• Experience Design (MTMW2200-3002),
         10.01.2022 – 18.03.2022,  5 cr  (MTM20S1) — Face-to-face +-
    Learning outcomes of the course
    Student knows the basic concepts and phenomena in experience economy. She/he understands the meaning of creating meaningful experiences in tourism industry. He/she understands the general concepts and models relating to experience design and is able to assess the requirements set by various types of tourists.
    Prerequisites and co-requisites
    The student understands the basic concepts related to the services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.
    Course contents
    • Experience economy
    • Analyzing meaningful experiences
    • Experience design and development
    Assessment criteria
    Assessment criteria - grade 1 and 2
    5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.

    4 (Very Good) The student can analyze various customer data in meaningful experience services development.

    3 (Good) The student can choose customer data in development process of the meaningful experience services.

    2 (Satisfactory) The student identifies the connection of the information analysed to the creation of meaningful experience services. The student gives examples in developing meaningful experience services.

    1 (Sufficient) defines the significance of customer orientation in the creation of meaningful experience services.

    If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
    Assessment criteria - grade 3 and 4
    3 (Good) The student can choose customer data in development process of the meaningful experience services.
    4 (Very Good) The student can analyze various customer data in meaningful experience services development
    Assessment criteria - grade 5
    5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.

    Language of instruction

    English

    Planned learning activities, teaching methods and guidance

    Lectures
    Individual assignments
    Group assignments
    Guest speeches/lectures

    Learning materials and recommended literature

    Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Boston MA: Harvard Business School Pres

    Tarssanen, S. (edit.): Handbook for Experience Stagers

    Current articles provided by course tutors.

    Lecturer(s)

    Susanna Nuijanmaa, Heidi Luck

    Campus

    Main Campus

    Timing

    10.01.2022 - 18.03.2022

    Learning assignments and student workload

    Lectures 48 hrs
    Individual and group assignments 87 h

    Total 135 hours

    Enrollment

    01.11.2021 - 09.01.2022

    Groups
    • MTM20S1
    Seats

    0 - 50

    Degree Programme

    Bachelor's Degree Programme in Tourism Management

    Mode of delivery

    Face-to-face

    Credits
    • 5 cr
    Unit

    School of Business