• Marketing Management (MTMW2410-3003),
         30.08.2021 – 29.10.2021,  5 cr  (MTM20S1, ...) — Face-to-face, Online learning +-
    Learning outcomes of the course
    Student understand the significance of the integrated marketing communication and can apply the theoretical knowledge in marketing planning. She/he understands the meaning of the digitalization in tourism marketing and need for relevant follow-up systems.

    Student knows the brand strategy theories, models and concepts and understands their relevance in practice. Student understands the meaning of the brand in making the intangible tourism service tangible. She/he understands the meaning of customer intelligence in developing brand strategies
    Prerequisites and co-requisites
    Student knows the basics of marketing, accounting and management.
    Course contents
    - marketing intelligence
    - marketing communication planning
    - marketing follow-up systems
    - concepts of brand and brand equity
    - integrated marketing communication in relation to brand building
    - Ethical issues
    Assessment criteria
    Assessment criteria - grade 1 and 2
    Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.

    Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.

    Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the abovementioned learning objectives.

    Satisfactory 2: The student demonstrates under guidance an understanding of the abovementioned learning objectives. Application is satisfactory.

    Adequate 1: The student demonstrates under guidance an understanding of the abovementioned learning objectives, but the application is found lacking.

    If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
    Assessment criteria - grade 3 and 4
    Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the learning objectives.
    Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
    Assessment criteria - grade 5
    Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
    Language of instruction

    English

    Planned learning activities, teaching methods and guidance

    F2F Lecturing (if Covid-19 allows us to do so)
    Online studying
    Group Assignment
    Individual Learning

    Learning materials and recommended literature

    The lecturer will provide all materials to the course in Moodle.

    Lecturer(s)

    Heidi Luck

    Campus

    Main Campus

    Exam dates and re-exam possibilities

    No exam. The assignments will be decided later.

    Timing

    30.08.2021 - 29.10.2021

    Learning assignments and student workload

    In total 135 h

    Lectures 20%Individual Learning 30%Groupwork 30%Learning Diary 20%

    Enrollment

    02.08.2021 - 05.09.2021

    Groups
    • MTM20S1
    • MTM21VS
    Alternative learning methods

    There is a possibility to complete this course completely virtually
    or participating to the lecturing and completing the course assingments

    Seats

    0 - 50

    Assessment methods

    Open UAS: 5 (included in the total capacity)
    Exchange: 5 (included in the total capacity)

    Degree Programme

    Bachelor's Degree Programme in Tourism Management

    Mode of delivery

    Face-to-face, Online learning

    Share of virtual studies

    1 cr

    Credits
    • 5 cr
    Unit

    School of Business