The student understands how the tourism industry has developed and what it comprises in Finland and abroad. The student knows the general concepts and phenomena in tourism and understands the economic significance of tourism industry. She/he knows the current trends in tourism.
The student understands the traveler’s process from the perspective of both the leisure traveler and business traveler. The student recognizes central tourism actors, their operating models and industry structures.
The student knows the basic concepts in digitalization in tourism. She/he recognize the value and general applications of ICT tools in tourism industry.
Student improves his/her information-seeking skills and is capable of utilizing different databases and information channels when seeking the information they need.