Mainly class room teaching, some lessons as video study material.
Study platform in Moodle.
Lectures, group assignment and Independent study.
Fill, C. 2013. Marketing Communications. Brands, experiences and participation. 6th ed. Pearson/Prentice Hall
De Pelsmacker, P., Geuens, M. ja Van den Bergh, J. 2007. Marketing Communications: A European Perspective. 3rd ed. Prentice-Hall.
Keller, K.L. 2012. Strategic brand management.2nd ed.Harlow, England : New York : Financial Times/Prentice Hall
Exam will be held at the end of the course during week 19, re-exam week 20 &21
The issues discussed in multicultural viewpoint as they materialize in multinational companies. Guest lectures from international partner universities are possible.
13.02.2023 - 26.05.2023
Lectures 26 h
Group assignment 46 h
Independent study 63 h
Total 135 h
06.02.2023 - 12.02.2023
w 7 Course introduction, basic concepts, building teams.
w 8. Integrated marketing coms, group work guidelines
w 9 HOLIDAY NO LESSON
w 10 Tools of marketing coms continues
w 11 Tools of marketing coms continues
w 12 Brand elements, naming and cultural issues.
w 13 Brand identity models.
w 14 Time to work on group work, NO LESSON
w 15 Presentations of the group work
w 16 Blogging and SEO, assignment writing a blog VIDEO LESSON
w 17 Writing a press release, case study and white paper
w 18 Time to work of your blogs, NO LESSON
w 19 Exam
w 20 Re-exam
w 21 Re-exam
Recognition of Prior Learning and Experience
Recognition of informal learning
More information in the degree regulations and the study guide.
0 - 40
Exchange students 10
Grade is made out of the following parts:
Exam 50 %
Group assignment 40 %
Individual written assignment 10 %
All parts must be passed in order to get a grade from the course.
Bachelor's Degree Programme in Business Management
School of Business