Curricula

Objectives

During the course, the student will learn to identify cultural tourism potential and design new cultural tourism concepts. She/he will learn the service design process and relevant tools in the process.

Content

Cultural tourism products
service design process and tools
customer insight
innovation methods
concepts

Time and location

The course is virtual and implemented in Moodle learning environment. The course is based to self studying.

Webinars will take place as follows:
Webinar 1: On Tuesday 11th April at 4 pm-5 pm
Webinar 2: On Thursday 27th April at 4 pm-5 pm
Webinar 3: On Tuesday 9th May at 4 pm-6 pm
Webinar 4: On Wednesday 17th May at 4 pm-6 pm
Webinar 5 On Tuesday 30th May at 4 pm-6 pm

Learning materials and recommended literature

Stickdorn Marc. 2012. This is service design thinking

Miettinen S., Koivisto M.2009.Designing services with innovative methods.Helsinki:University of Art and Design

Moriz Stefan. 2005 London. Service design, Practical access to an evolving field

Current materials provided by course tutors

Teaching methods

Webinars
Individual assignments
Group assignments

Exam dates and retake possibilities

No exam

Student workload

Individual assignment 85 hours
group work 40 hours
webinars 10 hours
Total 135 hours

Content scheduling

The dead lines for the course assignments will be given in the beginning of the course.
Latest deadline for all assignments is at the end of the course.

Further information for students

Weekly assignments are evaluated as pass-failed.
Main assignment is evaluated 0-5

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1 (Adequate)
Student recognises the service design process and cultural tourism products. The student is able to evaluate the customer-centric nature of products. The student works in a project but does not meet the goals.

2 (Satisfactory)
The student recognizes the service design process and is able to utilize the basic tools in designing cultural tourism products. He/she is able to evaluate the success factors involved with products. He/she can work in a project with a team and takes care of his/her duties. He/she can identify what interferes with his/her creative ability.

Evaluation criteria, good (3-4)

3 (Good)
Student understands the service design process and is able to use the tools comprehensively in designing cultural tourism product. The student is able to evaluate the success factors, and innovation business opportunities. He/she is competent in project work and works effectively towards meeting the project goals. He/she is able to improve his/her creative ability

4 (Very good) Student can manage the service design process and is able to use tools in innovative way in desining cultural tourism product. The student is able to evaluate the success factors and business innovations. He/she is able to determine creative and responsible solutions to problems. He/she can manage projects responsibly. He/she is able to improve his/her creative ability.

Evaluation criteria, excellent (5)

5 (Excellent)
Student can manage service design process and develop cultural tourism products according to it. The student is able to evaluate success factors and business opportunities. Student uses innovative approach. He/she works responsibly and is able to anticipate problems related to the project and its result. He/she can manage projects and utilize the competence of the team optimally.

Prerequisites

The student understands the concepts and phenomena related to cultural tourism. It is recommended to take the course “An approach to cultural tourism” or similar course before taking this course. There are also course “Kohti kulttuurimatkailua” available in Finnish.

Further information

The course is studied online in Moodle studying environment