Leadership: Theory and Practice. Sage Publications.
A topical non-fiction book on human leadership.
Other:
Teacher's publications & material
Marcella Zoccoli
Main Campus
14.10.2022 - 31.12.2022
The passing of the course requires active participation on seminar & workshop days
- Individual work 30%
- Project-base collective work or workshop training 70%
01.08.2022 - 04.09.2022
Leadership Dynamics
Overview & ''Polaroid'' on Leadership theories & styles
Leadership Total Awareness
Emotional intelligence & other human intelligences
Communication & Intra- and Interdependent relational skills
Leading in the present Change towards a transformative Future
0 - 45
Avoin amk 10 (sisältyy max-määrään) (not translated)
Master's Degree Programme in Sport Business Management
Online learning
5 cr
School of Business
English
Course is implemented during fall semester 2022.
Course begins 5th of September 2022 and ends 31st of October 2022.
Intensive on-campus study period will take place 15 September - 17 September on Jamk main campus in Jyväskylä.
Course is a hybrid on-campus and online study entity combining face-to-face and distance learning methods where students participate in lectures (online or physical), workshops and other related study activities. On-campus studies are organized as intensive 3 day period.
The student completes a separate individual marketing development assignment for a selected sport event, sport organization or athlete according to assignment criteria and description. Individual marketing development assignment constitutes the main item of student assessment (80 %). In addition, the student prepares a pre-assignment as a introductory task for the course topics. Pre-assignment will be evaluated according to assignment criteria and description and constitutes small portion of the student assessment (20 %).
Shank, M. & Lyberger, M. (2015) Sports Marketing : a strategic perspective. 5th edition. Routledge. (e-book)
Nielsen. (2022) Fans are changing the game. Global sports marketing report. (provided upon starting the course)
Green, F. (2021) Winning with data in the business of sports: CRM and analytics
Additional academic articles and case studies given at the beginning of the course.
Osmo Laitila, Aila Ahonen
Individual marketing development task is expected to be connected to students' own work and/or area of marketing development in their respective sports organizations or related organizations.
Main Campus
No exam.
05.09.2022 - 31.10.2022
Pre-assignment and preparations 25 hours
On-campus lectures and online studies period 25 hours
Individual studies and course development assignment 65 hours
Virtual studies 20 hours
01.08.2022 - 04.09.2022
Pre-assignment and preparations 5th-15th September, 2022.
On-campus lectures and studies 15th-17th September, 2022.
Individual marketing development assignment 17th Sep. - 31st of Oct., 2022.
2 online webinars during independent studies period (17 Sep. - 31 Oct.)
Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.
0 - 45
Open UAS 5 (included in total)
Master's Degree Programme in Sport Business Management
Face-to-face
School of Business
English
Spring semester.
The course is an on-campus entity and requires attendance in physical lectures, workshops and other study activities. On-campus studies are organized as an intensive 3-day period. If a student cannot attend physically on-campus, they should refer to the lecturer in charge to see if it is possible to undertake the course.
Lectures, online webinars, assignments, individual studies.
Selected academic articles and other readings. The reading list will be published prior to the course.
Pia Kreus, Tara Mahoney, Aila Ahonen
Main Campus
Visiting professor from abroad.
01.03.2023 - 30.04.2023
On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours
06.02.2023 - 12.02.2023
3 days intensive contact study period in March.
Online studies and distance learning (individual studies) period March-May.
Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.
0 - 45
Instructor in charge: Professor Tara Mahoney, Cortland, NY, USA.
Exchange students: 5
Master's Degree Programme in Sport Business Management
Face-to-face
School of Business
English
Fall semester.
Course is on JAMK main campus; three intesive days in November. In addition, it uses distance learning methods where students participate in lectures (online), workshops and other study activities.
Lectures, online webinars, assignments, individual studies.
Higham, J. & Hinch, T. (2018). Sport tourism development. (3rd ed.). Briston: Channel View.
Knott, B. & Swart, K. (2018). Global tourism and the lure of mega-events. In: Dodds, M., Heisey, K. & Ahonen, A. (eds.). Routledge Handbook of International Sport Business. New York, N.Y.: Routledge: 293-303.
Additional Material
Knott, B., Fyall, A. & Jones, I. (2015). The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup. Journal of Destination Marketing and Management, 4: 46-56.
Weed, M.E. & Bull, C.J. (2009). Sports Tourism: Participants, policy and providers. (2nd ed.). Oxford: Elsevier.
Brendon Knott, Osmo Laitila, Aila Ahonen, Brian Jordan
Main Campus
No retake possibility.
Visiting professor from abroad.
01.11.2022 - 31.12.2022
On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours
01.08.2022 - 04.09.2022
Online studies and distance learning (individual studies) period November-December.
Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.
0 - 45
Exchange students: 5
Master's Degree Programme in Sport Business Management
Face-to-face, Online learning
1 cr
School of Business
English
Spring semester, JAMK main campus, online platform.
Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures, workshops and other study activities. On-campus studies are organized as intensive 3 day period.
Lectures, online webinars, assignments, individual studies.
Ratten, Vanessa (2017), Sport Entrepreneurship, Developing and sustaining an entrepreneurial sports culture. eBook. Springer.
Additional Material: Selected journal articles and case studies will be given at the beginning of the course.
Heikki Peltonen, Aila Ahonen, Thomas Persson
Main Campus
No exam.
Visiting professor from abroad.
09.01.2023 - 28.02.2023
On-campus days 25 hours
Individual study 50 hours
Assignments 40 hours
Virtual studies 20 hours
01.11.2022 - 05.01.2023
3 days intensive contact study period in January.
Online studies and distance learning (individual studies) period January-March.
Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.
0 - 45
Avoin amk 5 (included in total capacity) (not translated)
Master's Degree Programme in Sport Business Management
Face-to-face
School of Business
English
Spring semester, JAMK main campus, online platform.
Course is a hybrid on-campus and online study entity. It combines face-to-face and distance learning methods where students participate in lectures, workshops and other study activities.
Lectures, assignments, individual studies.
Gardiner et al., Sports Law, 4th edition, available as an e-book in JAMK Library.
Journal articles and case studies will be given at the beginning and during the course.
Pia Kreus, Aila Ahonen
Guest lectures from the industry specialists.
Main Campus
No exam, no retake.
Online guest lectures from JAMK Sport Management partner universities.
01.04.2023 - 31.05.2023
Individual study 60 hours
Assignments 55 hours
Virtual studies 20 hours
06.02.2023 - 12.02.2023
Online studies and distance learning (individual studies) period April-May.
Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.
0 - 40
Open UAS: 5
Exchange students: 10
Master's Degree Programme in Sport Business Management
Face-to-face
School of Business
There is no implementations attached to this degree programme.
The principal focus of this sport business management programme is to enable the student to develop their professional skills, innovate new ideas and solve business problems in sport management field, develop sport organisations, and explore new business opportunities in the field of sport. The programme is for those, who after working some time either full time or voluntary basis in sport business industry, want to take their careers forward and upgrade their sport business management competences.
The professional growth of students is led by a tutoring process which starts at the very beginning of the studies and continues until graduation. In this process students complete personal learning plans and discuss with their tutors about their needs for developing their target competences. The 90 ECTS programme is designed as obligatory core studies and optional studies. The tutoring discussion leads to making appropriate choices in optional studies. The core studies include the 10 ECTS management module, the 15 ECTS research and development module, and the 20 ECTS sport business management module. Courses in the management module and the research and development module aim to develop students' shared master competences, while courses in the sport business management module develop students' expertise in the sport business management field. In addition, students can take 15 ECTS of elective studies from sport business management electives or other available master level courses to develop their complementary competence. Students need to choose their topic for their 30 ECTS master thesis. Students are provided with personal supervision and guidance at master thesis seminars in making their theses.
Students can do the studies at part-time (in 3 years) or full-time (in 1,5 years) based on their preference. Most of the courses are implemented by blending in-class activities with learning in virtual environments. Students can choose their electives from master level courses of other degree programmes or from CampusOnline, Edufutura, and Future Factory. Prior learning can be recognized via other master level studies or through work experience based on discussions with course instructors.
Working life cooperation is an ongoing practice in the programme's curriculum as part-time students continuously reflect on their learning in the courses in the light of their current and previous experiences at their work experiences. Interaction with sport organisations is intensified during the master thesis stage when students target to develop practices at their work places or other sport organisations. Guest lecturing by industry professionals further enhance the working life cooperation.
Sport business is globally growing field of business and offers multiple job opportunties. The students are able to carry out managerial duties in demanding development projects, organize sporting events, manage marketing tasks and act as an entrepreneur both on national and international level.
There are no specific degree-related or statutory qualification requirements in the field.
The master's degree of the university of applied sciences is a Master's degree of a University. The graduate may get the opportunity to continue their studies in the scientific or artistic studies of universities (§ 37/558/2009) as well as in vocational teacher studies at teacher education colleges. Students can also continue for example by applying for the corresponding follow-up training programs at foreign universities. A university of applied sciences also provides opportunities for continuing education in the form of specialisation studies, open studies, online study portal (CampusOnline) and working life-based continuing education.
The learning outcomes laid down in the curriculum of the degree programme have been derived from the analysis of the operating environment produced by the School of Business, JAMK's own strategy, and the school's core competence areas. Planning has been carried out in cooperation with representatives from regional working life. The development proposals and course feedback submitted by the students of the degree programme have been considered in the development of the curriculum. Foreseeing international expertise takes place by comparing the contents of the educational offerings of partner universities and using the expertise of the visiting teachers. Representatives of the degree programme are closely involved in the activities of national and international networks, such as European Associaton for Sport Management, World Association for Sport Management, Finnish Research Institute for Olympic Sports and Finnish Athletics Federation.