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Marketing Management (5 cr)

Code: MTMW2410-3004

General information


Enrollment

01.08.2022 - 25.08.2022

Timing

29.08.2022 - 15.12.2022

Number of ECTS credits allocated

5 op

Virtual portion

1 op

Mode of delivery

80 % Face-to-face, 20 % Online learning

Unit

School of Business

Campus

Main Campus

Teaching languages

  • English

Seats

0 - 50

Degree programmes

  • Bachelor's Degree Programme in Tourism Management

Teachers

  • Tommi Skottman

Groups

  • MTM21S1
    Bachelor's Degree Programme in Tourism Management
  • ZJA22SM
    Avoin AMK, marata
  • MTM22VS
    Bachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies

Objectives

Student understand the significance of the integrated marketing communication and can apply the theoretical knowledge in marketing planning. She/he understands the meaning of the digitalization in tourism marketing and need for relevant follow-up systems.

Student knows the brand strategy theories, models and concepts and understands their relevance in practice. Student understands the meaning of the brand in making the intangible tourism service tangible. She/he understands the meaning of customer intelligence in developing brand strategies

Content

- marketing intelligence
- marketing communication planning
- marketing follow-up systems
- concepts of brand and brand equity
- integrated marketing communication in relation to brand building
- Ethical issues

Further information for students

Avoin amk 3

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.

Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.

Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the abovementioned learning objectives.

Satisfactory 2: The student demonstrates under guidance an understanding of the abovementioned learning objectives. Application is satisfactory.

Adequate 1: The student demonstrates under guidance an understanding of the abovementioned learning objectives, but the application is found lacking.

If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

Evaluation criteria, good (3-4)

Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.

Evaluation criteria, excellent (5)

Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.

Prerequisites

Student knows the basics of marketing, accounting and management.