• Introduction to Tourism (MTMW1100-3002),
         30.08.2021 – 26.11.2021,  6 cr  (ZJA21SMTP, ...) — Face-to-face +-
    Learning outcomes of the course
    The student understands how the tourism industry has developed and what it comprises in Finland and abroad. The student knows the general concepts and phenomena in tourism and understands the economic significance of tourism industry. She/he knows the current trends in tourism.

    The student understands the traveler’s process from the perspective of both the leisure traveler and business traveler. The student recognizes central tourism actors, their operating models and industry structures.

    The student knows the basic concepts in digitalization in tourism. She/he recognize the value and general applications of ICT tools in tourism industry.

    Student improves his/her information-seeking skills and is capable of utilizing different databases and information channels when seeking the information they need.
    Prerequisites and co-requisites
    -
    Course contents
    • Economic significance of the tourism industry
    • General concepts and phenomena in tourism industry
    • Tourism trends
    • Tourism industry’s operational structure in Finland and abroad
    • Traveler’s process and tourism service providers
    • Basic concepts in digitalization in tourism and introduction to e-tourism,
    Assessment criteria
    Assessment criteria - grade 1 and 2
    1 (Sufficient) The student can define the concepts. The student understands multiple perspectives in content matter. The student identifies topics in global and national levels.

    2 (Satisfactory) The student understands the concepts. The student can explain multiple perspectives in content matter. The student can give examples on topics in global and national levels.
    Assessment criteria - grade 3 and 4
    3 (Good) The student illustrates the concepts. The student demonstrates multiple perspectives in content matter. The student differentiates topics in global and national levels.

    4 (Very Good) The student categorizes the concepts. The student evaluates multiple perspectives in content matter. The student compares topics in global and national levels.
    Assessment criteria - grade 5
    5 (Excellent) The student can evaluate the concepts. The student evaluates multiple perspectives in content matter. The student formulates topics together in global and national levels.

    Language of instruction

    English

    Planned learning activities, teaching methods and guidance

    Contact lectures
    Individual assignments
    Group assignment
    Company visits and classroom visitors
    Exam

    Learning materials and recommended literature

    Cooper, C. et al. 2004. Tourism Principles and practices. Financial Times/ Prentice Hall.

    UNWTO. 2017. Tourism definitions

    O'Gorman, K. D., Cousins, J. 2010. The origins of hospitality and tourism. Goodfellow cop.

    Current materials provided by course tutors

    Lecturer(s)

    Susanna Nuijanmaa, Petra Blinnikka

    Campus

    Main Campus

    Timing

    30.08.2021 - 26.11.2021

    Learning assignments and student workload

    Lectures 66 h
    Assignments and reading the course material 72 h
    Preparing for the exam 24 h
    Total 162 h

    Enrollment

    02.08.2021 - 05.09.2021

    Groups
    • ZJA21SMTP
    • ZJA21SMG
    • MTM21S1
    • MTM21VS
    Seats

    0 - 50

    Assessment methods

    Open UAS 5 (included in the total capacity)
    Exchange students: 5 (included in the total capacity)

    Degree Programme

    Bachelor's Degree Programme in Tourism Management

    Mode of delivery

    Face-to-face

    Credits
    • 6 cr
    Unit

    School of Business